What are the characteristics of an ad creative? What are the types of advertising creative design

The main characteristics of the ad creative are:

1. The theme is clear.

The topic of your ad is an important part of your targeting, which is "what is your ad". The theme of the ad is an ad planning campaign.

At the center, each stage of advertising work is closely related to the advertising theme, and cannot be arbitrarily deviated or diverted from the advertising theme.

2. Novel and unique.

The novelty and uniqueness of advertising creativity means that advertising creativity should not imitate other advertising creativity, and people follow in the footsteps of others, giving people a sense of similarity and mediocrity. Only when it is creative and unique will it stand out from the crowd in many advertising ideas, so as to generate appeal and influence.

3. Vivid taste.

If advertising creativity wants to bring consumers to an impressive, imaginative, interesting and unforgettable realm, it is necessary to use vivid and other means of expression, based on reality and reflect reality, so as to resonate with consumers. However, the artistic treatment of advertising creativity must be strictly limited to the extent that it does not compromise the truth.

4. Visualization.

Advertising creativity should be based on facts to concentrate on the theme of ideas and advertising slogans, and from the appearance, ideas and associations to obtain the creation of materials, visual punchlines, poems, and infectious pictures, photography, integration, constitute a perfect advertising work.

1 The advertising creative should be centered on the advertising theme.

2 Ad creative should be based on the target audience.

3. Advertising creativity should be new and unique.

4. Advertising creativity should be interesting and vivid.

5. Advertising creativity should be visualized for people.

6 Advertising creativity is a combination of originality, relevance, and shock.

1. Figurative

Figurative advertising creativity refers to the use of metaphor to depict or highlight the characteristics of advertising products, or to explain profound facts with simple and easy-to-see truths, so as to help the audience deepen their understanding, make things vivid and detailed, and give people a clear and in-depth impression.

2. Story-based

Story-based advertising creativity refers to the use of story content such as days, legends, myths, etc., to penetrate the characteristics or information of the brand's products in between, so as to deepen the impression of the audience. Because the story itself has the characteristics of self-description, it is easy for the audience to understand, so that the audience can have a relationship with the advertising content.

3. Associative type

Associations can occur in a variety of ways, so associations can occur between things that are close to each other in time or space, between things that are opposite in nature or characteristics, between things that are similar in shape or content, and between things that have a certain causal relationship in logic.

4. Exaggeration

Exaggeration is for the purpose of expressing needs, and it is an exaggeration to describe objective people and things as much as possible.

Exaggerated advertising creativity is to reasonably highlight the characteristics of products or services on the basis of objectivity and truthfulness, so as to achieve the intention of highlighting the essence and characteristics of products or services. The use of exaggerated methods can not only attract the attention of the audience, but also obtain a better artistic effect.

5. Witty

Witty is an artistic expression that relies on a variety of rhetorical methods and uses witty, witty, and concise language. When choosing a witty ad creative, pay attention to the fact that the language should be healthy, pleasant, witty and subtle, and avoid using vulgar, annoying, slick and bitter language. It is necessary to express the theme of the advertisement in an elegant and witty manner, rather than ordinary witticisms and poor mouths.

Advertising creativity refers to the use of unique technical techniques or clever advertising creation scripts to more prominently reflect product characteristics and brand connotation, and thus promote product sales. Advertising creativity includes both vertical and horizontal thinking. Thinking vertically, we think of the physical properties that are directly related to things.

Excellent advertising creativity immediately impacts consumers' senses and arouses strong emotional reactions, which is an effective factor to reduce purchase resistance and promote consumer behavior. Poor ideas will only increase consumer disgust, lead to a decrease in the aesthetics of the product, and ultimately lead to consumers terminating their purchase of the brand.

Good creative advertising is to let consumers remember your advertisement or product, and they will not feel disgusted, the most powerful thing is to let consumers take the initiative to help you ** publicity, such as Jingdong's cat and dog wars, Huawei's Wukong, the mouth of the cat Dolibili gear is idle and dangerous, etc., etc., there is content, there is a plot or invisibly poke the tears.

To achieve good advertising results, you must have a good advertising creative. Good advertising creativity has the following characteristics: unique and novel, and imitation is uncreative and difficult to achieve the desired effect.

Novel and unique advertising can attract the attention of the advertising object and impress consumers. Attack the heart first, render the atmosphere with emotion, and move people with emotion, you can win without a fight.

Love, can be love, family, homesickness, reminiscence, which kind of love to choose, depending on the product. For example, "WEINIG Washing Machine - A Mother's Love". There are more and more emotionally moving advertisements.

Grasp the key, the finishing touch, a good advertisement is not to have more advertising information, but to grasp the main points. The connotation is extended, and the advertisement with good culture is not the kind of superficial advertisement that is noisy and noisy, but the kind of advertisement that has a long-term meaning and reflects a cultural atmosphere.

There are four main characteristics of an ad creative:

1) The theme is simple.

The so-called theme idea is simple, which means that the idea is completely centered around a theme, and other concepts are not allowed to intervene so as not to cause interference. The simple theme appears clear, distinct, and prominent, and it is easy to make a strong impression.

2) The concept of expression is novel.

The idea of expression must break through the convention and strive for novelty. Novelty is a necessary prerequisite for wonderful. Only the unexpected, interesting and even amazing way of expression can give people a strong visual and auditory stimulation, and can create a strong impact.

3) The advertising image is conceived accurately.

On the one hand, the advertising image must be definite and easy for consumers to identify, so that competitors cannot or inconveniently imitate it, and on the other hand, the advertising image must be consistent with the brand characteristics it promotes.

4) The concept of emotional effect and natural emotional effect is to communicate with emotion and exchange heart for heart, which should be natural, sincere and cordial. Far-fetched will not be able to move people's hearts, while pretentiousness will lose the trust of the public, causing negative effects such as "false feelings" and "pretentious gestures".

Hello, advertising as a means of promoting products, using appropriate metaphors and exaggerations, can have a good display effect, but if the advertising is exaggerated, it will be counterproductive.

There are three aspects to a good creative performance approach: clarity, conciseness, and proper structure. The essence of simplicity is refinement.

The simplicity of advertising creativity can not only be refined from the ideology, but also from the form. Simplicity and clarity are not the same as shoddy workmanship without ideas, and clever ideas do not mean unfathomable. The unexpected, unexpected, and reasonable, are often the goals that media advertisers crave when creating.

In short, an impactful, profound, moving, novel and simple ad creative first needs imagination and thinking. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, and to integrate the scenery and scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.

Nowadays, there are more and more advertisements, and there are more and more advertisements that destroy the three views. What we didn't expect was that some of the sanitary napkins and underwear used by women chose to go to male stars for endorsements, which is completely unacceptable. There are also some advertisements for borrowing and ruining the three views, and these advertisements for borrowing can be seen in many software today.

Therefore, some advertisements that are exaggerated or even suspected of violating the law will also have the opposite effect.

Put an end to such exaggerated advertising.

Advertising creativity refers to the use of unique technical techniques or clever advertising creation to bury scripts, more prominently reflect product characteristics and brand connotation, and promote product sales. Advertising creativity includes both vertical and horizontal thinking. Thinking vertically with the eye, the first thing that comes to mind is the physical properties that are directly related to things.

To put it simply, advertising is to create a unique audio-visual effect through bold and novel techniques to attract consumers to the greatest extent, so as to achieve the purpose of brand voice communication and product marketing.