If you want to run a good store, read which books will help you run a business

There are several forms of opening a profitable bookstore, first of all, you have to find a good positioning, and the importance of positioning determines whether you can have a good start and continue to develop in the right direction. With positioning, formulate strategies and tactics, and push forward step by step. The specific directions are as follows.

1. It is very profitable to sell teaching aids, stationery and other products next to the school. The school is extensive, and selling teaching aids is the most suitable. However, if the teaching assistant wants to fill the cargo space, it must be at least 1,000 square meters and invest a lot of money in the early stage.

2. Do activities, carry out cooperative activities in the form of reading, such as parent-child, family education, celebrity lectures, new book signings, or co-organize and undertake some projects with others. If you want to make money, activities are essential, and the more the better.

3. Trembling pan-operation, not only selling books but also a variety of operations, there are more models, and there is more room for realization, such as selling drinks, coffee, snacks, desserts, etc., as well as cultural and creative products, peripheral products, these are relatively profitable products, from which some explosive models have been created, and they can continue to operate.

4. Find shareholders, take risks with others, the risk is small, even if you lose the rock limbs, you can't accompany much, and operate together, which is both the boss and the employee, and also saves the employee's money.

If you have other conditions, you can apply for a series of subsidies, or get some bids, of course, no matter what, you have to insist on diligence and hard work, if it is just for the feelings is not good, the book has a ceiling, the pricing is fixed, the profit is so pointed, coupled with the impact of the network, it is really not good to do without changing.

1. Books

Books should be organized so that they are easy to manage and easy for customers to find. How books are categorized and placed is also important, and if a customer has to put a lot of effort into finding the books they want to read, the rental rate of books will naturally drop.

Whether there is a differentiated place for the placement of new books and old books, whether there is a differentiated place for the placement of restricted books and periodicals, whether there is a differentiated place for the placement of finished and unfinished ramblings, and whether there is a differentiated place for popular best-selling books.

Second, in terms of book entry

Because reading comic books is addictive, and comic characters are constantly innovating, there are currently more than 5,000 types of comic book publications, and there are not a few romances, and the comic book rental industry is a way to buy out books. Store owners need to use computer data to analyze customer needs, and carefully observe and understand customers at any time, so as to bring greater value to the books they buy.

3. Attention should be paid to store equipment

Whether the borrowing regulations are reasonable and marketable**, whether the borrowing instructions and regulations are simple and easy to understand, and whether they are placed in such a conspicuous place that unnecessary disputes with customers can be avoided. Attention should be paid to whether the overall lighting equipment is bright and comfortable enough, and whether the reading seat will be affected by the borrowing of books. Distractions, whether the reading space is comfortable enough, whether the store design is enough to attract the attention of passers-by, whether the air circulation and air conditioning are good, will make customers stay in the store for a longer time.

4. Attention should be paid to the borrowing of books

Whether the books have been borrowed for too long and the books that are not repaid, what is the ratio of various books and business items to the monthly operating income, what is the growth rate of various books, and whether the books are lost or damaged, if any, they must be replaced immediately.

5. Precautions for hospitality

Take the initiative to be noisy and smile at the guests, give the guests a cordial impression, reduce the anxiety of the customers entering the new environment, try to have a common topic with the customer to win the loyalty of the customer, if the customer can make an appointment for the book can be given on time, do not joke with your own credit, try not to argue with the customer, and be careful of small losses.

6. Customers should pay attention to the situation of coming to the store

It is necessary to keep the mobile flow of customers as a reference for the placement of books, whether old customers continue to come and go, if there is no reason, whether we are unable to provide their needs, whether new customers continue to come in, if there is no reason, whether we have no publicity or other reasons, what is the ratio of old customers to new customers in the store, how is the growth situation, and whether the customer's impression of the store is different from your estimate.

1. Plan the main business direction of the bookstore, and consider the direction of operation before opening the store, that is, whether the bookstore is mainly comprehensive or mainly focusing on one or several categories, whether it is mainly based on newly published bestsellers, or mainly based on ** books, etc., all need to be considered.

2. Choose the right store location, choose according to the main direction, the direction is based on literature and art, life, you can choose the address in the square, residential buildings, etc., the direction is based on computers, law, then choose in the school cultural palace, etc., consider the surrounding natural environment, traffic conditions, etc.

3. Reasonable pricing and reasonable prices for books can attract customers, increase the sales volume of books, the average consumption level of customers, etc., avoid the situation of being too high or too low, and formulate different levels of products in order to meet customers with different living standards.

4. Reasonably place books, classify them, and place them according to social sciences, literature and art, children's books, etc.; Or according to the ** placement of the book, according to the three-yuan area, five-yuan area and other partitions, to facilitate the customer's search.

1. A start-up capital. Whether it is opening a bookstore or opening other types of stores, it is inseparable from financial support. If you want to open a bookstore, you still need to prepare a start-up capital first, which can meet some of the costs of opening a bookstore.

2. The operation mode of the bookstore should be designed in advance. Opening a bookstore, like stores in other fields, should have its own mode of operation, such as how to operate, target customer groups, how to make money, etc., which need to be conceived in advance.

3. Good name, suitable place. To open a bookstore, you should have a good name, which will attract friends in need, and a good bookstore name can also play a role in publicity and promotion. And the right place is the sustenance of the bookstore, a place where customers can be provided with products.

4. Carry out industrial and commercial registration and obtain legal qualifications. To open a bookstore, you also need to go through industrial and commercial registration, obtain legal business qualifications, and then carry out work according to the business scope required by law. This is the most basic.

5. Attracting talents and forming a team, especially the promotion and marketing team, is related to the future development of the bookstore.

6. Determine your target customer group, and then introduce suitable book cave stools according to the characteristics of the target customer group. Bookstores also need to have their own positioning, understand the specific analysis of specific problems, and make plans according to customer needs.

7. Do a good job of mentality adjustment, and continue to build confidence in yourself, so that you can find a reason to persevere, after all, entrepreneurship needs to face a lot of problems and difficulties, and it needs to be dealt with and solved rationally, and you must maintain a positive and optimistic attitude.