How should an anniversary celebration be planned? Is there a planning company?

With the continuous development of society, celebration activities have become a powerful way of marketing activities, and a strong anniversary celebration is like organizing an event and a large-scale marketing, which must be deployed as a whole and made an overall plan to reflect the characteristics of the enterprise. In order to do a good job in marketing, it is also necessary to do a good job in the content of the celebration activities, and pay attention to the details with excellent execution, so that the company's celebration planning can be better completed. So how do you plan a celebration?

What are the preparation procedures and precautions when planning a festival? Huizhou Spring Etiquette Planning summarizes the following points for you:

First of all, you need to understand the background and culture of festival planning.

When holding an anniversary celebration event, it is necessary to understand what the needs behind the anniversary celebration planning are, what kind of goals they want to achieve, and what the current situation of the enterprise is. Centered around the corporate culture. The anniversary celebration itself is an effective strategy for the implementation of the concept of corporate culture, which must be aimed at spreading the concept of corporate culture and promoting the spirit of enterprise, otherwise, it will lose its due meaning.

The second is the budget for this anniversary event.

The degree to which the celebration should be achieved and what kind of effect it should achieve depends on the budget, so it is necessary to determine what the budget is before doing the project.

Then the division of labor and guest invitations should be clear.

In terms of employees, there should be a clear division of labor for holding anniversary celebrations, and all arrangements need to be made properly when planning the plan. The work to be done should be arranged in advance and rehearsed.

In terms of visiting guests, leaders of ** departments and industry associations; Miscellaneous news**; upstream and downstream customers; large and small investors, shareholders; the public, and so on. Obviously, the needs of these people all vary greatly. For example:

I receive many invitations to celebrations every day, and they are more interested in whether the event is in line with the macro orientation and whether it has a demonstration effect; The mainstream** is concerned with whether there are unique news points; And enterprise employees need to conduct group research even more.

If you don't know how to do it, you can find Jiayu Culture.

The content of the company's anniversary celebration planning includes: 1. Choose a professional planning company to cooperate and determine the form, theme and scale of the celebration; 2. For the invitation of guests for the anniversary celebration, do the invitation of the guests in advance, so that the guests can arrange the schedule to participate in the celebration as scheduled; 3. Design on-site interactive activities, and add a series of interactive games to increase the atmosphere of the field.

1. Choose a professional planning company to cooperate.

When planning the company's anniversary celebration, as the organizer of the celebration, if you don't have experienced planners, you need to find a professional and formal planning company to cooperate, so that they can formulate a reasonable planning plan according to their own needs. As for your actual needs, you need to negotiate with the planning company to finalize the format, theme and scale of the celebration, and then pay enough attention to the details.

2. Invitation to guests for anniversary celebrations.

In the company anniversary celebration held a week before the spring two weeks, must be invited to the guest invitation, so that the invited guests can feel the solemnity and sincerity of the company's requirements, if it is a particularly heavyweight guest, the company's leadership also needs to come to the door to invite, so that the invited guests can arrange their own things before the celebration to participate as scheduled.

3. Design of on-site interactive activities.

In order to make the atmosphere of the celebration lively, it is necessary to design some interactive game sessions.

Whether it is the company's anniversary planning or annual meeting planning, public relations event planning or conference planning, etc., there are many things that need to be paid attention to. The anniversary celebration is of extraordinary significance to the whole company, it shows the process of a company from the beginning to the development, the company must pay attention to it when holding the anniversary celebration planning, and it is necessary to understand the relevant precautions for the planning of the anniversary celebration activities. Considerations for planning a company's anniversary celebration include:

1. Determine a clear theme, different themes have different meanings; 2. No matter what kind of theme the activity is, it must be creative; 3. The activity should reflect the purpose; 4. The activity should highlight the atmosphere; 5. Distinguish the relationship between priority and priority; 6. Souvenirs are indispensable; 7. Find the right news carrier.

1. Determine a clear theme, different themes have different meanings;

As a merchant who sells products, you can hold a big event in the company's weekly celebration planning activities to take the opportunity to increase the sales of products and improve efficiency; Some corporate themes that are just to celebrate the company's anniversary can be titled Thanksgiving Anniversary Celebration, which is mainly a thanksgiving activity for internal employees, corporate customers, etc.

2. No matter what kind of theme the activity is, it must be creative;

Creativity is always the soul of the event, and when planning the celebration of the company week, it is necessary to highlight the creativity.

3. The activity should reflect the purpose;

The purpose of holding activities is to achieve a certain purpose, and the purpose of the activity is to play an important role in the activity and give full play to the effectiveness of the activity, otherwise it is easy to make the activity go through the motions and leave no impression.

4. The activity should highlight the atmosphere;

This is reflected in the publicity of the event, paying attention to matching the theme of the event; In addition, it is necessary to create an atmosphere of the event during the event, pay attention to the atmosphere of the scene, and the construction and decoration of the event stage and event venue should be in place.

5. Distinguish the relationship between priority and priority;

The company's anniversary celebration planning should first determine the priority of publicity, distinguish the main objects and secondary objects, and then determine the main content and characteristics of the anniversary celebration activities, make full use of the resources that can be mastered, and increase the dissemination of culture.

6. Souvenirs are indispensable;

The main purpose of the anniversary celebration is to celebrate the company's development process, the company's progress is inseparable from the hard work and efforts of every employee, and some souvenirs should be prepared for the staff on special days, so as to encourage the enthusiasm of employees.

7. Find the right news carrier.

Publicity is an essential part of the company's anniversary planning activities, it plays a huge role, and the company should take this opportunity to promote itself and improve the company's visibility and company image.

Annual Celebration Schedule.

In addition to clarifying the goals and themes of the anniversary celebrations, the timing of the anniversary celebrations should not be overlooked, such as when and what time the annual celebration party is scheduled. And to achieve the target customers and participate in the celebration party activities as soon as possible, to ensure that the party participants participate on time, so that the party is successfully held.

Program planning for the anniversary celebration party.

What kind of programs are prepared for the anniversary celebration party, whether it is the internal staff preparation plan of the enterprise, or the invitation of a professional Chengdu event planning company to invite a professional performance team to perform, or the use of high-tech and efficient on-site atmosphere or traditional mode to hold various activities for the celebration, are related to the successful completion of the anniversary celebration activities.

Highlights of the anniversary celebration party.

The highlight of the anniversary celebration party is **, will it cause a sensation in the audience when it is held, and can it bring endless aftertaste to the participants? This needs to be planned together with a professional planning company.