How does Coca Cola connect marketing strategy theory to practice? Specific

Coca-Cola's marketing strategy is divided into brand positioning, target marketing strategy, product layout, packaging strategy, etc.

Brand positioning refers to the positioning of Coca-Cola as a traditional, classic, and time-honored coke. The target marketing strategy is always based on an undifferentiated market coverage strategy. The target market appears to be broad.

Since last year, Coca-Cola has focused its advertising on young friends, and the advertising image is based on the image of energetic and healthy young people. "Vitality is always Coca-Cola" became its latest advertising slogan. This means that Coca-Cola's target market is mainly focused on young people.

Whether it's Coca-Cola or PepsiCo, they've recognized the challenges of carbonated beverages and have taken action accordingly. At present, Coca-Cola sells not only Coke, Sprite, Fanta, etc., but also fruit-flavored beverages such as Minute Maid, Coolos, and Shuidongle, as well as Geuya coffee drinks.

Coca-Cola's marketing strategy

Packaging strategy. Coca-Cola is red, with the words "coca-cola" printed in white Spencer cursive script on a bright red background, and the white characters have a leisurely beating state against the red background, and the cursive script gives people a sense of coherence, streamlining and ethereal. Red and white, traditional colors, look simple, elegant and vibrant.

** strategy Coca-Cola is also through the flexible use of the ** strategy to better achieve its own business standards throughout the development of Coca-Cola, marketing history, it has achieved the transformation from the initial low price strategy to the competition-oriented pricing strategy, pricing is based on the market positioning of Coca-Cola products and the Japanese standard market and the target market consumer affordability.

1: They are just different products that belong to the same company. Promotion of brand culture.

2: The positioning of the brand of the product and the cultural identity and level distinction of each consumer group. In this way, it can deeply meet each consumer level and group, so that the market development is more sufficient, so as to enhance the market share of the company's product brand and corporate culture, and reduce the risk of enterprise product management.

3: In fact, if each product of Coca-Cola can drive a brand, or the brand can drive the product, it is a two-way publicity model of coarse coarson, and the positive and negative impacts are also double-rock cavity frank.

4: The negative blind impact may be that with the change of consumer group's consumption habits and cultural identity, the integration effect of the product will be more obvious. Give the company enough time to respond to change strategies.