How about the publicity effect of the corporate image promotional video?

First of all, there are two levels to this question, one is to shoot a corporate promotional video, what is the content; The second is how to shoot a good corporate promotional video, and the work content that needs to be done from the perspective of production.

The corporate promotional video mainly contains: 1. Company introduction, including the company's growth history, values, team building and other relevant content of corporate culture; 2. Product and service introduction, this part is the focus, elaborating in detail the selling points, advantages, and market performance of the company's brand or products and services; 3. The vision of the future development of the enterprise.

The steps of the work content of the filming and production of the promotional film: 1. Write the copy of the promotional video, that is, the subtitle content of the promotional film, which is also the skeleton of a promotional film, which we commonly call the script; 2. Design shooting (or production) script, that is, the design of the picture content, and provide shooting and production plans, which we commonly call storyboard scripts; 3. The process of shooting, this part is the focus of our entire promotional video, shooting and production, shooting and production of picture materials according to the script; 4. Dubbing and post-production, copywriting dubbing, and complete post-subtitles, screen editing, color grading, sound and other post-production work, making it a complete work.

If you are willing to spend money, the shooting effect will definitely be good.

Hangzhou Younuo Creative Media, specializing in shooting corporate image promotional videos, corporate film and television advertising experts, if necessary, can "Hangzhou Younuo Creative Media".

Which one is better to shoot a corporate propaganda film? Nowadays, most companies need a corporate promotional video for their production. A good corporate video requires its own team, planning, shooting, post-editing, post-production, data analysis and evaluation.

Corporate promotional video is an indispensable tool for enterprises to establish and establish corporate brands, products and services in the era of new wanton development. The corporate promotional video production company can not only design some targeted corporate promotional videos, but also help enterprises to do a good job of product marketing and activities, so as to do a good job of publicity for the enterprise. So which is the best corporate video production company?

Here, ZBJ.com specifically analyzed some details of the production of corporate promotional videos. Corporate Promotional Video Production Company 1After determining the customer base, it needs to be clear that the purpose of corporate publicity is corporate marketing or product introduction?

Or the age group of the business.

Promotional videos are one of the best means to promote the corporate image at present. It can very effectively enhance the corporate image to a new level, better display the company's products and services to the public, can very detailed description of the product's function, use and advantages (different from other products), interpret the company's cultural concept, so the promotional video has become one of the indispensable corporate image publicity tools.

In addition to effectively enhancing the corporate image, better displaying the company's products and services, explaining the function, use, and use of the product, it has been widely used in exhibition investment promotion, real estate investment, real estate sales, school enrollment, product promotion, tourist attraction promotion, special joining, promotion of brand promotion, hotel promotion, instructions for use, listing publicity and so on. Publicity to enterprises that need to do promotional videos through ** advertising will achieve a better promotion effect.

Corporate promotional film, for an enterprise, is equivalent to a person's face, whether it is in the exhibition, investment, terminal storefront, bidding meeting, I believe that any enterprise will not be shameless, so the shooting of corporate propaganda film, in today's society is already a kind of first knowledge Wang must, no one will say that they are shameless, of course, any enterprise does not want to lose the dignity of their own enterprise in front of customers and peers. Therefore, the corporate video is a must for all enterprises nowadays, not only to enhance the company's performance, but also to enhance the image of the enterprise, in the next three years, I believe that any enterprise in China will have its own corporate video.

There are two main types of promotional videos in terms of content, one is the corporate image film, and the other is the product direct sales film. The former intuitively and vividly shows the production process of the product, highlights the functional characteristics and use methods of the product. So that consumers or distributors can have a deeper understanding of the product.

Create a good sales environment. The direct use of corporate promotional videos mainly includes: on-site, project negotiation, exhibition activities, bidders, investment promotion, product launches, product image and publicity mode in unified channels, etc.

Shooting a corporate video requires a certain amount of planning and preparation, and here are some steps and suggestions:

Identify your goals and audience: First, you need to be clear about the goals and audience for your promotional video. What product or service are you trying to promote? Who is your audience? Knowing this information will help you better strategize and decide on the content and style of your shoot.

Strategize: Develop a shooting plan and strategy based on your goals and audience. This plan should include the time, place, content of the filming, budget, crew, shooting style, and the editor's letter to the editor.

Preparation for filming: Before the official shooting, you need to make some preparations, such as preparing the shooting equipment, including cameras, lights, sound, etc., determining the filming location, and arranging the appearance time of the actors or crew as needed.

Shooting content: According to the plan and strategy formulated, the shooting content should include the introduction of the product or service, the company's cultural disclosure, the manufacturing process, customer feedback, etc. When shooting, pay attention to factors such as the composition, angle, and light of the picture, as well as the clarity of the sound and the matching of the sound.

Post-production: After the shooting is completed, post-production is required, including editing, audio processing, soundtrack, subtitle production, etc. Some production software, such as Adobe Premiere Pro, Final Cut Pro, etc., can be used to accomplish these tasks.

Release and promotion: The finished promotional video needs to be published and promoted on appropriate platforms, such as the company's official website, social networking, etc. At the same time, you can consider displaying it at some exhibitions or conferences, or promoting it through traditional channels such as TV commercials.

1. Shoot for the sake of editing.

From the perspective of the continuity and narrative of the shot, try to determine the field of view as much as possible and capture interesting shots. If the script mentions a definite location or landscape, capture it as much as possible. At the same time, it is also important to consider that the number of lenses should not be too small.

2. Keep the shooting going.

There are often some useless shots in the shoot, such as the impact of the lens, the framing is not satisfactory, and the "bad shots" that seem inconspicuous at the time may have another role for the editor.

3. Set the camera parameters.

Make sure that the color temperature and white balance settings are correct, as this is not only the most basic requirement for videographers, but also the focus of the entire shoot. These settings are difficult to adjust at a later stage, especially in the context of special lighting.

4. Shoot a little longer.

Keep the length of the shot and don't have a shot that is too short to be used for editing. Even if you think that this shot is well shot, it doesn't mean that the length of this shot is enough for editing.

5. Don't be aimless when shooting.

When shooting, there is a focus, the lens language is clear, and the storytelling is displayed in an orderly and orderly manner. Follow the script to highlight what needs to be highlighted, and don't be aimless, resulting in a lot of shots and very few clips that can be used.