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1.The scope of international public relations is broader than that of domestic public relations.
The main body of international public relations is also a social organization, but compared with domestic public relations, the connotation of this social organization is broader, it is not only a general sense of our understanding of all kinds of organs, institutions and all kinds of enterprise organizations, but also includes an industry, an administrative region and even a country. Among the "social organizations" that are active in the international public relations arena, there are many more "social organizations" that appear as industries, administrative regions, and even countries. Even if these "social organizations" are enterprises or public institutions, they are relatively independent and large-scale enterprises or public institutions, and it is generally impossible for small and medium-sized enterprises and institutions to directly participate in international public relations.
For example, all kinds of activities carried out by China as a sovereign state will receive extensive attention from the "public" of the international community, and its activities will have an impact on the "public" of the international community.
2.The object of international public relations is also broader than that of domestic public relations.
The object of international public relations is the public outside the home country, and these audiences are broader than domestic public relations. International public relations activities are not only held abroad, but also in Japan. Among the international public, there are also more "publics" in the form of countries and even countries and regions.
This is something that is rarely seen in domestic public relations.
Compared with domestic public relations, the exchange and dissemination of international public relations is at least a matter between two countries, and the difference between countries is not only a geographical difference, but also a cultural difference. International public relations is more of a collision and blending of different cultures. This blending manifests itself in various aspects such as art, culture, products, packaging, language, etiquette, clothing, food, etc.
4.In international public relations, we pay attention to the reciprocal communication between "organization" and "public".
Compared with domestic public relations, international public relations emphasizes the reciprocal communication between "organizations" and "the public" out of respect and decency. If the "organization" of the subject is a company, then the "public" of the object is also a company, and if the organizational face of the subject is "industry", then the "public" of the object is also an "industry". This is both an international practice and a matter of mutual respect.
Compared with domestic public relations, international public relations also emphasizes more interaction. Domestic public relations exchanges are more about being an "organization" facing countless "publics", while international public relations is mostly one-to-one exchanges, in which more emphasis is placed on mutual benefit and reciprocity. This interaction and reciprocity is also manifested in various aspects, including daily etiquette as well as ** and communication.
For example, if you buy something from me, I will buy something from you. At work, you invite me to a banquet, I will also invite you to a banquet and so on.
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Summary. 1.International Conferences and Forums:
Participation in international conferences and forums is one of the effective ways of public diplomacy. On these occasions, delegations can interact and communicate with representatives of other countries to promote international cooperation and understanding. 2.
Cultural exchange: Cultural exchange is a very important part of public diplomacy. Through different cultural forms such as art, **, film, literature, etc., cultural understanding and exchanges between different countries can be strengthened.
1.International conferences and forums: Participation in international conferences and forums is one of the effective ways of public diplomacy.
On these occasions, delegations can exchange and communicate with representatives of other countries to promote international cooperation and understanding. 2.Cultural Exchange:
Cultural exchange is a very important part of public diplomacy. Through different cultural forms such as art, art, telephony, and literature, cultural understanding and exchanges between different countries can be strengthened.
3.Events and exhibitions: Organizing events and exhibitions is another form of public diplomacy.
For example, cultural exhibitions, sporting events, tourism activities, etc., all contribute to the promotion of the country's culture and the attraction of foreign tourists. 4.Social**:
In today's digital age, social** has become an important tool for public diplomacy. You can use social platforms to communicate and interact with foreign banquets and convey your own information and opinions. 5.
Cooperative projects: Through cooperative projects, cooperation with other countries can be strengthened and the international influence of the country can be enhanced. For example, cooperation in the development of the Kobu Min Research Project and the Green Energy Project will help promote international cooperation and development.
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Public diplomacy is the interaction and exchange between a country or a country or a country or region of people. Here are some effective ways to do public diplomacy:1
Cultural exchanges: Through cultural exchanges, we can promote mutual understanding and relationship development between different countries and regions, such as art exhibitions, conferences, film festivals, etc. 2.
Educational cooperation: Through educational cooperation, personnel exchanges and knowledge transfer between different countries and regions can be strengthened, such as study abroad and exchange programs. 3.
Publicity: Through propaganda, the culture, history, politics and economic conditions of the country can be disseminated to the world, such as international radio and television stations, news reports, etc. 4.
Sports exchanges: Friendship and mutual understanding between different countries and regions can be enhanced through sports exchanges, such as international sports competitions and athlete exchanges. 5.
Scientific and technological innovation: Through scientific and technological innovation, technological exchanges and economic development between different countries and regions can be promoted, such as scientific research cooperation and technology transfer. These approaches can be used individually or in combination to achieve a better effect of public outer tunneling.
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The term public diplomacy was first coined by the American scholar Edmund Gullion. However, the definition of public diplomacy has historically varied from country to country.
Conceptual definition: public diplomacy and **diplomacy make up the overall diplomacy of a country. Countries participating in public diplomacy should express their national conditions to the foreign public from various angles, explain their own policies, explain the foreign public's incomprehension of their own countries, and at the same time understand the relevant views of the other party in international exchanges.
The purpose of public diplomacy is to enhance the image of the country, improve the attitude of the foreign public towards the country, and then affect the policy of foreign countries towards the country at an early stage.
Summary: There is not much disagreement between European and American countries on the connotation of public diplomacy, and the focus of the debate is mainly on the relationship between public diplomacy and international relations theory, that is, whether public diplomacy can enter the "elegant hall" of international relations theory.
Public diplomacy is a foreign policy-making behavior dominated by information and language, targeting foreign people, and it emphasizes the "cooperative" relationship between the country (subject) implementing diplomacy and the foreign people (recipients), which contradicts the premise of "no state" in international relations, where conflicts often occur and cooperation is not common.
The general law of public diplomacy:
Extensiveness: Public diplomacy is open to all levels of society, including various bilateral and multilateral dialogues and exchanges between the official and non-governmental sectors, covering the economy, education, people-to-people relations, media, science and technology, sports, military and other fields.
Interactivity: Public diplomacy is not a one-way indoctrination, but focuses on two-way communication to reach understanding and consensus. Public diplomacy has an impact on public opinion, and public opinion also has a counter-effect on decision-making.
Graduality: The continuous development and change of the domestic and international situation determines the long-term and complexity of public diplomacy work, and public diplomacy is a systematic project, which needs to be gradual and persistent, and the quantitative change promotes qualitative change.
Indirectness:
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The means of a country's diplomacy to foreign people include congratulatory shouts, cultural exchanges, international broadcasting, and the Internet, and its main forms of expression are faith, action, reunion, and language.