What are the main customer groups targeted by the second type of e commerce?

The so-called second-class e-commerce.

The broad definition refers to the cash-on-delivery-based form of single product promotion. In general, the second type of e-commerce is a supplement to the first type of e-commerce. The first type of e-commerce is ** payment, while the second type of e-commerce is cash on delivery.

In fact, this point is also very clear, the customer group targeted by the second type of e-commerce is generally not the customer group of the first type of e-commerce.

The main thing is that you are using the mobile Internet.

But people who don't know how to shop online, this crowd sounds familiar, your parents, grandparents may be one of the shoppers. They have the typical characteristics of early Internet users, have a strong desire to shop, but do not trust the first payment, and carry out e-commerce consumption through cash on delivery. When I first came into contact with ** shopping in 2000, I didn't dare to trust it, and I wanted to pay on delivery.

These users are the target customers of the second type of e-commerce, and the people who have not yet been covered by the first type of e-commerce, but many of these people are Pinduoduo.

and other social e-commerce divided part of the ......

First of all, we have to understand that the second type of e-commerce is based on single products as the main means of sales, and cash on delivery is the main form of payment, which is different from the online payment and store operation mode of traditional e-commerce such as JD.com.

The main core of the second type of e-commerce can be said to be "pay".

Middle-aged and elderly people in lower-tier cities are reluctant to accept or trust online payment as a form of consumption. After all, it is difficult to avoid the existence of fakes on the e-commerce platform itself. Their long-term consumption habit is to pay with one hand and deliver with the other, and they can see the real thing with their eyes, and they will only relax to buy after inspection.

The second type of e-commerce is to meet the online consumption needs of this group. If you want to pay the money with one hand and deliver the goods with the other, I will arrange the payment for you.

In fact, there are also many stores on JD.com that support payment. I use JD.com, and I occasionally choose to pay. However, online payment is still the main means of payment for such platforms. Therefore, the existence of the second type of e-commerce also makes up for the shortcomings of traditional e-commerce platforms to a certain extent.

The second type of e-commerce refers to:

The second type of e-commerce refers to independent products outside of well-known e-commerce platforms, which are promoted and generated through all channels that can be drained. Generally, the popularity rate of single products is very high, and it is not restricted by the rules of various e-commerce platforms. It also refers to a form of Sponsored Products that combines ad creative content with a shopping cart.

Implications:

The second type of e-commerce also refers to the form of product promotion that combines advertising creative content with shopping carts. The second type of e-commerce has two elements: buying traffic and making landing pages.

If the traffic is of high quality and the landing page converts well, it is an overnight rich. A bug that has always existed in the second type of e-commerce is regulatory issues.

E-commerce will expand and extend from today's focus on online trading of goods and services to all aspects of industry operation. Within the enterprise, the e-commerce element will penetrate into the enterprise management and internal business processes; In the field of external industrial clusters, the development of e-commerce will activate and drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics and distribution, location-based services and other fields.

In addition, it will also guide the innovation and upgrading of related industries in the surrounding areas, such as the use of intelligent remote water, electricity and coal meters for remote automatic meter checking and charging. These innovations, in turn, will promote the continuous upgrading and expansion of the e-commerce model.

The above content refers to Encyclopedia - Class II E-commerce.

Summary. The second type of e-commerce products are inflated, the product quality is controversial, and the after-sales service is not perfect.

What are the characteristics of the second type of e-commerce products?

The second type of e-commerce products are inflated, the product quality is controversial, and the after-sales service is not perfect.

Specifications, "After-sales", ".

Product Features: The transaction mode of the second type of e-commerce determines that every order of the merchant needs a high advertising fee, and the inflated price has become inevitable, or it is difficult for the merchant to make money, the traffic fluctuates greatly, and the stability is not good.

Didn't understand my question.

The second type of e-commerce is first of all non-brand, not a well-known brand.

Just give me the two blanks I sent you.

There are also short-term hot products, including non-standard products, popular products include alcohol products, beverage preparations, and snack foods.

Dear, what I sent is the product features.

Although the 5G era is the era of big data, this still can't change its original shortcomings, and the second type of e-commerce can not develop steadily, so its popularity will be time-limited.

The main process of the second-type e-commerce merchants is as follows: product selection - listing goods on the second-class e-commerce platform - placing advertisements - waiting for users to click to browse and place orders - shipping and waiting for signature to receive payment.

In order to meet the shopping needs of these users, the second type of e-commerce wants to pay for the goods in one hand and deliver them in one hand, rather than paying first and waiting for the goods to be delivered, which will make them uneasy and distrustful, which will weaken their desire to shop online.

If you are now engaged in online or even offline product promotion and sales, whether you are a manufacturer or a merchant, you should know what the "second type of e-commerce" is, so that our chaotic products can be accurately positioned to match the users of the product, and spend a little money to do big things.

First of all, in fact, e-commerce platforms such as **, Tmall, and Jingdong can only be regarded as traditional e-commerce, also known as "first-class e-commerce", and the users facing cover the vast majority of urban areas and users at all stages of consumption levels. However, most of the small and medium-sized manufacturers or merchants' products are relatively single, and the range of consumer groups is limited, in order to spend as little money as possible to do big things, so in recent years, a new concept called "second-class e-commerce" has been proposed.

The second type of e-commerce "is mainly faced with relatively older and mainly distributed in third-tier and even fourth-tier cities of consumer groups, cover is the so-called "sinking market", through Douyin or Kuaishou, etc., information flow advertising to push the most acceptable short ** advertisement for these consumers, introduce the product situation and guide the order, manufacturers or merchants in the form of free shipping or cash on delivery to deliver the product to consumers. This kind of publicity and sales method is called "second-class e-commerce".

The term "second-class e-commerce" has appeared since 15 years, and the specific definition is that it refers to merchants who rely on high-quality advertising traffic to sell single products on mobile advertising platforms such as Toutiao, Guangdiantong, and Zhihuitui, and the transaction form is mainly free shipping and cash on delivery.

The overall ** chain model is that the merchant selects the goods--- the advertising platform obtains the order--- the merchant delivers the goods--- the buyer signs for payment (refusal to sign and returns), the process is short and forms a closed loop. Now popular second-class e-commerce such as Toutiao, Tencent Guangdiantong, Zhihui Tui, Phoenix Fengyu, Sina Fuyi, Sohu Huisuan, etc.

Speaking of the second type of e-commerce, we must talk about ordinary e-commerce, in a certain east, a treasure on the opening of a multi-commodity sales model is ordinary traditional e-commerce, we also call it a type of e-commerce, traditional e-commerce is based on the offline entity model and transformed from the e-commerce model, but the offline physical store is converted into online**.

The second type of e-commerce is also called information flow e-commerce, which is mainly used to promote a single product through a high-traffic platform to create demand for groups that have no shopping needs, and then users place orders directly through the landing page, logistics and distribution and then cash on delivery.

Type 2 e-commerce data**.

On the [multi-party cloud] data platform, you can see that the two largest categories of second-class e-commerce sales are clothing, underwear and furniture, and users who are new to the second-class e-commerce can choose between these two categories, and then combine the current weather, solar terms, and hot topics to select and promote.

To put it simply, the second type of e-commerce is also called direct e-commerce, which is displayed on the platform, selling products through the direct order page, and mostly using cash on delivery as the payment method. The traditional e-commerce we often talk about is also called a type of e-commerce, which includes online payment platforms such as a certain treasure, a certain east, a certain cat, etc.

I have been fooled, and I was deceived by Kuaishou's second-class e-commerce for 6,000 and only made an order! I regret that I died, and I still have 4,000 yuan left to say that I will return within six months, which is **!

The second type of e-commerce is to sell products in the form of advertising and promotion. Through the large traffic and big data of the network platform, analyze and locate customers, and then push product advertisements to customers who are analyzed and positioned, click on the ads if the customers are interested, and then place an order to fill in the receipt information, and the cash on delivery will become a order, I am talking to customers so haha.

The second type of e-commerce refers to independent products outside of well-known e-commerce platforms such as Tmall and JD.com, which are promoted and generated through all channels that can be drained. Generally, the popularity rate of single products is very high, and it is not restricted by the rules of various e-commerce platforms.

The second-class e-commerce often sells short-term explosive products, and they are often non-standard products. This product form determines that it cannot be well promoted on existing e-commerce platforms, and it is mostly seen in promotion platforms such as UC and UC.

The promotion method of the second type of e-commerce determines that it is impossible to maintain a long-term consumption relationship with consumers, and the repeat purchase rate is low. Therefore, the second type of e-commerce does not have a high enthusiasm for the control of product quality.

The second type of e-commerce is now more popular than the first type of e-commerce, compared to fixed in a certain treasure, a certain east, the second type of e-commerce is more flexible, free to choose, can be adjusted according to the season, peak and off-season, there are products to sell all year round, and another is that there is no need for warehousing, and the manufacturer can be directly shipped, which virtually saves storage costs. According to my operating experience in the past few years, the selection of products must be explosive, not too expensive, so that it is easiest to make money. For the advertising operation of the second type of e-commerce, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

It's hard to say why it's hard to say another transaction cost, because each product is different, and the profit and loss of running is even different, so their customer unit price is not the same.

There are the following dry goods content in the second type of e-commerce information:

What is the second type of e-commerce and how to do the second type of e-commerce.

How to select products for the second type of e-commerce.

The second type of e-commerce hot selling case.

Is the second-class e-commerce still good to do in 2018?

The second type of e-commerce Guangdiantong, Moments, Toutiao and other channels of delivery skills.

How to improve the sign-off rate of the second type of e-commerce.

What kind of logistics is reliable for the second type of e-commerce?

The above questions can be answered in the second type of e-commerce information!

<> Type II e-commerce: The broad definition refers to the single product promotion form of cash on delivery.

Process: Listing products, active promotion, customer ordering, signing and recovering payment.

The target audience of the second type of e-commerce is the middle-aged and elderly people in cities below the third tier. The consumption habits of such users are inclined to the consumption form of cash on delivery, and they do not trust e-commerce platforms such as ** and JD.com.

And the transaction process of the second type of e-commerce is relatively simple, click on the advertisement, fill in the address, and sign for payment on delivery.

The simple transaction process and consumption form are in line with the habits of this type of user, so the development momentum has been hot in recent years. It can be regarded as making up for the user base that other e-commerce has not covered.

The simple process also determines that the second type of e-commerce is mainly based on the sale of "single products", and the connection with customers is relatively weak. Basically, if this "single product" sells well, you will earn more, and if you sell poorly, you will gain less. Unlike traditional e-commerce stores, there may be no sales of a certain product, but you can rely on the good sales of another product in the store to make up for it.

Therefore, the "selection" of the second type of e-commerce is relatively important.

With the development of second-class e-commerce, many merchants try to use their hands on the landing page to pull customers into WeChat groups, QQ groups, etc., to form their own private domain traffic, enhance user stickiness, and form long-term rather than "one-time" product sales.

Compared with traditional e-commerce, the market of second-class e-commerce is not yet saturated, and the prospect is still expected.

What is a second-class e-commerce, I have been many times, here is another one!

The second type of e-commerce is to promote on a single page on the **, fill in the form (receipt information), and pay on delivery This way of selling products is called the second type of e-commerce, the products are not fixed, and those who meet this condition are the second type of e-commerce.

1. Product selection, according to the season, choose the demand for prosperous products, that is, products that sell well.

2 Select**, select ** with high verticality and the same product attributes.

3. Landing page production, the landing page requirements are relatively high, the production must be beautiful and beautiful, highlight the characteristics of the product, and show the words "unsatisfactory refund" and "7-day refund" that customers are most worried about.

4. Operation and optimization management, see the background according to the data changes, and adjust the optimization plan in time.

If every step is done well, then it is difficult not to make money. The above information** is in Octalux Cloud Information Flow. Don't look at the text zcs don't look at the text 3910

Hangzhou is recommended to arrive, and the above explanation is very clear.

In fact, many people are not familiar with the second type of e-commerce, and the unfamiliarity lies in the fact that he sells goods differently from platforms such as Tmall, independent products, or using some platform's website building tools to do it, promote it through paid advertising, and generate orders. Generally, the popularity rate of single products is very high, and it is not restricted by the rules of various e-commerce platforms. This is the reason why patterns that have emerged for many years have not been known to many people.

Hidden industries often produce a lot of hidden tycoons.

Take the total air conditioning fan of friend Z as an example, a small household appliance that is mainly sold in summer and aimed at the second and third-tier markets has been pushed for two months and sold 2w orders. The price of one is 199 yuan, and the sales volume can reach 400w in two months, and the net profit can reach 40w. This is just one product he operates, and he operates about 10 products.