The impact of the Internet on mass communication? The Six Stages of Online Mass Communication in Chi

I believe that the most important impact of the Internet on people is not the direct transmission of information, but the subtle influence on the general way of life.

The impact of the network on human beings is much wider than that of automobiles, because automobiles and automobiles meet the single needs of people, and the network does not achieve a single purpose. What is the use of the Internet is a difficult question, and this question is difficult precisely because the network does not have a specific function, but involves people's lives in general. Through the Internet, you can complete a variety of activities from shopping to reading, from games to research, and the Internet can be both a helper to pass the time of boredom and a powerful tool to save valuable time.

In short, the network can be anything according to the needs of the individual.

But no matter what you think of the web as something you have, one thing in common is that the web was definitely not invented for people who are used to resigning themselves to fate. Because people who resign themselves to fate, when there is no "destiny" to come, are not only bored, but also can't find a way to pass the boredom, and in the face of infinite possibilities, they can't think of trying a thing or two, so they have to be content with the status quo, and smug to say, "I am a contented and happy person." Such a person, although connected to the Internet, may not find anything, and he naturally lacks the desire to search on the Internet.

On the other hand, people who can't help but want to look at any place, then the Internet is their paradise. And a sensible and inquisitive person can get what he gets on the Internet. From this point of view, the Internet can change people's "resigned to fate" character, because resigned to fate, contentment and happiness can not be found on the Internet.

1.Earn money 2Entertainment 3Marriage and Companionship 4Troubleshooting.

The most important thing is that there is one thing that is better than TV! That's the network.

Individual material communication, language communication, written communication, primary electronic technology communication, digital network communication, electronic communication.

The six stages of China's online mass communication are: 1. The single materiality of the individual through the medium of mouth, ear, and posture. 2. Mass communication with language as the medium.

3. The period of mass communication with words as the medium. 4. The three-dimensional communication stage with modern science and technology - primary electronic technology as the medium. 5. The era of mass communication with modern science and technology - digital network as the medium.

6. The era of electronic communication.

The current communication environment is naturally dominated by network communication. Internet technology.

The rapid development of communication has not only created a new living environment for us, but also created a new environment for communication research, subverting the traditional research results of communication studies.

This is in line with the trend of the times.

A network is made up of a number of nodes and the links that connect them, representing many objects and their interconnections.

Before 1999, it was generally assumed that the structure of networks was random. But with Barabasi and Watts discovering the scaleless and small worlds of the web in 1999, respectively.

characteristics and respectively in the world-famous "Science".

and published their findings in the journal Nature, that people realized the complexity of the web.

The network will bring people an extremely rich life and beautiful enjoyment from the aspects of text, viewing, video and audio, transmission, games, chats and other software tools with the help of text reading, viewing, video and audio, transmission, games, chats, etc.

In Chinese, the word "network" was first used in the Dictionary of Modern Chinese

1993 edition) makes this explanation: "In an electrical system, a circuit composed of several elements used to transmit electrical signals according to certain requirements or a part of such a circuit is called a network. ”

Mathematically, a network is a kind of graph, and it is generally believed that Chang refers specifically to a weighted graph. In addition to the mathematical definition, a network has a specific physical meaning, that is, a network is a model abstracted from some kind of practical problem of the same type.

In the field of computer, the network is a virtual platform for information transmission, reception and sharing, through which the information of various points, surfaces and bodies is linked together, so as to realize the sharing of these resources. The Internet is the most important invention in the history of human development, which has improved the development of science and technology and human society.

Here is an example of the Voice of China.

The relationship between mass communication and the audience is as follows:

1. Information supply and demand.

Whether it's the era of mass communication, or social **.

Times, news reports.

The primary function is to convey information and inform the public. Facing the sea of water.

The public needs guidance mechanisms to help them make judgments, and this need for orientation determines the particularity of the status of journalists.

We need to know the news, so we will buy "People**".

2. "Bridging" relationship.

Robert Putnam brings social capital in Bowling Alone.

There are two types: the knotted and bridged, the former is a strong relationship that exists within a solid organization, and the latter refers to heterogeneity.

Weaker, more distant social bonds formed between individuals.

The relationship between journalists and audiences undoubtedly belongs to the latter, and heterogeneous individuals are connected through mediators such as newspapers, networks, and articles, which are more flexible and loose than the combined relationship. Both sides take what they need from this weak relationship, the audience gets the information, and the journalist gets the attention.