What is the second type of e commerce, what is the second type of e commerce, and what is the second

The so-called second-class e-commerce, broadly defined, refers to the form of cash on delivery-based single product promotion. In general, the second type of e-commerce is a supplement to the first type of e-commerce. The first type of e-commerce is ** payment, while the second type of e-commerce is cash on delivery.

In fact, this point is also very clear, the customer group targeted by the second type of e-commerce is generally not the customer group of the first type of e-commerce.

Mainly people who are using the mobile Internet but do not know how to shop online, this group of people is not familiar to you, your parents, grandparents may be one of the shoppers. They have the typical characteristics of early Internet users, have a strong desire to shop, but do not trust the first payment, and carry out e-commerce consumption through cash on delivery. When I first came into contact with ** shopping in 2000, I didn't dare to trust it, and I wanted to pay on delivery.

These users are the target customers of the second type of e-commerce, and the people who have not yet been covered by the first type of e-commerce, but many of these people have been divided into a part of the ...... by social e-commerce such as Pinduoduo

In fact, the second-class e-commerce has been popular for four or five years, some people have been lifted out of poverty and become rich, and some people have been in debt. However, the competition of a type of e-commerce is so fierce, not every year there are still people who go in to fight, and every year there are new e-commerce companies that succeed in taking the position. Therefore, there is a market after all, and whether it can be successfully operated depends on the strength of the individual.

The key to the second type of e-commerce is product selection, delivery, and logistics.

Speaking of the second type of e-commerce, we must talk about ordinary e-commerce, in a certain east, a treasure on the opening of a multi-commodity sales model is ordinary traditional e-commerce, we also call it a type of e-commerce, traditional e-commerce is based on the offline entity model and transformed from the e-commerce model, but the offline physical store is converted into online**.

The second type of e-commerce is also called information flow e-commerce, which is mainly used to promote a single product through a high-traffic platform to create demand for groups that have no shopping needs, and then users place orders directly through the landing page, logistics and distribution and then cash on delivery.

On the [multi-party cloud] data platform, you can see that the two largest categories of second-class e-commerce sales are clothing, underwear and furniture, and users who are new to the second-class e-commerce can choose between these two categories, and then combine the current weather, solar terms, and hot topics to select and promote.

The term "second-class e-commerce" has appeared since 16 years, and the specific definition is that it refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile advertising platforms such as Toutiao, Guangdiantong, and Zhihuitui, and the transaction forms are mainly free shipping and cash on delivery. The overall ** chain model is that the merchant selects the goods--- the advertising platform obtains the order--- the merchant delivers the goods--- the buyer signs for payment (refusal to sign and returns), the process is short and forms a closed loop.

The second type of e-commerce is now more popular than the first type of e-commerce, compared to fixed in a certain treasure, a certain east, the second type of e-commerce is more flexible, free to choose, can be adjusted according to the season, peak and off-season, there are products to sell all year round, and another is that there is no need for warehousing, and the manufacturer can be directly shipped, which virtually saves storage costs. According to my operating experience in the past few years, the selection of products must be explosive, not too expensive, so that it is easiest to make money. For the advertising operation of the second type of e-commerce, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

It's hard to say why it's hard to say another transaction cost, because each product is different, and the profit and loss of running is even different, so their customer unit price is not the same.

There may be high-risk or prohibited words in the title, which will be removed from the shelves by market control, and the same as others does not mean that others are also on the title, others may be in different categories, may be through train words, may have been modified in the later stage, and may have completed the appeal.

The second type of e-commerce is mainly based on single product sales, and cash on delivery is the form of consumption. This is what differentiates it from traditional e-commerce (JD.com**, etc.).

The current second-class e-commerce is much more mature than the beginning, and it is still hot. But what has led to this is that more and more people are paying attention to this industry, and more and more people are entering and exiting the industry.

The market is approaching saturation from the initial high speed.

But it still has good prospects and room for development.

Current market conditions:

The blue ocean period of second-class e-commerce has passed, but the market is not yet saturated. The difficulty of entering the industry is also much easier than opening a store in ** and JD.com.

The regulation of the second type of e-commerce has also become more and more mature, and this kind of regulatory system has also affected the expansion to a certain extent.

However, on the other hand, the future development of the regulated second-class e-commerce will be healthier and more transparent, and the competition in it is also benign, which is very good for both merchants and buyers.

However, whether you are entering the industry now or have already entered the industry, the market of second-class e-commerce can be expected.

Second-class e-commerce advertising, look for Weixin, 1158 in the front, 47 in the middle, 1290 in the back, will bring out the best side of your human nature.

Complain less about a man if he likes a woman.

The ancient sages were all lonely.

To put it simply, the second type of e-commerce is mainly a business model for specific groups of people in third- and fourth-tier cities to trade goods with cash on delivery.

The second type of e-commerce is to put the product in the form of an advertising link to the high-traffic platform, and after the buyer is attracted, click on the link, go to the landing page, and click to place an order. Mainly cash on delivery.

In my opinion, both kinds of e-commerce are not easy to do, and they are a great test for your capital and energy. If there is no foundation, I recommend the second type of e-commerce. At present, there is still a certain market for the second type of e-commerce, while the first type of e-commerce is close to saturation and is more difficult to do.

It can be seen that the daily sales of the second type of e-commerce are very high. The average cycle of a commodity is roughly 7-10 days, after which it will level off.

It is precisely because of the rapid volume of second-class e-commerce that more people can join the second-class e-commerce. But such a large order volume a day has a lot of pressure on your **chain, and if you can't ship it, you will face a high fine from the platform. Moreover, it is mainly based on cash on delivery, and there is a certain payment cycle, so it is also a huge test for your capital chain.

Whatever you do, be well informed and prepared!

I'll give you a comparison chart.

Tmall and JD.com are currently the two most well-known platforms for e-commerce, right? There are a lot of people who join these two platforms. Therefore, if you don't have enough budget and preparation, it is difficult for these two platforms to do it.

There are also a lot of people in the second type of e-commerce, but at least there is still space, and the market status and prospects are good, which is relatively easy.

Please wait. The second type of e-commerce, also known as information flow e-commerce, refers to the merchants who rely on high-quality advertising traffic to do single product sales on high-traffic platforms, and the second-class e-commerce platforms mainly include: Weibo, Tencent Guangdiantong, information flow, Douyin, Kuaishou, Moments and so on.

Sina Weibo: Sina Weibo has 100 million monthly active users, and 70% of users are aged 18-30, with male users slightly higher than female users. Users with a college degree or above have always been the main users of Weibo, accounting for a high proportion. It is more suitable for tourism, e-commerce, wedding photography, cosmetics and other industries.

There are 60% of users between the ages of 5 and 44, and the male and female population is evenly distributed, with users of all ages. The second type of e-commerce platform is suitable for industries such as tourism, e-commerce, finance, education, social networking, automobiles, and games.

Today's headlines: This second-class e-commerce includes traffic resources, has more than 400 million users, and is currently a platform with a large flow of information. With 78% of male users, mostly 24-40 years old, Toutiao's second-class e-commerce platform is suitable for education, wedding, home, decoration, automobile, FMCG, e-commerce and other industries.

Sina Fuyi: The user population is mainly distributed in the age group of 24-39, which is young and middle-aged people, among whom the business crowd is the majority. This second-class e-commerce platform is suitable for industries such as app promotion, games, and e-commerce.

Guangdiantong: This second-class e-commerce platform includes mobile phone Tencent.com, WeChat, QQ space, Tencent News, Tencent**, Daily Express resources and many other resources. The higher proportion is iOS users, which is suitable for large-scale business volume, but the traffic is uneven.

Douyin Kuaishou: 85% of post-90s users, in this part of the population, mainly post-95s and post-00s, the gender ratio of men and women is more evenly distributed, and more than 70% of the main core users come from.

First- and second-tier cities. This second-class e-commerce platform is suitable for games, e-commerce, tourism, education, finance, marriage and dating and other industries. The simple presentation of short **, the combination of picture, motion and sound, deep memory and great influence, is a partner for the better and faster development of Chongqin Nian's second-class e-commerce.

Each platform has certain advantages, but the actual delivery effect also needs to be inseparable according to the product and related landing page and other information.

The second type of e-commerce refers to independent products outside of well-known e-commerce platforms, which are promoted and generated through all channels that can be drained.

The second category of general single products has a high explosion rate and is not restricted by the rules of various e-commerce platforms. It also refers to a form of Sponsored Products that combines ad creative content with a shopping cart.

The term "second-class e-commerce" has appeared since 15 years, and the specific definition is that it refers to merchants who rely on high-quality advertising traffic to sell single products on mobile advertising platforms such as Toutiao, Guangdiantong, and Zhihuitui, and the transaction form is mainly free shipping and cash on delivery.

The characteristics of the second type of e-commerce

The second-class e-commerce often sells short-term explosive products, and they are often non-standard products. This product form determines that it cannot be well promoted on existing e-commerce platforms, and it is mostly seen in promotion platforms such as UC and UC.

The promotion method of the second type of e-commerce determines that it is impossible to maintain a long-term consumption relationship with consumers, and the repeat purchase rate is low. Therefore, the second type of e-commerce does not have a high enthusiasm for the control of product quality.

The overall chain model of the second type of e-commerce is: merchant selection - advertising platform to obtain orders - merchant delivery - buyer receipt and payment (refusal to sign and return), the process is short and forms a closed loop.