After the simple shooting of the corporate promotional video, how to do it well in the later stage

Let me talk about it, there is no good or bad promotional film production, and the commercial value and social influence that a good promotional film can highlight mainly depends on what you need. Whether this company is suitable for you, there are many good companies, and the work is also very good, but ** is also high. It mainly depends on your budget, and what type of product you want to shoot, whether you want to shoot the product or the brand.

What kind of products to shoot, the company has the type that it is good at. Hope you can look into it. The small ocean culture that our company cooperates with is good!

And so on......You have to think about it in many ways.

1.Project analysis. When making a corporate video for a client, the film and television advertising company must first understand some basic information about the client: the type of enterprise,..

2.Project Determination. After having a general understanding of the customer information, the next step is to move on to the project judgment stage,..

3.Copywriting planning. The copywriting planning stage consists of two aspects: 1Planning outline Creative elaboration: clarify the theme of the whole film

4.Storyboard design. 1.Storyboarding: If possible, review the venue before designing a storyboard; ,.. if possible

5.Pre-shooting. Determine the contact person of Party A, and the coordinator will communicate with the customer, formulate the shooting plan and prepare the content in advance according to the footsteps of the storyboard.

These processes are subject to a multifaceted review.

1. The shooting angle is usually based on the visual characteristics of the person, and the whole framing effect should also be presented in a relatively stable state. Therefore, the cameraman adjusts the size of the subject at any time during the shooting process to keep the dimension of the camera and the subject unified.

Second, according to the characteristics of the enterprise to develop the shooting angle of the promotional video, in the shooting process of the shooting angle of different expression of the meaning is also different. When the camera angle is higher than the subject in the form of overhead shooting, it is suitable for large-scale shooting, which is easy to show the grandeur and layering of the picture, and at the same time increase the three-dimensional sense of the picture.

3. In the actual shooting of the promotional video, you can adjust the panning speed and track the subject. More importantly, it is necessary to maintain the speed and stability of movement, which is conducive to creating a tense and sporty atmosphere in the picture.

Fourth, when shooting the company's promotional video, the ambient brightness, angle and the rhythm of the push-pull panning lens will affect the final effect. You also need to maintain a positive mindset so that you can get more details.

Still bothered by the shooting of corporate videos? Wangying provides a variety of high-quality templates for enterprises to produce promotional videos, which are simple and convenient to operate. There is no need for large-scale professional production software such as AE and PR, and there is no need for complex operations, so you can use templates to make them.

Step 1: Select a suitable template.

First of all, we open the official [Wangying] or through the application market**Wangying APP, click on the promotional video production, select the appropriate promotional video template according to the theme, style and color of the promotional scene, and click "Make the same paragraph" to enter the template page;

Step 2: Create a free template.

Wangying provides tens of thousands of single-clip template libraries, you can add pictures at will, unlimited time limits, text and **replacement can be modified directly on the screen, the computer can click "one-click to change the picture" to replace the batch**, click "**" to replace the background**, save it in real time;

Select "Free Generation**", you can view the cloud rendering** in "My**", and click "**" to ** to the local computer. Wangying focuses on the production of promotional films, cost-effective, efficient, rich and professional, covering commercial publicity, corporate introduction, annual anniversary, party and government reports and other scenes of promotional film production, free templates can be used arbitrarily, to provide customers with a full range of publicity services, to do promotional films, use Wangying, this year will be prosperous!

What are the shooting skills of corporate promotional videos? 1. Determine the first framework of publicity, which is the first step in making a script. Here, it is necessary to determine the framework of the script and the characters, and divide the structure of the promotional film into four parts: the main role, the secondary characters and the wild according to the script.

2.Determine the overall visual style, because no matter what kind of style the promotional video of the promotional video production company is, once the overall visual style is determined, the visual elements and content of each part cannot be ignored. 3.

Determine the content of the promotional video, because most of the short ** is to explain the corporate repentance and corporate theme. Therefore, the promotional video copy of each film is the idea of the overall promotion, and then the style of the overall promotion is a combination of these styles and content. 4.

Each corporate video is composed of several images. In the corporate promotional video, several pictures of different pants and pure content are reasonably assembled to form a complete montage paragraph. Editing in post-production is also an important job.

Method steps.

There are the following basic requirements:

1. Select the lens according to the content of the corporate promotional video.

2. Decide the sequence of shots in a way that best conveys the creative intent.

3. The length, angle, and scene distinction of the lens must be reasonably determined to grasp the rhythm and achieve the expected creative effect.

The rhythm editing point (generally a shot without character language) is based on the rhythm clues of the development of the event content, and flexibly handles the length and editing of the shot according to the emotion, atmosphere and picture modeling characteristics expressed by the content. ps: Wuhan Red Eagle Image Introduction:

The length of the lens is the main content of the picture assembly technique, and the length of the lens has a great effect on the strength of the picture effect, that is, the use of short shots to create a rhythm. Since different shots convey different messages to the viewer, each shot has its own specific intent. Different scenes often express different visions, spatial scopes, visual rhythms and rhythms.

Sound Editing - Sound Clipping is an artistic auditory world that expresses feelings and atmosphere through the selection and creation of sounds, assembly, etc. It forms an inseparable organic whole with the picture. Wuhan Red Eagle Imaging professional post-production staff introduced.

Sound editing: parallel editing and interleaved editing (both are for the picture).

Parallel editing: that is, the picture and sound appear at the same time, it is characterized by smoothness, seriousness, and solemnity, and it can concretely express the tasks to be completed by the characters in the specified situation.

Staggered editing: It is a staggered continuation of sound, this method means that the sound and the character picture are not switched at the same time, but staggered and cut. That is, the sound of the character cut out in the previous shot is dragged to the picture of the character in the next shot, which can make the picture active and make the audience feel smooth, bright, vivid and not dull and procrastinating.

1.In the era of rapid development of mobile Internet, people's time is fragmented, and too long content is not suitable for fragmented time.

3.The highly streamlined corporate video retains the core values or corporate characteristics of the company, which is convenient for improving the efficiency of communication.