How to write a business plan for a distributor

The general business plan is divided into several parts:

1.The company's status and development process is also known as SOWT analysis.

2.Objective: How many distribution channels to develop.

3.Strategy How to accomplish the goal, how to do it tactically.

4.Budget: Human or financial resources.

5.Show the prospect and give the company or yourself some words of encouragement.

A business plan is a written summary of the business that the entrepreneur plans to create. It is used to describe the internal and external environmental conditions and characteristics of the elements related to the proposed enterprise, and provides an indicator map for the development of the business and a standard for measuring the progress of the business. Usually the entrepreneurial plan is a combination of functional plans such as marketing, finance, production, human resources, etc.

Marketing plan writing.

1.Executive summary and essentials.

Trademarks, pricing, important means, target market, etc.

2.The current state of marketing.

1) Market conditions: the current product market scale, advertising market, profit margins, etc.

2) Product condition: the varieties on the market at present ** packaging and so on.

3) Competitive situation: the main competitors and basic situation in the current market.

4) Distribution status: sales channels, etc.

5) Macro environmental conditions: consumer groups and demand conditions.

Problem analysis. Advantages: Advantages in sales, economy, technology, management, policy, etc.

Disadvantages: Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation).

Probability: Market probability and certainty.

Threat: The biggest threat and risk factor in market competition.

To sum up: how to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.

4.Target. Financial Goals:

The company's sales revenue in the next 3 or 5 years** (in case of successful financing):

Unit: 10,000 yuan).

Year 1st year.

Year 2, Year 3.

Year 4, year 5.

Sales revenue. Market share.

Marketing objective: what is the gross profit margin of the cost of sales.

5.Marketing strategy.

Target Market:-

Positioning: - Product Line: -

Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc.

Distribution: Distribution channels (including ** channels, etc.).

Sales force: formation and incentive mechanism, etc.

Service: After-sales customer service.

Advertising: Promotional advertising format.

**:**Manner.

R&D: Product Improvement and New Product Development Initiatives.

Market research: the main market research methods and measures.

6.Course of action.

Marketing campaign (timing) scheduling.

7.Projected income statement and other important financial planning statements: -

Which Sino-foreign cooperation projects need to write a marketing plan?

For industries with strong market competition (such as production and sales projects of ordinary consumer goods), in addition to business plans, international investors generally want to see the marketing and distribution plans provided by the project party.

Oh, the first floor is said to come, the source of this thing is related to business information, generally no one will post du, it is recommended that you go to Zhengzhou Jingluo dao Zhicheng Enterprise Management Consulting that look at it, they are professional business plans, I hope it will help you, and paste a business plan template, I hope it will help you.

1.Product Background.

2.Basic overview of the product.

Overview of Cordyceps. Northern Cordyceps.

Artificially cultivated components of Cordyceps sinensis.

3.Product competitive advantage.

Pharmacodynamic ingredients. Factory production.

Low cost and stable supply.

Own intellectual property protection.

4.Background of the investment environment.

The policy of large-scale development of the western region.

Overview of Yunnan, China.

An overview of Yunnan's investment environment.

5.Investment and construction plan.

The basic stakes make up the basket.

The composition of the Board of Directors and Supervisors.

Management team. The scale and budget of the factory.

Sales Channels. 6.Revenue estimates.

Business objectives. Operating income.

Financial estimates. 7 Conclusion.

There is a commercial interest in this demand.

It is advisable to consult a reliable person.

1. Cover introduction.

The design of the cover should be aesthetic and artistic, and a good cover will make the reader have an initial good impression and form a good first impression.

2. Summary of the plan.

It is the essence of a condensed business plan.

3. Company introduction.

The purpose of this section is not to describe the overall plan or provide another outline, but rather to introduce your company, so the focus is on your company philosophy and how to develop your company's strategic goals.

4. Industry analysis.

In the industry analysis, it is necessary to correctly evaluate the basic characteristics of the selected industry, the competitive situation, and the future development trend.

5. Product introduction.

The product description should include the following contents: the concept, performance and characteristics of the product; Main product introduction; the market competitiveness of the product; the research and development process of the product; planning and cost analysis for the development of new products; The market prospect of the product**; brand and patent of the product, etc.

6. Organizational structure.

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. Every step of the way counts.

7. Market**.

8. Marketing strategy.

Misconception of the market is one of the most important reasons for business failure.

9. Manufacturing plan.

10. Financial planning.

The focus is on the preparation of cash flow statements, balance sheets, and income statements.

11. Risk management.

If your estimate is not that accurate, you should estimate exactly how large your margin of error is. If possible, set the best and worst for your critical parameters.

The business plan consists of six main parts.

Part 1: What—Explain what you are going to do.

Part 2: Why Now—Industry Background, Market StatusPart 3: How—How to Do It, and Current Situation.

Part 4: Who – Your Team.

Part 5 (:Why You—Advantages.

Part 6: How Much – Finance** and Financing Plans.

Basic introduction of the project.

Describe the positioning of the project and describe who we are in as concise a sentence as possible.

Industry analysis. Describe the scale and growth rate of the industry in which the project is located, and explain the pain points of the industry, which are not only to list the problems, but also to show how we solve the problems and point out our entry points in the industry.

Competitive landscape. Find out the competitors of the project, here we should have an accurate positioning of the competitors, have a deep understanding of the competitors, briefly point out their advantages and disadvantages, and list the advantages of our own projects. Make your project clearer by contrasting.

Product Introduction. Introduce the product form and core functions.

Profit model. Mainly show your core business model and profit model, preferably with logic or mind map.

Operational Data. It mainly lists some project operation data, such as e-commerce projects, mainly listing transaction volume, number of users, repurchase rate, etc.

Development Plans. The goals for the next year are listed, and it is a good idea to also write some plans for how to achieve them.

Meet the team. Introduce the most important members of the team and write down their experiences.

Financing plan. Specify the funds required and the approximate purpose of the funds.

The main content of the business plan includes the following aspects:

First, the choice of entrepreneurial goals.

Second, the market analysis of the store (there is a market to buy and sell).

3. The investment budget of the project (how much money is ready to be invested).

Fourth, investment analysis (how to use the investment money, what to add), how long can the investment be recovered, the benefit analysis of the investment, the risk risk.

5. Project Implementation Plan Steps (How to Achieve Your Entrepreneurial Goals) A business plan is a comprehensive business plan, the main purpose of which is to submit to investors in order to make judgments on enterprises or projects, so that enterprises can obtain financing.

The business plan is used to describe the internal and external environmental conditions and characteristics related to the proposed business, and to provide an indicator for the development of the business and a standard for measuring the progress of the business. Usually, a business plan is a combination of functional plans such as marketing, finance, production, human resources, etc.