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Anonymous users2024-02-05In fact, this is a question of division of functions and a division of labor in stages. In the initial stage of the enterprise, everyone confuses these two, but when the enterprise develops to a stage and enters the CIS, it begins to have a functional distinction between these two ideas. In many advertising agencies, there are many similarities between the two, and advertising agencies usually have designers who are responsible for the creative and design, so people take them seriously.
In fact, the real meaning of advertising creativity is the planning and co-ordination of enterprises in publicity, that is to say, the purpose to be expressed is concentrated to form a core publicity point, and advertising design is to use this core point in a or concentrated form to form a design plan.
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Anonymous users2024-02-04A brilliant advertisement must be extremely creative, otherwise the public's impression will be very shallow. Creativity is different from what we see and receive in our ordinary life, and there is creativity everywhere in life, even if it is just a paper cup, not only limited to advertising.
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Anonymous users2024-02-03Kodak: Stringing together every moment of life--- we all know the characteristics of film: a long film is rolled together, and separated by a small grid, a small grid, recording every moment taken by the camera, and this moment is also every fragment of our life, and the tight arrangement of the small grid is also fully reflected in the word "string", in the word "every moment", so the word "string" is really a finishing touch, refined and just right, everything once stuck to the "life" it seems much more cordial, The word life 2 is this sentence that adds naturalness and intimacy).
Canon: Moved always (camera, a very cold machine, with this advertising slogan actually looks very humane, it can be seen how subtle the use of the word moved 2, why do we take pictures?) Because we think it's beautiful, it's worth remembering, it's shocking enough, because we're moved:
Touching can be the touch of the scenery when traveling; Touching can be tears of joy when you succeed; Touching can be a reunion after going through ups and downs, moving can be a lot of people, moving everywhere, so Canon is everywhere. ）
Nestle: It tastes great (what is Nestle?) Is coffee drunk, and what is the most important thing to drink?
Is it a resounding name? Is it a gorgeous look? Wrong!
The taste, of course! "It tastes great" doesn't use personification or any rhetoric, but it's incisive enough! It's all about saying to consumers, this thing, it's delicious, it's great! ）
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Anonymous users2024-02-02This comrade, you are in the 40s, do you know at a glance that this is the homework of February 14 (it seems to be) in forty languages! What class are you in?
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Anonymous users2024-02-01The theme is not clear, I don't know what it is!
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Anonymous users2024-01-31The Yellow River is clear, and the earth is getting younger and younger!
Dr. Ju.
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Anonymous users2024-01-30In the case of the infield, everyone can hold a strip of cloth with the same word printed on it, or a balloon. Or glow sticks of the same color.
In the outfield, you can make a large poster and ask fans to sign autographs or write words of blessing.
Or spell out the name of the star with a glow stick. The small speaker plays the song of the star. will be attractive.
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Anonymous users2024-01-29Example? Taili vacuum compression bag.
Advertising slogan: too force, save effort for the wife!
Generally, it is a woman who cleans up the room, and the function of the vacuum compression bag is mainly to save space, facilitate the storage of sundries and idle things, and let women save a lot of effort. Let the wife save effort, start from the buyer's point of view, and skillfully show the function, which is strongly related to the brand name "Taili".
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Anonymous users2024-01-28At noon, where are you, I am your hoe, I am looking for you so hard.
Haha
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Anonymous users2024-01-27Upstairs, there are a lot of schools now, who wants to find cost-effective, but this kind of thing can only be compared with each other, I suggest you still go to understand it in person, compare a few more schools, and then choose the most suitable one for yourself, I was so engaged, compared a lot of people, and finally chose Sichuan soft education, it is indeed worth the money. Not only can they learn the skills, but the employment units they recommend are also quite strong. The current treatment is quite satisfactory.
Some people understand one-sidedness and equate marketing with sales pitches. However, sales pitch is not marketing, and sales pitch is only one of the contents of marketing. Peter Drucker, a well-known management scientist, once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant, the purpose of marketing is to deeply know and understand the customer, so that the product or service is completely suitable for its needs and form a product self-sale, ideal marketing will produce a customer who has been ready to buy, and the rest is how to facilitate the customer to get the product or ......."Philip Cowler, an authority on marketing in the United States, believes that "the most important content of marketing is not sales, but the pinnacle of the marketing iceberg ......."If the marketer does a good job of understanding the various needs of consumers, developing suitable products, as well as pricing, distribution and **, these products will be easily sold. >>>More
Find some enthusiastic people, she doesn't know, explain to them the intention, ask them to each hold roses, 99 flowers (rely on your own connections and charm) First of all, ask your girlfriend to have dinner in a western restaurant, you have to make a reservation first, explain your meaning to the restaurant, ask them to help, and then go to the restaurant first before your girlfriend arrives, and ask those guests to help you take turns to give roses to your girlfriend, (You can call the manager of the restaurant to help talk to the guests) before your girlfriend receives the flowers, you can hide first, and you will come out after sending it, (the light is best dimmed) and then look at your own skills, you can sing and sing, English ha. It would be better to be able to play the violin!! >>>More
According to the strength of the manufacturer and the brand, you can take direct sales and distribution, but the product marketing channel segmentation is very critical, some products are promoted, some products are marketed, some products are consumers, of course, the current manufacturers are increasing the development and maintenance of the terminal, the terminal wins!
The Chinese team once created an 18:0 score, and the opponent was **.
Paris, the fashion capital of the world, is home to some of the world's most famous fashion artists, and fashion students from all over the world want to find their dreams. >>>More