What are the classic cases of advertorial marketing about clothing?

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Most of the classic cases of clothing advertorial marketing can be seen in brand promotion ideas, some promote brand height, some promote fashion, some show their own health materials, some promote cost performance, like to combine social hotspots or story scenes, write a readable "content ** advertisement", some are beautiful narrative prose, some are current news, and may even be a chicken soup for the soul, etc., in which brand or product information is implanted, like spring breeze and rain, moisturizing things silently. There are many excellent clothing advertorial marketing cases that can be used for reference, I hope it will help you.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

The specific steps of advertorial promotion can be summarized as only two core links: FirstWriting.

, two areDelivery

These two core links can be subdivided into several steps.

In the writing session, there are two main aspects to consider

1) Characteristics of the brand or product.

Only by having a comprehensive and thorough understanding of the characteristics of the brand and product can we better reflect the advantages and attraction points of the product in the article, and quickly catch the reader's attention.

2) Reader's preferences.

The reader's preference will affect the completeness of the reader's reading of the article and the reception of the information of the article, which is a place that needs to be carefully grasped when writing. On the other hand, the user's pain point is also a factor that needs to be carefully studied. No matter how good a product is, if it can't connect with the user's life and bring actual benefits to the user, it can't be converted into a transaction.

In the delivery link, the characteristics of the delivery platform are mainly considered:

If an article wants to gain a high number of readers, in addition to the quality of the article itself, it is also necessary to choose the appropriate delivery platform. Different platforms have different focuses on the content they distribute, for example, some platforms focus on technology, some platforms focus on entertainment, and some platforms focus on tourism, which are the differences of each platform, and these differences also determine the different readers of each platform. Therefore, if you want to improve the efficiency of advertorial promotion, you should be cautious and careful in the selection of delivery platforms.

Choosing an inappropriate channel for delivery is not only ineffective, but also a waste of resources.

If the landlord wants to see a specific case study, you can go here to see it, I believe it will be helpful to you

Does the advertorial promote this piece? I see a lot of people chatting about Jin Suitui, the person in charge over there is my friend, you can also refer to it.

For example, you can write by the type of clothing and the style of clothing, and when writing, you must use some more professional words and sentences, and at the same time, you should also highlight the characteristics and advantages of clothing.

When writing this kind of advertorial, we must first grasp the key points, start from the customer's perspective, be gentle and considerate in language, think more about the customer, and also pay attention to the material and quality of the clothing, and then carry out relevant promotion.

First of all, it is necessary to highlight the key points, and then it is necessary to choose the right marketing means, and then it is also necessary to understand the trend of clothing, and at the same time, it is also necessary to have very novel and trendy clothing shapes and clothes, and then it is also necessary to choose the right language, and then we must increase publicity, and the language must be special angels.

It is necessary to emphasize the material of the clothing, to choose a reasonable language, to promote it in a timely manner, to catch the attention of consumers, to highlight the key points, but also to write the characteristics of the clothing.