The corporate honor of Jinke Group, the relevant dynamics of Jinke Group

Jinke's high-level change of blood or ushered in a major adjustment of the strategic layout.

Recently, Jinke Co., Ltd. issued an announcement saying that Huang Hongyun, chairman of the board of directors and president, resigned from the post of president and still served as the chairman of the board of directors of Jinke Co., Ltd. At the same time, Yu Linqiang, the former executive president of Jinke, was adjusted to the chairman and general manager of Jinke Chongqing Area Company. Regarding the resignation of the president and the executive president, Xia Shaofei, head of the brand department of Jinke Real Estate, said that Huang Hongyun will focus on the overall development of the company after stepping down as president, which is good.

However, some industry insiders said that Jinke's high-level change of blood may mean that the company will usher in a "big change", and it is not excluded that the company will have new adjustments in its strategic layout.

Jinke, which spent 8.8 billion yuan on land hoarding last year, has been accelerating its expansion and "heavy military layout" in third- and fourth-tier cities. This not only makes Jinke bear the risk of digesting the state of the treasury and deposits, but also bears the pressure of capital refinancing. For an A-share listed real estate company with narrow financing channels, this move is full of dangers.

Top 10 Chinese Real Estate Brands (*** Development Research Center).

The Most Influential Real Estate Enterprise of Boao Real Estate Forum (Boao Real Estate Forum), China Well-known Trademark (State Administration for Industry and Commerce).

China's residential products are the first in the country (*** Development Research Center), China's property and residential service quality is the first in the country (*** Development Research Center), China's real estate stability enterprise is the third in the country (China's real estate TOP10 research group), China's top 500 power brands that influence the world (World Brand Organization, US-China Economic and Trade Investment General Chamber of Commerce), China Real Estate Integrity Enterprise (China Real Estate Association).

China Charity Outstanding Contribution Enterprise Award (Ministry of Civil Affairs, China).

It has been awarded the patents of "Original Chinese Bungalow", "Sky Courtyard", "X+1 Mezzanine Residence" and "Villa-level Bungalow" of China's Top 100 Real Estate Enterprises (China Real Estate TOP10 Research Group) for eight consecutive years (State Intellectual Property Office).

For three consecutive years, it has entered the top 10 of China's real estate G30 annual evaluation list (new ** of Viewpoint Real Estate<>).

Founded in May 1998, Jinke Group (Chongqing) is a large-scale enterprise group with real estate development as its main business and hotels, modern agriculture, infrastructure and property management as its auxiliary businesses, with national first-class real estate development qualifications, total assets of about 10 billion yuan, and about 5,000 fixed employees.