The e commerce model of e commerce planning and layout, and how to optimize e commerce

Simple refers to from entering the shopping cart - > confirming the product - filling in the delivery address > - > payment, the content should be filled in simply, several steps should be simplified, and it should not be made into 4 steps if it can be achieved in 3 steps, because every more step will lose some users.

Flexibility refers to two points: one is to be flexible to users, and non-registered can also be directly purchased; 2. The payment method is flexible, and it can support a variety of payment methods, such as Alipay, online banking, financial communication, etc. One more choice, one less likely to lose orders.

For the basic process of placing an order and making a payment, the effect can be effectively monitored and optimized through data. The most typical data model is the funnel.

Generally speaking, e-commerce warehouses are divided into inbound ports, outbound ports, storage areas, packaging areas, and outbound areas.

The placement of goods should be based on several principles:

1. Large sales volume or ** goods should be placed on the shelves near the exit or import of the warehouse;

2. The sales volume is large or the goods should be placed in the middle of the shelf.

The reason why the shelves close to the exit of the warehouse are not placed with large sales of goods is because the goods in the middle of the shelves do not need the picker to bend over and step up, which is conducive to rapid picking, rapid shipment, and the products with small sales volume are placed on the bottom or top layer of the shelf.

How to design an e-commerce business model? 1.The establishment of brand positioning is an important part of the design of the business model model.

The premise of brand positioning is the refinement of brand positioning, which also means that the brand must have obvious differences from competitors. In the design of the business model, we must fully design the positioning of the brand, here to talk about product positioning and consumer positioning, are in order to avoid the homogenization of the product and the differentiation, the products are based on the product, the brand positioning must highlight the characteristics of the product, so that consumers can quickly identify the product. 2.

The determination of product quality in the positioning of business model design refers to what kind of process, raw materials, quality, etc., a product should be carried out, which is to work quality. 2.The determination of product quality refers to what kind of process, raw materials, quality, appearance, etc. are used in the business model design, which is very important.

E-commerce platform refers to the online platform that provides e-commerce transaction services, and it is an important part of the e-commerce ecosystem. The model of e-commerce platform can be divided into the following types:

1.B2B model: refers to the e-commerce transaction model between enterprises, that is, the transaction between enterprises. B2B e-commerce platforms usually provide services such as chain management, procurement and sales, such as Alibaba, EC21, etc.

2.B2C model: refers to the e-commerce transaction mode between enterprises and consumers, that is, commodity manufacturers or merchants sell goods directly to consumers.

B2C e-commerce platforms often provide services such as product display, trading, payment, and logistics, such as JD.com and Tmall.

3.C2C model: refers to the e-commerce transaction mode between consumers, that is, consumers directly trade goods, and the platform provides transaction matching, payment, logistics and other services.

The C2C model of e-commerce platforms usually has individual sellers as the main body, such as **, Xianyu, etc.

4.O2O model: refers to the online-to-offline e-commerce transaction model, that is, the combination of e-commerce platform and physical stores, the platform provides online reservation, shopping, payment and other services, and the physical store provides goods and offline services.

5.New retail model: refers to the online and offline integration of e-commerce transaction mode, that is, the omni-channel integration of e-commerce platforms and physical stores, consumers can shop, pick up offline, experience and return and exchange.

E-commerce platforms with new retail models usually provide services such as product display, trading, logistics, payment, and after-sales, such as Suning.com, JD.com, Tmall, etc.

In short, there are various models of e-commerce platforms, each with different characteristics and advantages, and enterprises can choose the e-commerce platform model that suits them according to their own situation to achieve better business benefits.

The e-commerce platform model refers to an e-commerce trading platform established through the Internet, which effectively connects producers and consumers, so that consumers can easily buy the goods they need, and at the same time provides sales channels for producers. The main fiber of the electronic business platform model briefly includes the following characteristics:

1.Multi-party participation: E-commerce platforms are not only a trading place for buyers and sellers, but also include multiple participants such as logistics, payment, and evaluation, and jointly build the entire e-commerce platform ecosystem.

2.Platform barriers: E-commerce platforms have high platform barriers, and once a network effect is formed, it is difficult to be replaced by other competitors.

3.Service charges: E-commerce platforms charge service fees and other handling fees for services provided to merchants.

4.Competitive winners: The winners of e-commerce platform competition are often those with advantages in traffic acquisition, operational efficiency, user experience, etc.

The e-commerce platform model is gradually changing the traditional business model and becoming a new model of current business model innovation, which also brings huge business opportunities and challenges.

In fact**attaches great importance to content,When the series of products on Mushroom Street were just launched,** began to do it, doing content is actually as persistent as doing social, but because there is no problem that has risen to the industry pattern, so everyone has not been exposed to much.

First of all, let's talk about the content channels that are now available in **!

2.Ask everyone: In addition to the communication between users, the more important thing is the consumption of content generated by KOLs, and each content will make a good contribution to the sales of products.

Let's take a look at the Ali system, you can know through this year's Youku annual ceremony, how much effort Ali has put into the content.

Ali Department: You shouldn't have seen enough of the ** ads on Weibo in the first two years.

The most used search function should be, and the powerful search also makes everyone's definition of ** omnipotent. But in fact, the effort on the content is really hitting to the point where you can't think of it.