What is Class II e commerce? Why? How?

The second type of e-commerce is mainly based on cash on delivery, and the signature is the most critical part of it, which affects the receipt of the following aspects, one is packaging, one is product quality, and the other is logistics. For the advertising operation of the second type of e-commerce, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

The factors that affect the receipt of logistics are **, the service attitude of the express company, and the speed of payment collection, etc., which have become the reasons why our merchants need to consider when choosing express delivery.

First, logistics is related to logistics costs.

At present, the express company has SF, Jingdong, four links and one reach, because the service is different, the first is naturally different, the first express is the cost of logistics, but also part of the profit of the product, generally speaking, SF's ** is the highest, Jingdong second, and then the four links and one reach.

Before talking about cooperation with the express company, you need to understand the following aspects in advance, the cost of an order, the handling fee for signing, the handling fee for refusal, etc., generally speaking, the cost of refusal is calculated back a total of twice, that is, twice **. The cost of an order is usually discounted by the order volume, and the more the order, the more discounts you will enjoy, and the cost of logistics will be less.

Second, the service attitude affects the signing rate and rejection rate.

The service attitude of the courier brother can be divided into several aspects, one is the product itself, because some products are supported to try on, which can be disassembled and viewed, such as the clothing in the peak season now, etc., after supporting the try-on, it will be affected by the texture, size, etc., which will affect the sign-off rate.

Another aspect is that the customer who has not signed for the delivery, usually temporarily unable to contact, whether there will be a second delivery or even three delivery, is very important for the merchant, because the promotion cost has been paid, and the single logistics cost must also be given, if because the secondary delivery and other services can not keep up, it will greatly increase the rejection rate. Looking back at the situation that needs to be delivered twice, it is basically that I am not in the same place or ** cannot be contacted temporarily, shut down, etc. These can be confirmed in advance of delivery, if there are these situations in time to stop loss, there will not be too much uncontrollability in logistics later.

Third, the speed of logistics collection tests the ability of merchants to flow funds.

For small and medium-sized businesses, the flow of funds is more important, and the payment cycle of the express company's cash on delivery project is normally about a week, and some are even three days, which for most businesses only need to prepare funds to at least cope with this cycle, of course, the flow of funds must be more and less, representing the higher the controllability.

Where there is the Internet, there is e-commerce, as a representative platform of domestic e-commerce: **, Jingdong, Tmall, etc., has brought great changes to the convenience of Chinese people's lives, and has also created thousands of wealthy merchants.

To put it bluntly, it is similar to the shopping on TV before, cash on delivery, mainly for those who have the ability to buy but do not know how to pay online or do not trust the delivery method after online payment. By posting ads on major platforms to let these people see and then buy. Because it is cash on delivery, the trust level will be much higher.

The second type of e-commerce is a direct e-commerce, which can be paid on delivery and reduce the concerns of **payment. However, ** payment is also very secure, there is no need to get such a classification, such as buying things on the little red elephant, the discount has quality assurance, and it is good to buy happily.

To put it simply, the second type of e-commerce is also called direct e-commerce, which is displayed on the platform, selling products through the direct order page, and mostly using cash on delivery as the payment method. The traditional e-commerce we often talk about is also called a type of e-commerce, which includes online payment platforms such as a certain treasure, a certain east, a certain cat, etc.

Focus on the operation and delivery of second-class e-commerce advertising, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

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The second type of e-commerce is direct e-commerce, without fixed stores, products and promotion channels. The sales method is flexible and changeable, the cycle is short, and the results are fast, and the second-class e-commerce is put on the second-class e-commerce platforms such as Douyin Luban, Kuaishou Taurus, Guangdiantong Maple Leaf, and Phoenix Fengyu.

The market for the second type of e-commerce is mainly the sinking market, that is, consumers in cities below the third tier. Most of these users are middle-aged and elderly people, because they have been accustomed to offline payment for a long time, and they cannot trust and get used to the online payment and consumption methods of e-commerce for a while. The existence of the second type of e-commerce is to tap this kind of users, and the payment and simple transaction process are designed, through the placement of information flow advertisements on various platforms, attracting users to click, and filling in the address, and then signing to recover the payment.

What should be done for the second type of e-commerce.

1.Find a platform.

They all have their own information flow platforms and ports, of course, they have their own attributes, we have to choose the closest to our product attributes, the audience. How do we know if the channel we've chosen is the right one for our audience?

2.Choose a product.

The second type of e-commerce does well, most of them are mainly based on popular models, and choose to follow or distribute the good products currently launched on the platform, and after the production is stable, they will develop ** or find the extension of the popular models at the same time, in fact, this greatly reduces the trial and error investment in the early stage.

In fact, most of the products that can be exploded by second-class e-commerce are based on the user group, and the crowd is more accurate and the conversion can be higher.

How to choose the right product.

Choosing the right productSo, how should we find the product?

What is the most popular product of the second type of e-commerce recently?

According to the data of previous years, which products will sell hot in the future.

Low cost, high profit, good quality products.

Rejection, no certificate, quality certification, no safety guarantee products.

3.Creative entry and landing pages.

The landing page must be beautiful, clear, giving people a sense of tallness, highlighting the performance of the product, characteristics, and the use of people"Cash on delivery""Try on before you pay""No reason to return"and so on, and these routines must be in the most conspicuous place on the material and landing page.

4.Operational optimization.

Set some targeting conditions when the ad is served, with novel headlines, appealing headlines, etc. Have the courage to try and make mistakes, only then will you know if it is feasible or not! The cost of trial and error is as large as possible according to your own budget, and the data of each creative is counted in hours

**, clicks, spends, orders, costs.

Yes, the second-class e-commerce information is good.

The second type of e-commerce realizes the shopping method of finding people with goods. The second type of e-commerce uses platforms with high daily activity and high traffic, such as Douyin, Kuaishou, etc., to put products on them in the form of advertisements, stimulate people's desire to shop, and win people's trust in the way of cash on delivery.

If you want to do a good job in the second type of e-commerce, the most important thing in the early stage is to choose a good product, choosing a good product can not only bring stable sales, but also be more likely to become a hit. There are also many factors to refer to in the selection of products, such as the sales of such products in recent days, whether there are many stores that have put such products, whether the products are practical and so on.

Therefore, the multi-party data platform was born, which has the data of all the second types of e-commerce, and the update speed is fast, the platform is stable, and it is very recommended for everyone to use.

To put it bluntly, the second type of e-commerce is a product that is not good on the shelves on **Jingdong, if you want to do it, you mainly choose a good product, and open an account on the selected platform The second type of e-commerce account opening wjsw plus the number 8064

The second type opens an account first, and the rest is your own pre-deposited advertising fee, look for Weixin, 894 in the front, 984 in the middle, and 622 in the back

**E-commerce advertising, look for Weixin, 1158 in the front, 47 in the middle, 1290 in the back

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The second type of e-commerce is to put the product in the form of an advertising link to the high-traffic platform, and after the buyer is attracted, click on the link, go to the landing page, and click to place an order. Mainly cash on delivery.

In my opinion, both kinds of e-commerce are not easy to do, and they are a great test for your capital and energy. If there is no foundation, I recommend the second type of e-commerce. At present, there is still a certain market for the second type of e-commerce, while the first type of e-commerce is close to saturation and is more difficult to do.

It can be seen that the daily sales of the second type of e-commerce are very high. The average cycle of a commodity is roughly 7-10 days, after which it will level off.

It is precisely because of the rapid volume of second-class e-commerce that more people can join the second-class e-commerce. But such a large order volume a day has a lot of pressure on your **chain, and if you can't ship it, you will face a high fine from the platform. Moreover, it is mainly based on cash on delivery, and there is a certain payment cycle, so it is also a huge test for your capital chain.

Whatever you do, be well informed and prepared!

I'll give you a comparison chart.

Tmall and JD.com are currently the two most well-known platforms for e-commerce, right? There are a lot of people who join these two platforms. Therefore, if you don't have enough budget and preparation, it is difficult for these two platforms to do it.

There are also a lot of people in the second type of e-commerce, but at least there is still space, and the market status and prospects are good, which is relatively easy.

Focus on the operation and delivery of second-class e-commerce advertising, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

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There are many things that can be done by learning computers, but only if the technology is at home. Now is the age of the Internet, and it is certainly not difficult to find a job after graduation.

Account opening is in operation. As long as you have the advantage of supply, the probability of success is much higher. Early selection is more important. Category selection at each point in time is important.

Focus on the operation and delivery of second-class e-commerce advertising, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

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Second-class e-commerce still has to control the purchase price of products, advertising costs, and return rates, and basically make a profit. If you don't make money, there must be a problem with these links. In addition, attention should also be paid to product selection and operation.

The term "second-class e-commerce" has appeared since 15 years, and the specific definition is that it refers to merchants who rely on high-quality advertising traffic to sell single products on mobile advertising platforms such as Toutiao, Guangdiantong, and Zhihuitui, and the transaction form is mainly free shipping and cash on delivery.

The overall ** chain model is that the merchant selects the goods--- the advertising platform obtains the order--- the merchant delivers the goods--- the buyer signs for payment (refusal to sign and returns), the process is short and forms a closed loop. Now popular second-class e-commerce such as Toutiao, Tencent Guangdiantong, Zhihui Tui, Phoenix Fengyu, Sina Fuyi, Sohu Huisuan, etc.

The most important thing for novices to do second-class e-commerce is to make preliminary preparations, rather than rushing to enter the industry.

First of all, it is necessary to understand the current second-class e-commerce market.

What is the current state of the market and what direction it might go in the future.

The process of deepening the understanding of the market is also the process of exploring market opportunities.

Take the epidemic period as an example, if you have enough understanding of the e-commerce industry, then you will know that when the domestic epidemic situation is not optimistic, fresh food and Weiwan dust reputation safety goods are swimming against the current, and the supply exceeds demand. Consumer demand for such goods during this period is an opportunity.

Since the domestic epidemic situation began to improve, the demand for clothing, food, and books in the second-class e-commerce has begun to increase, while the fresh food category has begun to decrease. This is also an opportunity.

The understanding of the market and the analysis of consumers are all preliminary preparations. It is to prepare for "product selection", the most important part of doing second-class e-commerce.

It is best to be able to change the needs of consumers according to the changes in the market, society and environment. For example, the weather has been getting hot recently, and there is often rainy weather in the south. Sales of umbrellas, short sleeves and other goods increased accordingly.

People who have been at home for a long time are now gradually liberated, and the demand for summer clothing, daily necessities and other goods has also begun to increase.

**Consumer needs, grasping the target users to select products is a better way to bury the segment. In addition, you can also ** explosive products and then follow this kind of products that may sell out, and the way to order again is to follow the existing explosive products. The competitiveness of the second-class electronic brother manuscript market has grown with the continuous entry of new merchants, and now there will be a lot of merchants following as soon as the explosive models come out, and it is not easy to stand out from the existing explosive models.

After choosing the product, then it is a platform to understand the second type of e-commerce.

Understand the pros and cons of each platform and choose the right platform for your product.

In the same way, it is better to understand the algorithm of the information flow delivery channel, and the user attributes of each delivery channel, and match the target user group of your own products, so as to choose the channel.

**Advertising sales.

The sales gap is nearly 100,000.

In terms of logistics, if the budget is sufficient, it is recommended to choose a better logistics, such as JD, SF, Debang, etc. There will be *** grid for large orders. Good logistics services and delivery speed are good, and the sign-off rate will be increased accordingly.