The 800 billion hot pot market is in a scuffle, why does Haidilao Ji Jihong have such a good chance

The 800 billion hot pot market is in a scuffle, Haidilao, Ji Jihong, and Hema have a good chance of winningWinter without hot pot has no soul. This winter, there was another box horse to participate in the hot pot competition. Last month, boxed horse hot pot was launched in more than 170 stores across the country.

Currently, there are five flavors to choose from: Hainan Chicken Coconut, Chaoshan Beef, Seafood in Thick Soup, Thai Dongying Red and Sheep Scorpion. 1-2 people** ranging from $99 to $148.

You can either go directly to the Matang food box or take it home within 30 minutes. In Shanghai, the sweet coconut chicken hot pot is the most popular. Sales have tripled since opening.

Coconut openings in shops are often "discarded". The northern city of Sheep Scorpion Hot Pot, which was the first to sell boxes in Shanghai, doubled its sales in two weeks. Hema entered the hot pot industry with a "lightweight" attitude.

Behind this, it has a "heavyweight" layout and a deep foundation.

The era when taste dominated the world is over. How to understand my taste is the key to winning. Qiu Jun, head of the Hema National Hot Pot Project, said.

Hema knew that hot pot was deep in the rivers and lakes, so it avoided the more popular Sichuan-style hot pot from the beginning, starting with some relatively regional hot pot sub-categories, and also set up "experiments" in hot pot innovation and localization in various places. When the salty northern lamb scorpion hot pot came to Shanghai, it went through six rounds of testing during the recipe adjustment process, adding spices such as angelica, galangal, and vegetable juice, which are popular with southerners, to make the taste more sweet and soft.

It only takes three steps to eat a hot pot in a box of horse meat. The first step is to scan the Hema app and select the soup stock and seasoning. The second step is to buy food ingredients in the Horse Box area, such as thousands of food ingredients in the fresh area, fresh vegetables, seasonal seafood.

Of course, the beer, juice and lo-mei around also inexplicably match the hot pot. The third step is to open the hot pot. Wait for a demonstration of seafood produced on site.

In between meals, there will also be a waiter who will introduce you to freshly cooked fried buns and freshly picked fruits.

Because they have better characteristics, and they are better in all aspects of service hygiene.

It may be that the current business model is like this, and it is all about this kind of unmanned economy.

Because their marketing methods are relatively new, and their service attitude is also better.

Because they have their own characteristics, that's why they go back like this.

Hot pot is a kind of folk food created in China, it is a combination of soup and ingredients, hot and hot, rich in nutrition, convenient and fast, and deeply loved by the public. Through continuous improvement, the types of hot pot today, as well as the soup base and ingredients used, have been renovated and varied, and have become an indispensable delicacy in people's daily life.

There are also different theories about the origin of hot pot, just like Arabic numerals, which originated in India but spread to all directions through the Arabs. This is the reason why it was later misunderstood that Arabic numerals were invented by the Arabs.

There are two theories about the origin of hot pot: one is that during the Three Kingdoms period of China or the era of Emperor Wen of Wei, the "copper tripod" at that time was the predecessor of hot pot; Another theory is that hot pot began in the Eastern Han Dynasty, and the "bucket" in the unearthed cultural relics refers to hot pot. It can be seen that hot pot has a history of more than 1,900 years in China.

Chongqing hot pot food is well-known at home and abroad, and a plate of hairy belly and a duck intestine is a perfect match. When you arrive in Chongqing, you must taste the authentic Chongqing old hot pot.

The main feature of Chongqing hot pot is numb, spicy, fresh and fragrant.

It's a kind of convenient bento, although it looks more like a steamed dish, but it tastes okay, the most important thing is that it is easy to carry, which is a branch of instant noodles?

Hot pot is a traditional Chinese way of eating, which originated from the folk and has a long history. Chongqing hot pot, also known as hairy belly hot pot or spicy hot pot, its origin is derived from the late Ming and early Qing Dynasty Chongqing Jialing River, Chaotianmen and other docks boatmen extensive dining mode, with the development of society, historical changes, people's eating habits, the unique flavor of Chongqing hot pot gradually loved by people.

Hot pot (English: hot pot[1]), known as "antique soup" in ancient times, is named after the sound of "cuckoo" made when food is put into boiling water, it is an original Chinese delicacy with a long history, and is a food suitable for all ages. According to research, there was hot pot in the Warring States Period, when people took clay pots as pots, to the Song Dynasty, the way to eat hot pot has been very common among the people, in the Southern Song Dynasty Lin Hong's "Mountain Family Qing Offering" recipe, there is an introduction to eating hot pot with friends.

In the Yuan Dynasty, hot pot spread to Mongolia. By the Ming and Qing dynasties, hot pot was not only popular among the people, but also became a famous "court dish", with wild game such as pheasants.

If you want to know about the hot pot culture, come to Chongqing to learn about it, and you can have fun finding it yourself.