Many enterprises have separate Mini Programs, who knows what the advantages of Mini Programs are?

For enterprises, Mini Programs can often bring the following advantages:

1. Drainage: WeChat applet, since there are two words WeChat in the name, it means that it is based on WeChat. And a mobile phone application based on WeChat will naturally be able to share traffic with WeChat.

Now, WeChat has 1 billion users. With so many users, coupled with the fact that Mini Programs come with many marketing plug-ins, enterprises and merchants are often able to get a lot of traffic through Mini Programs. In addition, marketing plug-ins such as grouping, bargaining, and sharing red envelopes can also help enterprises and business opportunities fission more customers.

2. Reduce costs.

The cost here mainly refers to two aspects, one is the cost of marketing and promotion, and the other is the cost of manpower. First of all, let's talk about the cost of marketing promotion. If a company cooperates with a third-party platform, it not only has to pay a number of fees such as entry fees and deposits, but also has to be charged a commission of 5%-20% for each order that is transacted, so that the marketing cost that the company needs to pay will be very high.

The Mini Program is different, the Mini Program is the enterprise and its own platform, so there is no need to pay entry fees, security deposits and other fees, and there is no need to be drawn high commissions, so that enterprises and merchants can greatly reduce the cost of marketing and promotion.

Let's talk about labor costs. Taking the catering industry as an example, after enterprises and merchants have a mini program, they can allow customers to reserve seats, queue up for numbers, order food, pay, etc. through the mini program, and then enterprises and merchants can deploy the personnel who were originally responsible for these tasks to other jobs, so as to optimize manpower and reduce employment costs.

3. Increase the repurchase rate.

In the fission in the applet, the applets that have been used will remain in the fission of the "applets that have been used". This is undoubtedly a very good function for enterprises and merchants, which can stimulate customers' secondary consumption. For example, after the enterprise has a Mini Program, it can allow customers to pay by scanning the code of the Mini Program, and when the customer makes the payment, the enterprise's Mini Program will automatically be displayed in the fission of "Mini Programs that have been used", so that when the customer opens the Mini Program list next time, they can see your Mini Program.

When customers see your Mini Program, they are likely to make repeat purchases.

The 6 advantages of Mini Programs are as follows, such as:

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Security, stability, and strong confidentialityIn fact, the Mini Program is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to common entrances such as scanning codes, sending friends, searching, and nearby, they can also be associated with ***, **article embedded, *** menu links, etc.

From the perspective of enterprises, it has broadened the channels of online marketing and publicity of enterprises, and the drainage effect of mini programs is very good, which can increase the degree of enterprises. At the same time, the mini program also helps enterprises to connect online and offline, realizes the seamless integration of online and offline scenarios, and can help enterprises form a long-term connection with offline ** and improve the repurchase rate of users.

From the user's point of view, the Mini Program has the characteristics of no installation and no uninstallation, instant use and go, the user's threshold for use is relatively low, and the use experience of the Mini Program is also very processive, comparable to the native APP, so the Mini Program is also more popular and liked by users.

From the perspective of development, the development cycle of Mini Programs is short, easy to maintain, and low cost.

Satisfied, thank you!

has its own separate platform.

It is completely necessary for enterprises to launch their own mini programs.

Provide a new development platform.

WeChat applet can get through WeChat, upgrade the function, and WeChat applet at the same time integrated the function of the App Store, especially for traditional enterprises, the cost of APP is higher, and the frequency of use is relatively low, even if there is ** use, but the uninstallation rate is relatively high, and the introduction of the applet can just make up for such shortcomings.

Reduce the development cost of the enterprise.

We all know that the development of an APP should consider the compatibility of different platforms, and the introduction of WeChat applets just solves this big problem, the emergence of WeChat applets, not only for enterprises to reduce the development cost of the program, save time cycle, but also allow enterprises to use the existing advantages of WeChat, simplify the promotion process of the program, combined with the marketing advantages of enterprise WeChat, users only need to scan *** can be used.

Generate leads for your business.

In the early stage of the operation of WeChat Mini Program, many users will have a certain curiosity about WeChat Mini Program, and enterprises need to seize this time, during this time, enterprises can develop some interesting applications with the help of Mini Program, which is easy to attract users' attention and bring a large number of potential customers to enterprises.

Improve user experience and increase user stickiness.

WeChat applets have received a lot of attention from enterprises and individuals in the internal testing stage, which increases the opportunity for corporate brand display, and relies on the matrix of WeChat to provide a good user experience.

The advantages of the Mini Program are as follows:

1. Customer acquisition. In the Mini Program, there is a function called "Nearby Mini Program", which allows enterprises to directly display in front of WeChat users within a radius of 5 kilometers, so as to solve the embarrassment that there is nowhere to play business advertisements at present. In addition, the ranking of this feature is calculated based on distance, regardless of the brand or size of the store, which means that the closer users are to you, the higher you will be in the ranking.

2. Fission. Mini Programs have the characteristics of easy dissemination, such as one-click to friends and groups. For enterprises, if they have a Mini Program, they can use this feature of the Mini Program, and cooperate with some marketing activities such as grouping and bargaining to trigger the behavior of user sharing, so as to achieve customer fission.

3. Display. Mini Programs are based on WeChat, which in turn has 1 billion users, so it's a great showcase platform for businesses. For enterprises, if they have a mini program, it is equivalent to getting a "window" to display on WeChat, a platform with 1 billion traffic.

4. Retention. I believe that most companies want customers to be able to spend a second or multiple times. And in order for customers to be able to spend a second and multiple times, it is necessary to retain customers.

Mini programs can help enterprises do this well. For enterprises, after owning the Mini Program, they can develop a membership function in the Mini Program, and then add it to the membership system after the customer consumes, and then regularly launch some member-exclusive activities, which can often stimulate the probability of customer repurchase.

Disadvantages: 1. It must be opened on the corresponding platform.

2. There is a limit to the data package, and too many contents and functions cannot be added.

1. Retail transformation.

At present, the traditional retail industry is realizing the transformation of new retail, and mini programs are the best carrier. With the help of mini programs, it can not only help the retail industry expand online sales channels, but also realize the role of offline store diversion.

2. Excellent experience.

WeChat Mini Program does not need to be installed, and users can use and go, which will neither occupy the user's mobile phone space nor consume traffic**. After the user clicks, they can directly use the Mini Program, and the experience is very good.

3. It is easy to promote the gesture draft.

The Mini Program comes with dozens of traffic entrances, plus WeChat keyword search, nearby Mini Programs, etc., so that enterprises can promote the Mini Program well, attract more users to use the Mini Program, and achieve more ideal results.

4. The name is unique.

When an enterprise registers the name of the Mini Program, other enterprises cannot register the same name, which provides a good guarantee for the uniqueness of the Mini Program. Whoever registers first will own it first, and the business can hold it in perpetuity.

5. Convenient communication.

WeChat is the most frequently used pure filial piety application in everyone's daily social networking, and almost all of them are acquaintances. Then if the enterprise spreads its own mini program in WeChat, it will receive the attention of more friends and users, even the second time.

6. Low cost.

Compared with other channels, the cost of WeChat Mini Programs is relatively low, whether in development or operation. This frees up more budget for businesses to spend where it's needed most.

To put it simply, it is an effect and function that can only be achieved by the original ecological app before it can be realized. For example, some cool pages and transitions, some functions that can directly interact with the hardware of the hand key, recording the sound of laughter, shooting, calling the gravity sensing of the mobile phone, GPS, etc.

Imagine that with a WeChat mini-program, you can develop a Didi taxi function. With GPS, you can know where the driver is and where the passengers are. The program can arrange a driver for the nearest passenger. After completing the transaction, use the WeChat support interface to complete the payment.

Of course, it is not difficult to implement functions simply, how to do a good job in details and user experience, and how to win in the fierce market competition. This is much more complex than the technical implementation itself. But at least the WeChat mini-program gives us this expectation.

Another example is the use of mobile phone gravity sensing module, we can use HTML5 to develop some interesting games, such as racing, playing ball, and so on.

1. No need to install, open and use, and go when you run out. Save traffic, save installation time, and do not occupy the desktop;

Mini Programs not only enhance brand image, but also help maintain users.

First of all, the development cost greatly reduces the well-known compatibility of application development, and the introduction of WeChat Mini Programs can solve this problem. Enterprises can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of WeChat's existing marketing trends. Users can enter by scanning ***.

The so-called "tree is cool" and is relatively easy to maintain. Due to the limitation of the maximum 2m, it is not only easy to develop, but also reduces the difficulty of technical maintenance in the later stage.

Clause. 3. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position in the dividend period.

The development of WeChat Mini Programs can be connected with WeChat***, and its WeChat Mini Program Bureau has strong compatibility that other tools do not have. Especially for small-scale businesses, they can't afford to develop an app due to a lack of profit margins. The service type is relatively simple, and the uninstall rate is relatively high, so the emergence of Mini Programs can make up for these shortcomings.

Fourth, there is no need to install, no need to uninstall.

It does not occupy the memory of the phone, saving the user's space. The spine is messy.

Fifth, a good user experience can increase the stickiness between businesses and users.

What Mini Programs can bring to merchants.

Increase the competitive advantage with peers: Mini programs are a new trend, the functional value is large, and the current market competitiveness is not strong, preemptively make your own small programs, can greatly increase the advantage of competing with peers, and even surpass peers, and obtain new revenue breakthroughs.

Lower customer acquisition costs: As an emerging high-frequency traffic product, Mini Programs have the attribute of being visible within 5 kilometers of their own, which is an unparalleled advantage for both enterprises and merchants. Merchants can put their own activities and products in the Mini Program.

Play with social e-commerce: Mini Programs are born based on social networking, and can easily achieve social marketing functions. Such as:

Bargging, grouping, membership cards, stored value, payment, seckill, sharing. With these features, based on WeChat's huge number of Yingjie users, doing some Mini Program marketing activities will undoubtedly achieve the expected fission-like new user growth, as well as explosive performance growth.