How to reduce the cost of bidding outsourcing

1. Reasonably adjust the delivery cycle;

2. Adjust the cost control of different time periods;

4. Adjust the delivery form.

1. Distinguish between popular and unpopular periods.

If the indicators of AOHUI Network's KPIs are mainly as follows: 1. Impressions; 2. UV visits; 3. The number of registrations, then you don't care what time it is, because as long as there is a conversion rate and a relatively high return on investment, you can do it. Then, from this point of view, the evening is the most valuable ** time, and then it is a small part of the morning and afternoon of the day, and the night time is the "garbage time".

2. Be mindful of your budget.

If the budget cannot be taken offline in advance, then the promotion effect in the middle of the next day is likely to be presented between 8-9 a.m., and at this time in the evening, if the ad is set up in the later stage, there will be no effect. So, you have to leave enough for your budget in the later operation.

4. Use short words as much as possible.

I don't know the products I promote, and I can't cooperate effectively with other departments of the company. Communication is not timely, and various reasons are superimposed, resulting in a low conversion rate of outsourcing.

The analysis of the market environment includes the analysis of demand, any company, must give priority to consider whether their company's products can be accepted by customers, that is to say, whether customers have such needs, and to know how big the demand is, because only when the demand is large, a company's products can be sold, so that the company itself can be profitable.

The essence of an environmental opportunity is that there is an "unmet need" in the market. It may be either in the macro environment or in the micro environment. With the continuous change of consumer demand and the shortening of product life cycle, the old products are constantly being eliminated and new products are required to be developed to meet the needs of consumers, so that many new opportunities have emerged in the market on the Aohui network.

Environmental opportunities are not equal for different firms, and the same environmental opportunity can be beneficial for some and dangerous for others. Whether an environmental opportunity can become an opportunity for the enterprise depends on whether the environmental opportunity is consistent with the enterprise's goals, resources and tasks, and whether the enterprise can use the environmental opportunity to bring greater benefits than its competitors.

1.Analyze the product and adapt it to the target market.

Products are the foundation of enterprise marketing. However, product power is ignored by many enterprises, enterprises in the development of products, the basic work must be done solidly, and the analysis of products, should first focus on the adaptability to the local market. Once it is found that the poor sales performance of network products is caused by insufficient product adaptability, Aohui Network will adjust its sales strategy and reset the marketing area of the product.

2.Analysis** to boost consumer demand.

The first product has always been the focus in marketing. In the market reality where "first-class wars" have become popular, any kind of first-class change on the network should be caused by a reason.

3.Analyze channels to improve operational efficiency.

Channels are the bridge between products and consumers. Once a company makes some strategic adjustments, the market response is slower, and once the business turns around, the company's local market behavior may be lost.

Through the analysis of the above three points, I believe that we basically have some clues, the general promotion time of enterprises is from 8 o'clock in the morning to 5 o'clock in the afternoon, which is also basically corresponding to the working hours of enterprises. We can make full use of this time difference to make the effect of promotion more obvious and preferential, so that enterprises can save money, and there will be no time gap in promotion, which greatly saves the promotion cost of enterprises.