What is the future of caf development in China?

At the beginning of 2020, the pandemic was in full swing. In 2020, the coronavirus caused incalculable damage to the global economy and the health sector, affecting all walks of life. Of course, the global coffee market has not been spared.

According to data from the International Coffee Organization (ICO), global coffee exports in 2019 20 were higher than the previous year, from 127.36 million bags in 2018-19** to 2019-20. In the era of the pandemic, coffee exports in 2020 21 began to pick up, rising to 128.93 million bags.

Note: The weight of one bag is 60kg; The time node is from October 1 to September 30 of the following year; The same applies hereinafter.

At the breed level: the consumption of Arabica varieties has increased steadily

From a variety point of view, the export volume of Colombian Arabica rose from 13.9 million bags in 2019 20 to 14.14 million bags in 2020 21; Arabica exports from other origins rose from 25.05 million bags in 2019 20 to 25.78 million bags in 2020 21; Arabica exports from Brazil rose to 41.96 million bags in 202021 from 39.71 million bags in 2019-20. Exports of Robusta (Zhongguo Coffee) declined, from 48.7 million bags in 2019-20 to 47.04 million bags in 2020-21. Combined, in the era of the pandemic, the global demand for Arabica varieties has shown a steady upward trend, while the consumption of Robusta (Coffea sinensis) has declined.

Note: The left is 2019 20 and the right is 2020 21.

At the national level: Brazil is the world's largest exporter of coffee

At the national level, among the member countries of the National Coffee Organization, Brazil, Viet Nam, Colombia, Indonesia and Uganda are the leaders; Among them, Brazil, as the largest exporter of the coffee industry, exported 41.01 million bags of coffee in 2019-20, which then rose to 43.04 million bags in 2020-21; The proportion also increased from 2019 20 to 2020 21. followed by Vietnam, which exported 26.54 million bags of coffee in 2019-20, followed by 24.56 million bags in 2020-21; The proportion has also shrunk from 2019 20 to 2020 21.

Note: The left is 2019 20 and the right is 2020 21.

In terms of non-member countries, Guatemala leads the way; Although it is not as good as the top member states, it still ranks 7th in the world; It exported 10,000 bags of coffee in 2019-20, which then rose to 10,000 bags in 2020-21; The share of total exports of non-member countries also increased from 2019-20 to 2020-21.

Note: The left is 2019 20 and the right is 2020 21.

The above data refers to the Prospective Industry Research InstituteAnalysis Report on Market Demand and Investment Planning of China's Coffee Industry

The coffee consumption market has developed broadly and has become a major trend in urban consumption. The consumer base of the coffee market is diverse, many people accept and like it, and the coffee market has profound cultural knowledge, reflecting the level and taste. The coffee market continues to expand, and the employment prospects are selective.

In order to plan for the next three years of a coffee shop, we need to consider the following aspects:

1.Market Analysis: Understand the competitive landscape of the current market, analyze the needs and preferences of target customers, and consider pricing strategies, etc.

2.Product Optimization: Based on the results of market analysis, we continuously optimize the product variety, quality, and taste of coffee shops to attract and retain customers.

3.Brand promotion: Develop a brand promotion plan to actively expand the popularity and reputation of the coffee shop and increase customer awareness of the brand.

4.Improve service experience: Continuously improve service quality and customer satisfaction from the interaction with customers.

5.Create a unique atmosphere: Increase customer traffic and in-store experience by improving the in-store environment.

Based on the above points, the following are the suggestions for the three-year development of the hidden mask plan:

Year 1: Conduct market research to understand the needs of your target customers and the competition in your coffee shop.

Optimize the product range and introduce new specialty drinks and pastries.

Develop a promotion plan to expand brand awareness.

Improve the service experience and improve the quality of service.

Year 2: Optimize the taste of the product according to the market feedback.

Develop new sales strategies for brand reputation and customer satisfaction.

Build customer loyalty programs that encourage repeat customers and promote long-term spending habits.

Leverage data analytics and marketing technology to further enhance your coffee shop's branding and customer retention.

In terms of quality, service, brand, target market, etc., we will continue to improve and realize the sustainable development of coffee shops.

Of course, this is only a general plan, and the specific situation needs to be analyzed and adjusted according to the specific situation.

There are two different concepts of the rate of development in coffee roasting: one is whether the coffee is roasted enough for extraction; The second is whether the coffee is roasted evenly enough.

In other words, coffee beans.

How much difference there is between the degree of roast inside and the degree of roast outside. "Underdeveloped" means that the roasting of coffee falls short on both fronts.

A common way to measure whether a coffee roast is fully developed is to measure whether the extraction rate in the cupping bowl has reached a suitable percentage, and if the coffee extraction rate reaches a reasonable percentage, which may fluctuate between 20-24% depending on the grinder and coffee variety, then the bean is considered fully developed.

In underdeveloped coffee cooked beans, the ** part of the beans may not be extracted at the same level, thus reducing the extraction rate of the whole cup of coffee.

Manifestations of insufficient coffee development rate

Coffee beans that are not well developed are generally roasted too shallowly, with grass, vegetable, and toasty flavors, that is, the beans are hurriedly baked before the good flavor appears.

This usually happens when the temperature drops down suddenly after the first burst, or when it is baked at a low temperature for a long time after the first burst. Judging from the shape of the beans, the underdeveloped coffee beans will have black wrinkles in the midline, and there will be a tingling sensation on the tip of the tongue and 2 sides after drinking (chlorogenic acid.

insufficient degradation).

Solution: Observe with your eyes - like washed coffee beans, the midline should be sufficient, and the silver skin should be relatively clean, and the color should be uniform, which is a very good way to judge. Smell with your nose – The smell in the roast of undeveloped coffee beans will have a grassy flavor rather than an aroma.

Finally, it is necessary to avoid a sharp drop in temperature after a burst or deliberately stretch too long to bake.

Summary. The status quo of the development of cafes abroad.

According to the current development status of Lugao, in fact, a basic sales volume of coffee shops is really not laughing wrong, and now I find that the current situation of opening a coffee shop in one fell swoop is still very good, to deal with it, generally speaking, many people do coffee shops are relatively safe, and then now sit in the coffee shop, if there is a unique business ability, there are unique products, then basically the business situation will be good.

Chinese consumers, especially in first- and second-tier cities, have developed the habit of drinking coffee.

Chinese consumers drink coffee for a variety of purposes, with an increasing demand for functionality and an increasing emphasis on the quality of coffee itself.

There are many cafes in China, but they are still dominated by independent cafes, and the quality and chain rate of cafes are expected to increase.

The emerging chain of freshly ground coffee brands has been obtained through differentiated positioning.

First- and second-tier consumers are sought after to seize the market share of large chain brands.

In the early stage of brand development, it was overly dependent on subsidies, and as a brand in the "fast coffee" scenario, the sustainability of its business model would be challenged if the coffee product itself was not recognized by the target consumers.

The small store model that combines taste, ** and convenience is expected to quickly penetrate the "fast coffee" scene market, while boutique brands that are deeply engaged in products and experiences are still expected to occupy a place in the "slow coffee" scene.

Major companies in the coffee industry:At present, the main companies in China's coffee industry include Luckin Coffee, Xishe Coffee, Inhe Industry, Yongpu Culture, and Santunban Coffee.

Per capita coffee consumption in various countries, distribution of cafes in China, layout of second-, third- and fourth-tier cities of Chinese coffee brands, and distribution of lucky coffee stores.

The coffee market in first- and second-tier cities has developed relatively maturely

In recent years, coffee culture has prevailed in China, and coffee has become a fashion and is warmly sought after by young people. Due to the fast pace of life, consumers have come to consider coffee as an "everyday drink". According to the survey data released by Deloitte in April 2021, consumers in China's first-tier and second-tier cities have gradually developed the habit of drinking coffee, especially in the first-tier cities, where the per capita consumption of consumers who have developed the habit of drinking coffee has reached 326 cups per year.

Consumers who have developed the habit of drinking coffee

In addition, at present, most coffee stores are concentrated.

In first- and second-tier cities, the market is gradually becoming saturated, and the competition is slowly entering a white-hot stage. According to Deloitte data, currently.

Cafes in first- and second-tier cities account for 75%, while cafes in third- and below-tier cities account for only a quarter.

The coffee market will sink to third- and fourth-tier cities

With the development of China's economy, the consumption level of third- and fourth-tier cities is also constantly improving, and the number of cafes in third- and fourth-tier cities is gradually increasing, and the coffee market will gradually shift to third- and fourth-tier cities in the future. With the awakening of coffee consumption consciousness among young people in small towns, the coffee consumption market in third- and fourth-tier cities needs to be tapped.

In addition to coffee brands such as Starbucks and Luckin, there are also new tea brands such as Michelle Bingcheng. Founded in 2017, Lucky Coffee's products are positioned as affordable coffee, and the number of stores has exceeded 500, with a wide range of layouts in third- and fourth-tier cities, and it has eaten the cake of the coffee sinking market. According to the data, the number of stores in third-tier cities and below accounts for more than 75%.

The above data refers to the Prospective Industry Research InstituteAnalysis Report on Market Demand and Investment Planning of China's Coffee Industry

Summary. Dear, I'm very glad for your question, what is the future prospect of coffee, to help you inquire: China's coffee market has broad prospects, and the scale of coffee consumption is expanding year by year.

What is the future of coffee.

Dear, I'm very glad for your question, what is the future prospect of coffee, to help you inquire: China's coffee market has broad prospects, and the scale of coffee consumption is expanding year by year.

Among them, the business characteristics of on-site production and sales of freshly made coffee have grown brightly. In 2021, the market size of China's ready-made coffee industry reached 100 million yuan, an increase from 2020, and the market size is expected to reach 100 million yuan in 2023. The gradual rise of the market scale is inseparable from the expansion of consumer groups.

According to data from Tmall and Ele.me, China's online coffee consumption group in 2021 has doubled that of 2019. From the perspective of the population, women support the coffee consumption market: the proportion of female consumption continues to rise to 65%, and working women in the age group of 25 to 40 are the main consumer of coffee.