Why has the sales of instant noodles gone up again in recent years?

Sales of instant noodles have started to pick up again. We conclude that there are two main reasons, internal and external. In the past year, the sales volume of instant noodles in China has once again reached a peak of 40 billion, an increase of several billion over previous years.

Is instant noodle sales starting to pick up? Is it because we have upgraded from consumption to consumption degradation? Of course not.

First of all, when it comes to internal factors, the major instant noodle manufacturers have indeed done a good job of self-innovation. In the past, a pack of ordinary instant noodles cost one or two yuan, and the seasoning package was also very simple. The taste is average.

We're just hungry. But today we have money in our hands, our consumption levels have increased, and most people don't just need to eat well and be well-fed. As a result, over the past few years, we have seen major instant noodle producers continue to upgrade their products, with many products already priced at a dozen yuan.

Of course, **of** also does represent an improvement in quality, which attracts many people who have given up on instant noodles to choose instant noodles again.

As far as external factors are concerned, many say who beat instant noodles? It was brought down by the takeaway market. In the past few years, the food delivery war has been in full swing, with various platforms offering massive subsidies.

I think the most exaggerated ordering time is that it only costs 5 yuan and 10 yuan, and sometimes all kinds of things are reduced. One or two yuan is enough for lunch. Such a low ** will definitely squeeze out a large part of the instant noodle market.

However, the takeaway war has long ended, ****, the quality has not improved. We often see all sorts of reports about how dirty takeaways are, without a health permit, and some of them are semi-finished products that don't taste good. There are still a lot of complaints, so many people have given up on takeaway and choosing instant noodles, which gives the instant noodle market a chance to pick up.

Because the way to eat instant noodles is very simple, it is very suitable for today's fast life.

It may be because it is more practical for young people who are now working outside the home and have a tight schedule.

I think it's probably because our lives have become busier now, and it's more convenient to eat instant noodles.

It may be because young people nowadays are lazy, so they just want to buy instant noodles to eat.

Hello, the huge increase in instant noodle sales shows the acceleration of the social rhythm, the number of singles is increasing, the work is busy, there is less free time, the probability of people cooking independently has dropped significantly, the subsidy of the takeaway platform has declined, and now there is basically no red envelope to grab, ** has rebounded significantly. In this way, the difference between takeaway and instant noodles has been opened, so that instant noodles have re-found their market positioning, thank you for your consultation, I hope to help you, I wish you a happy life and a smooth work.

A number of factors may contribute to the decrease in instant noodle sales, including:

1.Increasing health awareness: With the increasing awareness of people's health concerns, the nutritional content, additives, and salt content of instant noodles have gradually become the focus of consumers' attention.

2.Consumption upgrading: With the improvement of consumption level, people pay more and more attention to food culture, and their interest in fast food such as instant noodles decreases.

3.Market competition: The market competition of instant noodles is becoming increasingly fierce, and the first-class battles between brands, innovation, and first-class strategies frequently appear, which have reduced the brand loyalty of the consumers of the Bili Bridge Toll.

5.Legitimacy issues: Some small workshops or enterprises that operate illegally produce repentant instant noodles have quality problems, which have been repeatedly ****ed, which makes people's trust in instant noodles decrease.

Instant noodles, one of the substitutes for meals, are convenient and time-saving, and they taste good. It once became the most popular food for the post-8090s, especially when they were students, instant noodles with ham and eggs were the daily life of the post-8090s. It can be said that the student population and workers at that time supported the sales volume of the entire instant noodle industry.

In 2007, the global sales volume of instant noodles was about 97.9 billion packs, and China accounted for 1.3 percent of the world's instant noodles. However, with people's pursuit of a green and healthy life, China's instant noodle and wide fiber industry began to decline since 2013, and was labeled as "unhealthy" and junk food, and sales declined.

Now it can be said that there are fewer and fewer people who eat instant noodles, in addition to traveling on the way, you can also see a lot of people eating instant noodles on the high-speed rail and train, mainly because the rice on the high-speed rail and the train is not very delicious, and it is expensive, so instant noodles have become a must-have food for most people on the way to travel, and the scene of eating instant noodles is common.

Although the number of people eating instant noodles has decreased, supermarkets, stores, and convenience stores are still dazzling, with any flavor and brand, and the most familiar and most common instant noodles are Master Kong, Tongyi and Jinmailang. As everyone knows, there is another big dark horse in the instant noodle industry, that is, the white elephant. With an annual output of up to 10 billion packs, it has successfully counterattacked Master Kong and Uni-President to become the second place in the domestic instant noodle industry.

You may be curious, whether it is advertising or market coverage, Master Kong is the first and second. And the white elephant is basically 0 publicity, only in 2014, Sun Li was invited to endorse it, and then it fell silent and did not do star promotion again. So why did this white elephant instant noodles, which had no advertising, suddenly exert its strength and chased Master Kong to second place?

Starting from the concept of green and healthy life, we pay more attention to nutritional matching. It is classified according to the season and morning and evening time, and it has also launched affordable families**, which are targeted, and different age groups have their corresponding types of instant noodles.

The price of ordinary noodles is around yuan, while the ** of a pack of white elephants is set at 1 yuan.

In 1996, White Elephant started selling instant noodles on the street side of Yao Zhongliang, and when it was close to bankruptcy, it took the route of pushing the ground and handed White Elephant into the hands of consumers. In 2000, sales exceeded 600 million yuan. Go to the public, close to life.

Then the company is getting bigger and bigger, even if it is like this, Yao Zhongliang, the general manager of White Elephant, did not swell, nor did he stop, but continued to improve his ability, keep up with the company's footsteps, study hard, and also went to study abroad, deliberately learning the Western management model, operation model and management system. The chairman's personal experience is destined to be today's white elephant.

Summary. The answer to this question may vary depending on factors such as region, season, market trends, etc. In some regions, cola may be more popular, while in others, instant noodles may be more popular.

However, in terms of overall market trends, based on sales data from some global restaurant chains such as McDonald's and KFC, as well as some market research reports, it seems that sales of cola are generally higher than that of instant noodles. This may be because cola is a beverage, and the consumption of beverages is an integral part of daily life, while instant noodles are just a convenient and quick food that is not widely consumed in some regions. All in all, sales volume is not a measure of which is better, Coke or instant noodles, because they are two completely different food products, each with a different consumer market.

The answer to this question may vary depending on the region, season, market trend, etc. In some regions, coke may be more popular, while in others, instant noodles may be more popular. However, in terms of overall market trends, based on sales data from some global restaurant chains such as McDonald's and KFC, as well as some market research reports, it seems that sales of cola are generally higher than that of instant noodles.

This may be because cola is a beverage, and the consumption of beverages is an integral part of daily life, while instant noodles are just a convenient and quick food that is not widely consumed in some regions. All in all, sales are not a measure of whether cola or instant noodles are better, because they are two completely different food products, each with a different consumer market.

Can you add, I don't quite understand it.

Of course. In addition to the above-mentioned factors, there are a few other factors that may affect the sales of cola and instant noodles:1

Brand influence: The popularity of different brands of cola and instant noodles may vary depending on the brand influence, such as celery type such as Coca-Cola and Pepsi, as well as Master Kong and Tongyi Laotan sauerkraut beef noodles. 2.

Advertising: Advertising and promotional activities are also very important to increase product awareness and attract customers, and different products and markets may have different ways of promotion. 4.

Packaging design: For FMCG, attractive packaging design can better attract customers and increase sales. In general, sales are not a measure of which is better or more suitable for consumers, cola or instant noodles, as both foods have their own strengths.

Summary. A: In terms of sales, the sales volume of cola is higher than that of instant noodles.

Coke is a very popular drink and its sales have always been high, whereas instant noodles are not as popular as Coke. In order to increase the sales of instant noodles, we must first do a good job of market research, understand the needs of consumers, grasp the tastes and preferences of consumers, and based on this, launch more flavors of instant noodles to meet the needs of consumers. Secondly, it is necessary to strengthen publicity and promotion, convey the advantages and characteristics of instant noodles to consumers, so that consumers can better understand instant noodles, so as to increase the sales of instant noodles.

In addition, you can also take some ** activities, such as discounts, giveaways, etc., to attract consumers and increase the sales of instant noodles.

A: In terms of sales, the sales volume of cola is higher than that of instant noodles. Birang Cola is a very popular drink, and its sales have always been high, while the sales of Huai Rolling Instant Noodles are not as high as Coke.

In order to increase the sales of instant noodles, we must first do a good job of market research, understand the needs of consumers, grasp the tastes and preferences of consumers, and based on this, launch more flavors of instant noodles to meet the needs of consumers. Secondly, it is necessary to strengthen publicity and promotion, convey the advantages and characteristics of instant noodles to consumers, so that consumers can better understand instant noodles, so as to increase the sales of instant noodles. In addition, you can also take some ** activities, such as discounts, giveaways, etc., to absorb lead and bury consumers and increase the sales of instant noodles.

I'm still a little confused, can you be more detailed?

A: From the perspective of market sales, the sales volume of cola is much higher than that of instant noodles. According to market research firm Nielsen, in 2018, the global sales of cola reached 100 million cases, while the sales of instant noodles were only 100 million cases.

The sales volume of Coke is more than 6 times higher than that of instant noodles, which shows that the sales of Coke are much higher than that of instant noodles. The high sales volume of Coke is mainly due to its unique taste and wide consumer base. The taste of cola is cool and refreshing, with a faint sweetness, which is deeply loved by consumers, and the consumer groups of cola are relatively wide, from Qingtan Yuan children to the elderly, which is also one of the reasons for the high sales of cola.

Although the sales of instant noodles are also very high, they are much lower than Coke, mainly because the consumer group of instant noodles is relatively limited, generally only students and office workers will consume, and the taste of instant noodles is not very popular, so the sales of instant noodles are much lower than Coke. In short, in terms of market sales, the sales volume of cola is much higher than that of instant noodles, which is mainly due to the unique taste of cola and a wide range of consumer groups.

Master Kong, Unification, Siyuan, White Elephant.

Recently, Reese Consulting released the "Instant Noodles Industry Analysis and Outlook Report", which shows that in 2018, the global instant noodle sales were 103.6 billion servings, and the Chinese market accounted for 402 servings. 500 million servings, accounting for 38 servings of instant noodles worldwide. 85%, ranking first.

Indonesia and India are ranked first in the world, respectively.

Second, the third largest Peizheng sales instant noodle market. It's late at night, do you have a bowl of instant noodles?

On average, China eats an average of 29 servings of instant noodles per person per year, followed by Indonesia and India.

According to the China Food Association Cong Town Association, sales of instant noodles in China began to decline in 2015, but sales have risen steadily. In 2012, the sales of instant noodles in China were 80 billion yuan, and in 2017, they were 84.1 billion yuan, an increase of 5%.