How the decoration company can better attract customers, don t see

1. Don't be gullible about advertising.

No matter what kind of product advertising, its purpose is to attract the attention of consumers and promote consumer consumption, they will ask professional planners to design and package, so it will definitely be done beautifully, more or less water, so whether it is on TV or on the Internet, it is better not to be too gullible for advertising.

2. The introduction of acquaintances is not necessarily reliable.

You may say, how can the company introduced by your friend be unreliable? You must know that each of us thinks differently, the aesthetics must be different, your friends think that good is not necessarily good you also feel good, if you choose a friend to introduce the decoration company, once there is any problem you are not good to blame, can only eat this dumb loss, so when an acquaintance introduces, be sure to ask in the details, such as whether there is a follow-up addition, etc., how about the technology, and then go to a friend's house to observe whether you like it before making a decision.

3. Don't trust the copy of the certificate.

The copy of the business license can be faked, so when we choose a decoration company, if the other party presents a copy of the certificate, then we have to consider whether the company is really reliable? Large-scale companies, companies that have been established for a long time are basically no problem, and I am afraid of the newly established small-scale companies, so for small companies, it is better for us to take a look at the original of the certificate!

4. Check the company's past cases and model rooms.

There will be many successful renovation cases in a company with strong capabilities, so we have to learn about those cases. It can be seen that the company's technical level can determine the authenticity of the company at the same time.

5. The model room ≠ home decoration real scene.

We should be clear that the model rooms of the decoration company are generally designed and built by the best designers and craftsmen, and we do not necessarily invite the best designers and craftsmen when we ask the decoration company to decorate, so we must go to a few more construction sites that are being renovated, from where we can see the quality level of the decoration workers, whether the skills are skilled, whether the materials and materials have been cut corners, etc., but also to go to the construction site that has been about to be delivered, and observe the usual level of the decoration company. You can compare the gap with the model room.

6. Don't believe in discounted prices.

A good decoration company will not float too much on the decoration **, the so-called penny is worth the goods, if some decoration companies are much cheaper than other decoration companies, then we have to consider whether there are decoration traps.

7. Observe the management system of the decoration company.

Excellent decoration company from the consultation to the final completion, during the period of each part of the perfect, the management level is clear, the whole process is orderly, each performs its duties, from the beginning to the end of the management in supervision, and part of the company's management system is not perfect, so it is difficult to guarantee.

Drainage is very simple, first of all, you have to understand the most basic rules and mechanisms of the self-leading platform that you need to drain.

Second, you have to have a fan portrait of your users?

Analyze your strengths and weaknesses against your opponents?

Understand user needs and pain points?

Do you know how to design some foreshadowing at some points that the user sees and hears?

For those with a large number of fans, it can be established that more communication with fans is the first priority.

Well, what about the ones who don't have many fans! Just release it stably and control the time period, and cultivate fans at a point in time to look at your copywriting or a habit of **. This is good for cultivating fan viscosity.

There are too many ways to drain the drainage, and there are too many successful cases of self-drainage, so I won't go into detail here, if you need this kind of dry goods, you can send me a private message to talk about it in detail.

It's equivalent to the advertisement you post in the circle of friends, decoration advertisement.

One principle: good advertising is not like advertising.

1. The amount of knowledge is accompanied by advertising.

Professional people do professional things, and if we want to advertise, we must show interesting details in the product or service, not just sell.

However, when promoting knowledge, it should be easy to understand, not too many technical terms, and should be understood efficiently by target users.

2. The story comes with advertisements.

No one likes a product advertisement that is too professional, and prefers an interesting and beautiful story.

3. Personal status is accompanied by advertisements.

Sales is about selling yourself first and then selling your products. Advertising is actually a kind of sales, a kind of mass communication sales. So, when we advertise, we can present more about ourselves, especially related to the industry.

For example, if you are currently working in a renovation company, send your actual case and some beautiful pictures.

4. Positive energy comes with advertising.

5. Advertisements are attached to the results.

People are not interested in you, and they may not be interested in your product, but they will certainly be interested in your successes and failures. To put it mildly, most of the people around you actually wish you weren't doing well.

In the same way, as long as you are doing well, they will pay attention, although not optimistically. The results are the most convincing, such as opening another store, how many fans have broken through, how customers evaluate it, and so on.

Now that the competition in the decoration market is so fierce, those so-called Internet home improvement platforms have no effect, and various marketing gimmicks have greatly harmed the decoration company. We should find a new model and a new platform to attract traffic.

Here is a new drainage model from two aspects.

1. Drainage by yourself (the owner).

Use the decoration management SaaS system to manage the company's projects, precipitate the decoration case, and then use the referral function in the system to drain the traffic, and the customers who are attracted in this way are familiar people around the old customers, and it is very easy to sign the order in the later stage.

Because the installation assistant can use Internet technology to help traditional decoration companies upgrade to modern management, the construction arrangement is organized, and can prevent delays, overruns and other problems. Owners can also transparently view the progress and status of the renovation and participate in supervision. This management model and service features are very attractive.

2. Platform drainage.

The platform mentioned here does not refer to the Internet home improvement platform on the market, but a WeChat mini-program called [Yan Zhuangbao]. The reason why it is so popular with owners is because it strictly screens decoration companies, and matches the owners with virtual services through internal assistance, and has a reliable and controllable decoration company with a credit score of 60.

The cooperation between Yanzhuang Bao and the internal assistant helps to consult the owners to match more than 1,000 decoration companies every day, and the signing rate has reached an astonishing 61%, which is a new type of customer source platform.

1. Friend introduction:

In daily life, the decoration company that my friends have found when they are decorating feels that the service is not bad, and the decoration is still beautiful, which can reach the owner's heart overdue;

In this case, the first choice is probably the company that my friend has renovated! Of course, in the current process of rapid urbanization, this kind of information sharing is no longer a verbal introduction (yes, WeChat Moments, QQ Space, etc.)!

2. The guerrillas or decoration company that first enters the opening community:

Open the company under the nose of the owner, and want to get the expected decoration plan by comparison! Then there will be a considerable number of owners who choose this type of company or decoration guerrilla!

2) Maybe I will go to some forum communities to see other people's decoration sharing!

4. Advertisements for brand decoration companies that I often saw in my previous life:

Generally, white-collar workers, elites, petty bourgeoisie, etc. living in the city may have a strong interest when they see an advertisement for a certain company on a certain occasion! For example, the TV and the elevator box**, such as the body of the bus, such as the newspaper and so on! Of course, bus stop signs and advertisements in the community are also counted!

WeChat's circle of friends is one of them, and WeChat's public is also very important! The owner will also search for a certain place name decoration in the public lead posture to pay attention to a certain public! Of course, the public needs to do some advanced features! Otherwise, you won't be able to keep the owner's.

To open a decoration company to obtain customers, you need to: first, you must design your own service content and product system. Whether it is a decoration company or other types of companies, in order to obtain customers, you must first have your own service content and product system, so as to know what kind of people your target customer group is, what kind of characteristics and needs they have, and so on.

To open a decoration company to obtain customers, it is necessary to recruit business talents in all aspects, form a professional business team, and organize his business activities and work arrangements. Decoration companies, like other companies, need to have business personnel to collect and develop the market if they want to get customers.

To open a decoration company to obtain customers, you need to cooperate with some organizations and institutions to share customer resources. To open a decoration company to obtain customers, it can also cooperate with some organizations to share part of its customer resources with each other, and at the same time, it can also obtain customer resources on the other party's platform.

To open a decoration company to obtain customers, you need to carry out publicity and promotion to attract more interested customers. No matter what type and size of the decoration company, there are many ways to obtain customers, including indirect attraction, the use of publicity and promotion, to expand their influence and popularity, to attract more customers to consult and buy products, etc.

To open a decoration company to obtain customers, you need to use the circle of friends within the staff to obtain customers. Connections are money, and each member of the company has their own circle of friends, which has their own potential customers.

To open a decoration company to obtain customers, you need to directly use traditional methods to obtain customers. For example, in the form of street sweeping, we collect all kinds of customer information, and use Internet platforms to collect more information.

There are many ways to get customers, and the traditional way is more conservative, although slow, but it also has a good effect.

To open a decoration company to obtain customers, it is necessary to carry out all kinds of business activities, including publicity and promotion activities, including communication activities in the industry, as well as various marketing celebrations. Decoration companies can also use these forms of activities to attract more customers and accumulate more resources.

The decoration company has two marketing designs, one is marketing planning design, and the other is engineering marketing design for a single customer. The former is the market, the latter is the customer.

To do marketing, the premise should be clear about the positioning of your decoration company. The positioning of the customers of the decoration company is very important. If you are a high-end client, you should be professional in addition to advertising in newspapers.

You can advertise in places where high-end customers may appear, such as elevators and high-end hotels. If you're a low-end customer, then you can advertise in newspapers and in the community. High-end customers value branding, materials and design, so you have to do brand advertising, you have to use high-quality materials, solid wood decoration, talk about Chinese style, European style, or promote advertising; Designer low-end customers value ** and service, so you can make ** Wen Lu Zi Zhang to make customers feel that you are a more affordable company.

In order to attract customers, we must first let customers know about our company. If customers don't know about our company, they won't come at all. Therefore, the length of the ad and the frequency of the ad are also very important.

Regarding the content of the advertisement, I think this is what you are most concerned about, but the content of the advertisement should actually be the content that our company can do, the most competitive thing for the company, rather than us designing one thing that can be. How do you advertise to attract customers? Highlights, selling points, and differences must be kept in mind (except for image ads and brand ads).

I advertise with a lot of people, from design to content, and there is not much difference between others, usually the ad has to be a company. All the advantages are said (and their own advantages are not advantages, not brand companies, excellent design team, engineering quality, environmental protection), we want to form our own special highlights, one is enough, because you are advertising Advocating your own advantages does not mean that you have only one advantage. Take advantage of this to attract customers.

Other advantages, you will go into detail about them when the customer gets to know you.

The marketing of individual projects is really about marketing as a whole. As designers, we must first have marketing capabilities and ideas. In other words, when a customer comes, the main purpose is to disappoint him.

Then all of our work should be centered around this center, not design. "Signing is the center", designers should not only do a good job in design, but also master the skills of contracting.

Of course, the above empty macro is just a marketing tool. It's more important to do a good job of word of mouth. From the owner's point of view, not to deceive consumers to make money, I believe that Tuba Rabbit's reputation has also accumulated a bit. Target.

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