Why does Haidilao rely on selling hot pot with a market value of more than 150 billion?

On August 29, Forbes Asia magazine released a list of Singapore's 50 richest people, showing that Daniel Zhang, founder of hot pot chain Haidilao Group, is the richest man in Singapore, with a net worth of $13.8 billion. Just the day after Daniel Zhang became the richest man in SingaporeHaidilao's share price continued**, reaching an all-time high of HK$ per share. As of September 19, the total market value of Haitian Lao has reached HK$184.4 billion, surpassing real estate giants such as Swire Properties, Longfor Group and Henderson Land.

It is worth mentioning that if you count the market value of Yihai International, which was spun off from Haidilao in 2016 and listed in Hong Kong ** (the price was HK $49.3 billion as of September 19), the company's main business is hot pot seasoning and condiments, and its largest customer is Haidilao, then the market value of the entire "Haidilao" Hong Kong joint-stock company is as high as HK $233.7 billion. As of September 19**, Evergrande Real Estate had a market capitalization of HK$226.9 billion. The former has managed to surpass the latter.

According to Haidilao's prospectus, in 2017, the operating income of Haidilao restaurants was 100 million yuan, the operating income of takeaway business was 100 million yuan, the sales income of condiments and food raw materials was 30.31 million yuan, and the net profit was 100 million yuan, a year-on-year increase. Yuan Huaqiang, vice president of Haidilao, is a typical accountant. He was born in 1980.

After graduating from secondary school, he came to Haidilao, where he worked his way up from waiter to doorman to accountant, foreman, lobby manager and area manager. He gradually became vice president, responsible for Haidilao's very important front-line business.

The official statement is that because he is an accountant and knows the importance of finance, his job as an accountant in Haidilao is to exercise his ability to read financial statements. Even financial statements are not only read by leaders, but also by accountants. Instead, the store manager will analyze all the managers and people in special positions in the store, including warehouse managers and electricians.

Haidilao's financial statements are mainly composed of four modules: sales, costs, gross sales profit and expenses. When looking at sales, a comparative approach is often employed.

Compared to the previous month, the comparisons for many stores were both horizontal and longitudinal, compared to the average of the city's catering industry.

Because Haidilao's service attitude is very good, and it is also very enthusiastic.

Because the decoration of Haidilao is relatively tall, and the service attitude is very good.

I think Haidilao relies on their high-quality service and delicious taste.

This is because it has great prospects for future development.

Haidilao's market value fell by 200 billion in 56 days, and the main reasons for this situation are:

1.After Haidilao went public, there was a large number of **, and the company was seriously overdrawn in the future

2.During the epidemic, Haidilao's performance declined sharply, and investors were not optimistic about the future

3.Haidilao's pricing is on the high side, and there are fewer and fewer repeat customers.

Consumer stocks in the capital market have always been an industry that investors like, and there are many leading companies in this industry, and these leading stocks have brought very high returns to many investors. Haidilao's market value fell by 200 billion in 56 days, and the main reason for this situation is that the performance of the epidemic is lower than expected, and the stock price in the early stage has been crazy and overdrawn the company's future space. Haidilao relies on service rather than taste and reputation, which makes the price of Haidilao for high-end consumption high, thus losing a lot of the mid-end market, and market investors are not optimistic about its future, which is the main reason for Haidilao.

First, the epidemic has led to a sharp decline in performance

The pandemic has dealt a fatal blow to many industries, and the impact on the catering and tourism industries has been very significant. Haidilao's performance as a catering industry declined, which was expected, but I didn't expect such a big decline in performance, **to** must be driven by performance, and the performance is not as expected, which is the most important reason why Haidilao 56 fell by 200 billion.

Second, after Haidilao's listing, its performance rose sharply, which overdrafted the future development of the company

After Haidilao's listing, the stock price has gone crazy, this kind of ** overdrafted the future of the company, the performance did not meet expectations, the valuation must be reevaluated, and the increase is too large, resulting in a revaluation of value, which is the most important reason why Haidilao fell 200 billion in 56 days.

The best impression left by Haidilao is that the service is very good, the taste is very average, and the ** is expensive. As the catering industry attaches great importance to service rather than taste, although it has its own characteristics, it is not cost-effective, and this marketing strategy has led to many people being reluctant to go to secondary consumption, which is also the reason why Haidilao fell 200 billion in 56 days.

The latest data shows that in the past 56 days, Haidilao's share price has almost halved, directly **, and at the same time, the market value has also evaporated by 208.5 billion Hong Kong dollars, so what happened?Let's talk to the prince about finance and economics!

It is because there is a lot of negative news about this brand, and it is also more expensive, so many consumers have lost.

It's because people don't like to eat Haidilao's hot pot anymore. Haidilao's hot pot is really not delicious, and it is relatively expensive.

Because the competitiveness of the catering industry is very large, and there are now many new hot pot brands, it has also dealt a certain blow to Haidilao.

He is a person who loves hot pot very much, and he thinks that Haidilao hot pot is still very good, both in terms of food taste and service attitude. A large part of the reason why Haidilao hot pot is so popular is because of its corporate culture, the treatment of employees is very generous, so employees are also happy to dedicate themselves to the cause, the company is good to employees, employees are good to customers, and the experience of guests is good, so they are happy to go to this hot pot restaurant to eat.

In terms of dishes,Although Haidilao hot pot does not have any special dishes, each dish looks exquisite, and the dishes are very fresh, which makes people feel at ease and will not worry about food safety.

Haidilao hot pot can be said to be the most famous in the hot pot industry, and now the brands in the hot pot industry are also emerging in endlessly, but few hot pot restaurants have such a service attitude like Haidilao hot pot, which is also the most brilliant place of Haidilao hot pot.

The taste of Haidilao hot pot is average, and the fire is because Haidilao's service is very good. From entering Haidilao to leaving, the staff will always provide attentive service to guests.

Haidilao hot pot has an average taste, and it mainly sells services. Because Haidilao's service is really excellent, and the company is more good at marketing, it is deeply rooted in the hearts of the people, and everyone is willing to experience it.

I feel that the taste of the hot pot base is very good and enjoyable. Haidilao, as a service industry, has nothing to say about the service is really good, the second is that it is also relatively civilian, and the third is that the taste is better.

I think Haidilao hot pot is good, because I have been to it with my friends once before, and I feel that the service attitude and taste are okay.

Haidilao tastes very good, Haidilao fire is mainly because the dining environment is better, the service attitude is also very good, and the taste is also good.

**Actually, it's not expensive, mainly because the service attitude is notoriously good.

Haidilao's market value fell by 200 billion in 56 days, and Haidilao's cost performance is still not very affordable in my opinion. The reason why I say this is because there is also Haidilao in our city, and I have eaten about five times, and each time a family of five consumes about 1,000 yuan, and this ** in other hot pot restaurants, you can basically eat two meals. It is said that Haidilao's service is good, but I think that except for some boos, the service is not very good!

Haidilao does send some snacks, small toys and even nail coupons to stop the town and hand guards.

However, these are actually paid for by our consumers, and the high ** which contains the cost of these gifts. Some people may say that the ** outside of a nail art is about 100 yuan, and Haidilao is very affordable for free. In fact, the nail art sent by Haidilao is all soft glue, which can be said to be disposable.

And the outside nail art is a professional nail art, as long as it is not removed, it can last for more than half a month. Therefore,Don't talk about Haidilao being cost-effective anymore with nail art, I think it's completely self-consoling.

Myth Shattering As a star in the hot pot industry, Haidilao created a myth in the catering industry after its listing, but its stock price has fallen again and again recently, and it was sold nearly 10% on May 6. Since the high point on February 16 this year, as of May 7, Haidilao's share price has been nearly halved in 56 trading days, with a cumulative decline. Haidilao's share price has changed from Hong Kong dollars to the current Hong Kong dollar, with the latest market value of HK$228.7 billion, evaporating HK$208.5 billion from the highest market value in February.

Netizens are hotly discussedIn fact, after Haidilao has experienced queuing marketing and replacing beef cubes with fake beef cubes, its reputation has been much worse than before. It can be said that Haidilao has made itself what it is now, and if there are no negative things, I believe that Haidilao will not be the status quo it is now. There are also many netizens who said that no catering brand will continue to be brilliant.

Catering brands are constantly updated, constantly eliminated and eliminated.

Haidilao's market value fell by 200 billion in 56 days, and I personally think Haidilao's cost performance is very average!

The price of Haidilao is not high, because its per capita consumption is really high, and some are not cost-effective, but it is not ridiculously expensive.

The cost performance is very low, because the dishes in Haidilao are very expensive, and a meal costs 300 yuan, which is not worth it.

The cost performance is very high, the most important thing is to be able to solve this thing in a timely manner, and in this regard, Sen Daqi is also aware of the content of one of the mausoleums, so there is a ** situation.

Haidilao's cost performance is still very high, and Haidilao's bridge service is also very good, and the hot pot base is also very fragrant, so the overall is still very good.

The cost performance is particularly low, the goods sold in Haidilao are particularly expensive, and the quantity is particularly small, and the per capita consumption is particularly high.

In fact, the cost performance is not very high, because the overall charge level of Haidilao is higher, and their services are also charged.

The cost performance is still very good, I have also had Haidilao in my own city, and I have eaten it myself, and I feel that the taste is really good.

It's still good. Compared with other stores, they are still very cost-effective, not high-cost.

The cost performance is not particularly high, after all, the most important thing for this brand is service, and other aspects are not particularly outstanding, and ** is also relatively expensive.

The market value of Haidilao has fallen below 200 billion in 56 days, and consumers do not like to eat Haidilao, but because there are many hot pot brands now. Although Haidilao is said to have certain characteristics, many people will choose a cheaper one when considering eating hot pot, because Haidilao's per capita consumption has reached 120 yuan per person. It makes many people feel that ** is a bit high, but in fact, when eating hot pot, the per capita consumption can reach 100 yuan, which is enough for one person.

Young people eat hot pot In fact, there are a lot of hot pot industries now, and not only Haidilao will attract more young people. Haidilao is just because the brand is very large, so many people will consider going to Haidilao to eat, but when considering the brand of hot pot, they will also consider going to other hot pot brands to eat hot pot. The most authentic hot pot is Chongqing hot pot now, Haidilao's hot pot taste is popular, and it is not particularly spicy in taste, so that many people who can eat spicy will choose Xiaolongkan hot pot.

There are many brands of hot pot because it is summer now, and many people do not consider hot pot when eating. The most distinctive feature of Haidilao is hot pot, because the weather is relatively hot in summer, and it feels like it doesn't match the season when eating hot pot. Therefore, some consumers prefer to go to the night market to eat barbecue and crayfish in the summer, which is the taste of summer.

At the same time, when I went to Haidilao to eat hot pot, it was difficult for some customers to accept the waiter service in Haidilao because the service was too enthusiastic. <>

Haidilao's brandNowadays, some young people will choose to check in at big brands when they eat, including hot pot restaurants opened by celebrities. But in fact, because there are too many varieties of hot pot, many people will have their own choices when choosing hot pot restaurants because of the different tastes when considering eating. Haidilao's hot pot, although it is said to be very delicious, is higher than ordinary hot pot.

Because there are so many hot pot brands now, you may not always choose Haidilao when choosing a brand.

No, it's because Haidilao ** is really high, and ordinary people can't afford to eat it at all, and they can't accept such a consumption standard, so there are fewer and fewer people who eat Haidilao.