How does a rookie who has just joined the company make an Internet marketing planning plan?

Hello, I have been doing Internet marketing planning for several years, and I would like to share the following steps with you.

The first step is to locate the target customer.

Before we do the marketing planning of any product, we need to position it first, for example, whether your product is low-end or high-end, and it is aimed at women.

Sex or male, young or middle-aged, retail or wholesale, brand awareness or sales, etc.

Only by attaching detailed labels to products can we target more accurate groups of people and improve promotion efficiency.

The second step is to choose the right marketing and promotion channels.

There are many marketing and promotion channels on the Internet, such as SEO marketing, advertorial marketing, self-marketing, blog marketing, Douban marketing, etc., which require you to produce according to yourself.

The case of the product to choose. If you are not clear about the promotion channels, it is recommended that you go to Shangmeng Online School to learn more professionally.

The third step is to determine the carrier of promotion.

The meaning of the carrier is what kind of form you want to use to market and promote your products, the carrier can be **, it can be audio, it can also be **, text, at present, ** and audio are more infectious, but the cost is high, **there is a sense of substitution, but it is not conducive to search; The cost of advertorials and articles is relatively low.

What product are you? Although different products have different marketing channels. But the direction of the program is about the same.

First of all, I have to position myself: what am I selling? Who do I want to target?

Then there are promotion channels: for example, if the traditional manufacturing industry is more industrial (B2B), it will do the official website, and then pay for a big search. The second is the promotion of B2B platforms.

Official website SEO and so on. If the manufacturing industry is a little more life (B2C), you need to analyze the product, and some can be considered, such as life apps such as Douyin or something. Then do feelings and matching.

Of course, this is all on paper. The real plan has to be done in combination with the actual situation of the company.

What company you are, you can learn if you don't know.

Analyze customer requirements, combined with market analysis, formulate marketing strategies for customers' markets and product user groups, and be responsible for formulating plans for individual needs in the marketing process.

In the implementation of the continuous improvement of the adjustment plan responsible for the marketing effect.

You can go to the "first train of marketing" to refer to other people's plans.

A friend of mine is a network marketing planner of Kuaiyitui, according to him, the network marketing planner of Kuaiyitui is mainly born from the needs of network publicity, which is a must for the development of network marketing, which promotes the systematic gold content of the strategy of network hype, and promotes and consolidates the status of the network promoter profession, which affects the generation and future of network public relations, and is the thinking power active in cyberspace, and is the true embodiment of the virtual space of wisdom and strategy.

Network marketing is a marketing method that takes the Internet as the first and implements marketing activities in new ways, methods and concepts, and more effectively promotes the realization of personal and corporate transaction activities, and is also a process that uses the Internet as a means of communication to meet the needs of merchants and consumers through marketing communication of the market. (Wholeheartedly provided by China Garment Accessories Network).

The best planning of the program is based on the company's current situation and the actual situation of the product, you can try to and some third parties, such as Purdue network marketing planning, refer to the following.

First, the design ideas and requirements to find a product or an enterprise, the use of the Internet as an information platform, (cool network) through search engines, e-mail, blogs, network communities and other marketing tools, through the analysis of various factors affecting the enterprise or product to develop a network marketing plan, so as to increase the benefits of the enterprise or improve the brand awareness of the product.

Second, the content of the program, the general program content should include:

1. A brief introduction to the basic situation of the enterprise or product.

2. Analysis of the network marketing environment.

3. Network marketing objectives and strategies.

4. Network marketing planning plan.

5. Plan the budget of various expenses of the plan.

6. Program implementation expectation and risk assessment.

3. Format requirements.

1. The body of the planning plan is small in Song.

Fourth, the title should be bold with 4 numbers, the line spacing should be doubled, and the spacing between the first and last paragraphs should be 0.

2. Requirements for their own planning plans:

1) The plan must be executable, if it can't be implemented, it means that your plan is useless.

2) The plan should have a clear positioning, whether it is to increase sales or increase brand awareness.

3) The requirements of the program for the management team.

Prepare your product copy first, and then find a channel.

Personally, I don't think there is so much to learn in front of relative UI design, if you personally think that your learning ability is good, you can learn UI, and large enterprises in this industry still need it (Note: UI has to learn, although there are not many). E-commerce is developing rapidly, and marketing is also approaching online transactions, and e-commerce still has prospects.

High-end talents in every industry are in demand.

These majors sound lofty, but they seem to be produced too quickly, and the textbooks don't know whether they are mature or not.

Many technical words are new words that have just appeared in recent years, and they are some cutting-edge things in e-commerce, and the things learned in the textbooks are basically outdated once you graduate, and you are advised to learn some basic and operational majors, such as computer, software, design, application or e-commerce.

When it comes to cross-border marketing and planning, it requires talent or ability, which is not something that textbooks can teach.

Take your plan to other companies and give people proposals.