What aspects should be taken into account in how to do market research

Products, money, people, markets. The content can be done around these four points.

Product – What project do you want to do at the training center? How many people are willing to pay for this project, what content are competitors doing, and which projects are not being done.

Money – How much money do you need to invest? Consumer receptivity? What is the market** for competitive and similar products? What makes a pricing model attractive? How to make consumers generate follow-up purchasing power and communication (**).

People - consumer structure, whether the project is based on children's parents or grandparents, how to publicize and publicize the form. The cost of employment of the project, etc.

Market – your local economy, spending habits, competition, etc.

Summarize what you want by setting the content, (site selection, project, pricing, positioning, cost, capital, manpower, items, process, standards, etc.).

A large number of professional research companies, depending on the budget choice, you get what you pay for, the key is to be optimistic about the quality of execution, otherwise the report may not reflect the market situation.

First of all, you have to make a list of the problems that you need to do market research to solve.

Then consider how to solve these problems. What problems must be solved and which are not necessary.

When considering whether the cost is proportional to the problem you have to solve. It's worth doing, it's not worth doing.

After that, make a plan and make a questionnaire based on these questions.

Ask a few people if the survey is feasible and whether the feedback in the questionnaire solves your preset problems.

OK Start the study. Quality control is key.

First, the goal, what to do.

Second, scope.

Third, time.

Fourth, cost.

Fifth, sampling methods.

Market research consists of a series of steps that collect and analyze market data. Decisions made at one step may affect other subsequent steps, and any modification made to one step often means that other steps may also need to be modified. The steps of market research are generally carried out according to the following procedures:

identify problems and assumptions; Determine the required information; determine the manner in which the data is collected; sampling design; data collection; Data analysis; Investigative report. 1 Identifying Problems and AssumptionsSince the main purpose of market research is to collect and analyze data to help companies make better decisions and reduce decision-making errors, the first step of the survey requires decision-makers and investigators to carefully determine and agree on the objectives of the research. 2 Once the required information has been identified, the next step should be to decide what information to collect, which should naturally be related to the objectives of the survey.

For example: what is the consumer's attitude towards the company's products and its brand, what is the consumer's perception of the company's brand products, how is the company's TV advertising and the advertising of competing brands, how is the evaluation in the minds of consumers, and whether there is a difference in the attitude of different social classes towards the company's brand and competing brands3 Determining the method of data collection requires the development of the most effective way to collect the required information, which needs to determine: data**, survey methodology, survey tools, sampling plan and contact method.

4 Sampling design: At the survey design stage, the target of the sample should be decided, which raises the question of sampling design. First, whether it is probability sampling or non-probability sampling, depending on the degree of accuracy required by the survey.

The estimation accuracy of probability sampling is high, and the sampling error can be estimated, so in terms of statistical efficiency, probability sampling is naturally better. However, from an economic point of view, the design of non-probability sampling is simple, which can save time and money. Second:

One issue that had to be decided was the size of the sample, which in turn needed to take into account statistical and economic efficiency issues. 5 Data CollectionData collection must be done by the investigator, and the quality of the investigator will affect the correctness of the survey results. Surveyors are preferably university students in marketing, psychology or sociology, as they are trained in survey techniques and theories to reduce survey error.

6 After data analysis is collected, all answers should be checked, and incomplete answers should be considered for exclusion or re-questioning of the respondent in order to fill in the gaps. 7 Survey ReportThe final step in market research is to prepare a written report. In general, written investigation reports can be divided into two categories:

Specialized reports; Popular report.

(1) Survey of market environment:

The market environment survey mainly includes economic environment, political environment, social and cultural environment, scientific environment and physical geographical environment. The specific content of the survey can be the purchasing power level of the market, the economic structure, the country's guidelines, policies and laws and regulations, customs, scientific development trends, climate and other factors that affect marketing.

2) Market demand survey:

Market demand surveys mainly include consumer demand surveys, consumer income surveys, consumption structure surveys, and consumer behavior surveys, including why consumers buy, what they buy, the quantity they buy, the frequency of purchases, the time they buy, the way they buy, the habits they buy, their preferences and their post-purchase evaluations.

3) Market Supply Survey:

The market supply survey mainly includes the investigation of product production capacity and the investigation of product entities. Specifically, the quantity, quality, function, model, brand, etc. of the products that can be provided by a certain product market, and the situation of the production enterprise.

Market demand survey,An important part of this is the survey of market demand trends.

Customer surveys. These customers can be your existing customers or your potential customers. The survey includes two aspects, one is the customer demand survey, and the other is the customer classification survey, focusing on understanding the number, characteristics and distribution of customers, clarifying your target customers, and grasping their detailed information.

Consumer demand.

3. Competitor survey. Understand the situation of competitors, including the number and scale of competitors, distribution and composition, the advantages and disadvantages of competitors and marketing strategies, so that you have a clear idea, and take some competitive strategies in a targeted manner, so that no one I have, no one has me, and I am better, that is, we strive to always be slightly higher than our competitors.

4. Market sales strategy survey. Focus on the investigation to understand the current market to operate a certain product or carry out a certain service project of the best means, marketing strategies, and sales methods.