How to attract repeat customers after the bubble tea shop joins

A successful tea shop is one that attracts repeat customers. The reason why Coco has such a high popularity, in addition to new customers, is mainly because Coco has a group of loyal fans.

How can you keep customers coming back? Here's the secret.

1. Good product = 10% repeat customers

Products are the foundation of COCO's store. Good products are reflected in two aspects, one is to have classic fist products, and the other is to launch new products that must be launched every season to ensure the freshness of customers.

2. Good service = 10% repeat customers

Good service requires observation of words and feelings, as well as being good at inquiry, and meeting the needs of customers in a timely manner. When developing repeat customers, it is necessary to customize products and reduce communication costs according to the preferences of repeat customers.

In addition, tea needs to be cultivated with a regular staff to understand the preferences and dining habits of repeat customers, which is easy to serve and serve.

3. Four requirements = 20% repeat customers

To be delicious (5%):

This is the most basic requirement of every tea shop, and the people take food as the day, and food and drink are the top priority.

To be affordable (5%):

Cost-effective, guaranteed to a certain amount of sales.

Be artistic (5%):

The packaging of the product and the environment of the tea shop are in line with the aesthetic needs of consumers.

Be warm (5%):

Warm lighting creates a welcoming environment, and the menu is planned in line with consumer habits.

4. Three details = 30% repeat customers

Enthusiastic smiles (10%):

Enthusiasm is the beginning of the tea shop's brand image, driving the customer's mood and keeping them in a happy mood.

Resistance (10%):

Tea shops often encounter some "difficult" customers in their operations, and patience is the best way to do this. Be humble enough to listen to the suggestions of these customers and make continuous improvements based on that.

Active (10%):

Activeness is embodied in the active treatment of customers. When customers order, it is especially taboo that the waiter does not get a response every time, and active active service will make consumers feel good about the bubble tea shop.

5. Establish customer files = 10% repeat customers

6. Discount** = 20% repeat customers

Offers** here refer to offers and offers that are only for repeat customers. Methods can be diverse, such as discounts, reductions, gifts, and so on. Getting a discount is one thing, the key is to make repeat customers feel different.

The above are the six tips of COCO to attract repeat customers (we have to experience it), I hope to bring effective help to some friends. Each tea shop will develop its own methods of retaining customers in the course of its operation.

Make customers feel like they've taken advantage of it and can turn back!

I don't have experience with this, but I can tell you some of the methods of a store here:

It is a bubble tea shop in Taiwan, the door is generally opened at about half past 8 in the morning, the store is very simple, divided into two parts, the left is a small front desk, taking orders and making finished products, there is a door in the middle, the right hand side is a small place for guests to wait and rest, there is no table, just a small bench, fixed against the wall, the walls around the wall are painted with simple non-mainstream patterns, it is quite pleasant.

At the top of the small front desk, there is a fluorescent advertising brand that can move around the font, always playing some daily special offers and other promotional slogans, red letters, very eye-catching, basically every day there are preferential things, sometimes it is a period of discounts, such as buy 5 get 1 free, and there is free delivery. They printed some very small cards, the front is the name and address of the store, the back is some special products and prices, and also attached**, indicating that it can be delivered, this service is very good, some company employees always call ** to them to let them send, which also increases business.

Also, they also put a small screen at the front desk, hanging on the left side of the façade, and put some popular **, which is quite attractive to young people.

I don't know if it's helpful to you, so I talked nonsense, hehe

Here are a few things to consider from the very beginning of your store.

1. Create an atmosphere at the front of the door and in the store.

2. Systematic service training for waiters.

3. Control the product information of the target customers.

I often send out flyers to promote something.

Especially in school.

If you are next to the school, you will make good use of the location.

In the process of cultivating new customers into repeat customers, honest service is the most important thing in anime bubble tea shops. Integrity is always the value that should be put in the first place in the bubble tea shop, without integrity, wealth will not come from. Once the customer perceives that he is suspected of being deceived by the bubble tea shop, the image perception of the bubble tea shop will be immediately reduced, and when the bubble tea shop recommends services to customers in the future, it will also be questioned by customers, which is very unfavorable to the follow-up work of the bubble tea shop.

The quality of the products produced by the bubble tea shop is also crucial. The high quality of milk tea products is the foundation for the long-term development of milk tea shops. If a milk tea product is not accepted by the public, no matter how hard you try, it is useless.

No matter how good the brand image of milk tea is, but the product is criticized by consumers, such a milk tea shop will not develop for a long time. Not to mention having repeat customers.

In the operation of bubble tea shops, it is necessary to learn to make reasonable use of emotional marketing. All the customers who have come to consume will be sorted out in a file, and some basic information of customers will be included in it, and some blessings will be sent on the arrival of some festivals or customers' birthdays, which will definitely make customers feel warm. In this way, it will also increase the customer's familiarity and favorability towards their own milk tea, and it will be just around the corner to come to the bubble tea shop to consume again.

What should I do if I can't keep repeat customers when I run a bubble tea shop? In the process of operation, the bubble tea shop should make reasonable use of the membership card, which is also the key to cultivating the first customer, you can help the customer with a free membership card for how much money is full, and the membership card can be points. If you have more points, you can directly use cash, or you can regularly hold some membership activities, and members buy milk tea drinks and send pendants for free, etc., many people may not want to drink milk tea but like pendants, or many people simply do not want to make a membership card.

If you open an ordinary beverage store, there is no special feature, and the pressure of competition is great. The animation industry is now a sunrise industry in China, and the prospects are very good. Most of the people who drink milk tea are young people, especially the users who like personality and fashionable products, and they grew up watching anime, if there is an anime milk tea shop that integrates anime and milk tea, then it will be more attractive to users.

If you want to make the business of milk tea franchise stores better, you must first meet the appetite of consumers in terms of products, which is on the one hand in terms of taste and on the other hand, in terms of price. For different consumption areas, consumers must have deviations in product preferences, so before opening a milk tea franchise store, you might as well do a corresponding survey on the local market to see which flavor and price of milk tea is the most popular among local consumers, and then choose a franchise brand that matches consumer preferences, so that you can quickly get the love of consumers after opening the store, which is very conducive to the business of the new franchise store quickly. In addition, the location is very important, no matter what kind of franchise store is opened, and the quality of the location directly determines the quality of the business.

The main consumer group of bubble tea shops is young people, so it is best to find a place with a lot of young people, such as near middle schools and universities, which are suitable places, as well as places where young people live more, such as some apartment buildings in communities with many young people, etc., which are also very suitable places. Moreover, bubble tea shops do not have much requirements for storefronts, and they can even be sold at street stalls, so there are many places suitable for selling milk tea.

Also, it is best to do some network marketing with the help of the current Internet platform, such as online booking, such as building a ***, so that those consumers who come to buy milk tea can pay attention to ***, and then make a reservation in ***, so that you can shorten the distance with consumers, so as to accumulate more repeat customers. In addition, if you can, you can cooperate with nearby catering businesses, for example, if there is a business that sells fast food, you can cooperate with this business to launch a combination of fast food and milk tea, which can increase a lot of business.

In addition, in addition to milk tea, you can also sell some other snacks by the way, such as hamburger popcorn and the like, so that you can sell it with milk tea, which is convenient for others to order online.