What is good for the opening of the Friends Dental Clinic

1. Market analysis.

For the newly opened dental cavity, the initial number of customers is limited, the popularity is low, the vast majority of customers are old customers, and there are almost no new customers. Old customers are an important part of the clinic's income, so the key to maintaining the loss of old customers in the early stage of publicity, and at the same time vigorously do a good job in the publicity of the clinic's popularity. A two-pronged approach should be balanced, and it is important to remember not to favor one over the other.

Second, the marketing plan.

1. External marketing.

It mainly enhances oral awareness and increases customer entry rate.

**Publicity: TV commercials, car advertisements, outdoor advertisements, building advertisements, etc.

DM publicity: magazines, newspapers, leaflets, etc.

Network publicity: **, advertorial publication, **, etc.

2. Internal marketing.

The main focus is to maintain customers and make them feel good.

Remember: a skilled doctor is not necessarily the one who makes you money; But the doctor who makes you money must be the doctor that the client likes very much;

There are many ways to maintain customers, such as: an elegant environment that keeps customers coming back for more; First-class equipment can make customers feel good; Good employees also make customers feel satisfied; A well-established system can also make customers feel at ease .........

The development of casual society and the progress of the times, all of the above can be done by the vast majority of dental clinics.

In the era of homogeneous competition, what can customers really want? What makes a customer truly satisfied? How? These are all things that should be considered by dental clinics that want to develop.

That's right! It's --- mind! Attentive service, which is what 99% of customers are pursuing, but they have not started and do not know how to operate.

There are three points in a simple summary of the specific method:

1. Pay attention to all the information of customers, and attach practical actions related to it, and care about customers.

2. Give gifts related to oral health care. For example: dental floss, interdental brushes, etc., carefully guide the use, tell him that this can reduce the number of visits to the mouth, the customer will be very happy, he will feel that you are very considerate of him, as long as there is a problem with the mouth, he will come to you as always, and introduce his friends to visit our mouth.

It would be better if the oral products you gave away could be printed with your own oral name, address, and **. It not only retains customers and makes profits, but also promotes the oral cavity, killing multiple birds with one stone.

3. Oral propaganda is not a trivial matter overnight, and it is necessary to continuously improve the service items, continue to improve the technical level, continue to do a good job in publicity, and gradually promote it to be effective. The world's top 500 companies are already very famous, and they are still advertising and publicizing. Why?

Because they know that if an enterprise wants to become bigger and stronger, and to have a place in a highly competitive society, it must --- continuous publicity and continuous service.

Take a few colleagues to get their teeth cleaned.

A potted plant resembles a fortune tree.

Send flower baskets.

Flower basket refers to the basket used to hold flowers, or the flower arrangement made of basket as a container, is one of the most commonly used forms of floral decoration for social and ceremonial occasions, used for opening, celebration, welcome, meeting, birthday, wedding and funeral occasions.

The size is large and small, the shape has a single-sided view and a four-sided view, and there are regular fan-shaped, radial-shaped, oval-shaped, irregular L-shaped, crescent-shaped, etc. There is a handle for easy carrying. Baskets containing flowers are used as gifts for celebrations, and sometimes for mourning and memorials.

Beautifully decorated or patterned baskets.

Flower basket shopping:

1. The choice of size. Flower baskets come in a variety of sizes, from small to large, so consider the size of the flower you want to carry when choosing a flower basket to choose the right size of the flower basket.

2. Choice of shape. Flower baskets have various shapes such as round, square, oval, etc., and choosing the right shape of the flower basket can complement each other in combination with the shape to be achieved by flowers.

3. Look at the quality of the flower basket. To carry flowers, the flower basket must be placed smoothly and the structure is stable, and the basket body can be gently squeezed when buying to test the toughness and firmness of the flower basket. Then the rattan basket should be carefully looked at the hand, whether the basket is tightly woven, the surface is flat, there are no burrs, undulating conditions.

In addition, make a special check that the handle of the flower basket is secure.

It is more appropriate to send a beckoning cat. **The only one that has been opened up is very lucky, the owner is called Ben and Dumb, you go to find it, if it's good, give me a point.

The clinic is a place to treat diseases and save people, so it is not good to give gifts that represent the meaning of prosperous business, so it is better to send flower baskets.

What to give when a friend's clinic opens, should be considered according to the friend's professional characteristics and personal interests, the following are some representative gift suggestions:

1.Occupation-limited category: You can consider giving medical books, medical models, medical literature, etc., professional, practical and knowledgeable gifts, which can show your care and wishes, and can also provide support and help for your friends' career development.

2.Life atmosphere: You can consider sending flowers, green plants, artworks, household items, etc., gifts with gorgeous, elegant and life aesthetics, which can create a romantic, warm and comfortable home environment and express your emotions and blessings.

3.Interest expansion: You can consider giving sports goods, answering blind cultural and artistic products, outdoor tourism products, etc., which are healthy, fulfilling and entertaining gifts, which can help friends increase physical fitness, enrich personal life, relax physical and mental pressure, and improve self-awareness and development.

To sum up, what to give when a friend's clinic opens, pay attention to the frank value of the gift, empty the emotion and practicality, do not be too exaggerated or too simplistic, appropriately consider the needs and interests of the friend, and place affection and care.

1.Flower baskets, bonsai, calligraphy and painting or wood carvings are used to set off the atmosphere and wish the clinic a prosperous career.

2.The other is the basic key of the clinic some practical furniture, household appliances, etc., the opening of the clinic is generally not suitable to send the beckoning cat, let alone send the plaque with the words "prosperous business" and "wealth source Lafeng fiber rolling", etc., because here Bilun imitation is actually a place to see a doctor and save people.

Generally speaking, the opening of a wide-skinned store is basically a basket of flowers, accompanied by couplets wishing business prosperity. The most common way, in short, take a good omen, and show good luck and balance Qi to achieve your own heart.