Selling 7 7 billion, sales surged by 1272, how can the sales of juice tea exceed Xiang Piaopiao?

Because it is now widely publicized, the popularity has also been driven.

Because now there are more and more bubble tea shops, there are few people selling fragrant fragrance, and now fruit juice tea is more popular.

According to the income composition of Xiangpiaopiao, it can be divided into two major sectors: brewing and ready-to-drink. The brewing category is divided into classic series and mixed series, and the ready-to-drink category is divided into liquid milk tea and juice tea.

Among them, the revenue of classic series, boutique series, liquid milk tea and fruit juice tea was 100 million yuan, 100 million yuan, 99 million yuan and 100 million yuan respectively, an increase year-on-year respectively69% and. It is not difficult to see that fruit juice tea has become the biggest driving force for Xiangpiaopiao's income growth.

Industry insiders believe that juice tea has just caught up with the trend.

Different from the declining trend of traditional milk tea, the new tea drinks represented by Xi tea, Nai Xue tea and Chayan Yuese have quickly become popular darlings. Since 2018, there have been nearly 20 financing cases for new tea beverages, starting from hundreds of millions of dollars. Among them, Xi Tea received 100 million yuan in financing from IDG and Today Capital, and 400 million yuan in Series B financing from Dragon Ball Capital and Black Ant Capital, and its valuation soared to 9 billion yuan.

Nayuki's tea is not far behind. It received hundreds of millions of yuan in its first round of financing from Tiantu Capital, with an estimated value of 6 billion yuan.

In the context of the overall market environment, the revenue of Xiangpiaopiao juice tea has soared. In the third quarter, fourth quarter, first quarter, second quarter and third quarter of 2018, Meike Juice Tea made a profit of 56 million yuan, 100 million yuan, 100 million yuan, 100 million yuan and 100 million yuan respectively.

In fact, this is not the first time that Xiang Piaopiao has stepped on the stroke

However, after the rise of new tea drinks, the traditional milk tea market has been squeezed. According to the financial results of the third quarter of 2019, the year-on-year growth rate of brewing products based on traditional milk tea was ., respectively81% and.

The data reflects that the traditional milk tea market is gradually falling out of favor.

Seeing this trend, Xiangpiaopiao no longer adheres to the traditional milk tea field. In July 2018, Xiangpiaopiao launched MECO Juice Tea in a high-profile manner, selling the content and taste of juice and promoting the slogan "Real Tea, Real Juice".

Fruit juice tea is suitable for spring and summer drinking, which largely makes up for the seasonal problems of the traditional fragrant milk tea industry。Xiang Piao Piao also has high expectations for Juice Tea and tries to build another Xiang Piao Piao with meco Juice Tea. However, it's worth noting that after the summer sales season, juice teas have had to face the same seasonal damage.

Because it focuses on more nutritious ingredients. And you won't get fat.

This should be because Xiang Piaopiao is more troublesome, so it will be overtaken.

I think this is mainly because most people now feel that milk tea is very unhealthy, and milk tea powder will contain a lot of harmful elements

So for a lot of people, they are more inclined to drink ordinary fruit tea.

The essence of the popularity of fruit tea lies in the fact that the strong cultural heritage behind fruit tea is irreplaceable, in the new era of young people prefer the aspect, so that tea exudes a young, fashionable new atmosphere, fruit is originally a popular element at the moment, through this popular element to make young people fall in love with fruit tea is naturally not a difficult thing.

And on the other hand, many people like healthier things, and these healthy fruits are often one of the key points of everyone's choiceWhen choosing a drink, many people often choose fruit tea because fruit tea is really a very healthy drink, there will be no additives, and the sweetness is just right.

Like the current fire of Heytea is one of the beneficiaries, Heytea mostly uses pure natural fruits as raw materials, and then soaks them with pure natural tea leavesI think this kind of tea is very healthy and high-end, and while being sought after by consumers, it can also have a very large profit margin, which is simply the best of both worlds. The speed of today's milk tea industry is too fast, if you can't innovate and constantly introduce new things, it will be difficult to drag down the demand psychology of consumers.

To sum up, it is reasonable that fruit tea is so popular now, and many people around us don't know why fruit tea can be popular all over the country, and I believe that they will naturally know it when they start to maintain their health in the future.

Maybe the best selling thing in the past few years was milk tea, but now the milk tea industry is too competitive and stressful, and it may be that fruit juice tea really tastes good.

I believe that every place has its own unique place, and it is impossible to make a name for yourself.

Now the public demand has changed, the fragrant milk tea is not as good as the milk tea outside, but his juice tea caters to people's needs.

Now not only is the fragrant juice tea selling well, but the milk tea shop is basically selling fruit juice tea.

In fact, this is also a problem of mass consumption tendency, more and more people like to drink juice tea, so its sales are higher.

This should only be a problem of the public, not everyone likes to drink milk tea, however, fruit juice tea is almost more widely accepted.

Juice tea is a new development in recent years. People pay more and more attention to health preservation, and feel that milk tea is too high in sugar. Compared with milk tea, fruit juice tea has a lower sugar content and a fresher taste.