Ask an Italian sports brand, an Italian sports brand

Adona Diadora is a leading Italian international sports brand in Europe, founded in 1948. Many of the world's leading athletes have signed up for Diadora, including Serie A powerhouse Roma, famous stars Robert Baggio, Viri and the best referee in world football, Corina.

Lotto.

Lotto is a major brand in the Italian sports sector and a leader in football and tennis. Andrew Thomas began his career at Lotto in 1987 as a franchise manager, where he was directly responsible for managing all trademark licensing rights, and later as marketing manager. During his four years as Marketing Manager, he oversaw the development of the Lotto brand, connecting the world's biggest names in sports, including tennis players Burris Becker and Martina Navratilova, and footballer Luther Gullit.

That's what I contributed:

Diadora) – Italy;

English Network).

Italian sports brand Fila has.

Fila was founded in 1911 by the Fila brothers in the small town of Biella, Italy, as a textile and knitting clothing company.

In the 70s of the last century, he began to turn to sportswear, first hired a Japanese designer to design the logo for FILA, with the letter F as the main element, and boldly used the red and blue contrasting patterns, so that ordinary tennis sportswear glows with intriguing artistic beauty.

In order to open up the global market, Fila began to sign athletes to manage the brand image. I have to say that the vision of Fila's signing stars is quite vicious, signing one is hot, and it is a bold decision to let Fila red and blue tennis jerseys appear on the tennis court.

In 1973, Fila signed Björn Björn Berg, a former Swedish tennis player, as an endorsement. At that time in Europe, white clothes were a symbol of the aristocracy and wealth, and tennis courts were also pure white as the noble color.

Apart from white, there are no other colors to be seen on the court. Although the FILA series of tennis uniforms has given people a sense of visual beauty, it has not been accepted by more people psychologically. When Björn Berg wore the FILA tennis series and won 6 consecutive French Open championships and 5 Wimbledon championships, FILA's clothing also followed the halo of the champion.

In the 10 years since Anta acquired Fila, it has not disclosed much information about its operations. Many people have also questioned Anta's financial figures, believing that Fila's income is not transparent enough and may not operate as well as its previous owners.

At that time, consumers would only think that this was a brand new luxury brand. Anta's reshaping of Fila is to make it an independent sector, not just an Italian sports brand, let alone an Anta brand, which is the core element of Fila's turnaround.

At the same time, Anta deliberately kept a distance from Fila in terms of brand image, and did not want to lower the grade of Fila because it was close to the people.

In addition, ANTA has also reformed Fila from multiple dimensions such as business model and product design. In terms of business model, ANTA has changed from the previous model of selling goods to dealers to direct brand sales, so as to grasp consumer preference information more quickly.

In terms of product design, Fila integrates trendy design elements and focuses on the young market. The clear definition of the brand and the close integration with fashion allowed Fila to quickly open up the market among young people. At that time, young people were not proud of wearing Adi and Nike, but with a Fila sports equipment as the capital to compare.

Summary. There are many Italian sneaker brands, and here are some of the famous ones:1

fila2. diadora3. lotto4.

superga5. asics6. geox7.

santoni8. hogan9. cesare paciotti10.

moreschi11. sergio rossi12. golden goose13.

bally14. tod's15. gucci16.

prada17. valentino18. versace19.

salvatore ferragamo20. bottega veneta

There are many brands of Liangli sneakers in Italy, and the following are some famous brands: 1 fila2.

diadora3. lotto4. superga5.

asics6. geox7. santoni8.

hogan9. cesare paciotti10. moreschi11.

sergio rossi12. golden goose13. bally14.

tod's15. gucci16. prada17.

valentino18. versace19. salvatore ferragamo20.

bottega veneta

Can you tell us more about that?

There are many brands of Liangli sneakers in Italy, and the following are some famous brands: 1 fila2.

diadora3. lotto4. superga5.

asics6. geox7. santoni8.

hogan9. cesare paciotti10. moreschi11.

sergio rossi12. golden goose13. bally14.

tod's15. gucci16. prada17.

valentino18. versace19. salvatore ferragamo20.

bottega veneta

Kappa, Diadora, Lotto, Diesel, sports and leisure are mainly these few bars, Diadora and Lotto in the heyday of Serie A in the 90s, almost all the stars of Serie A wore these 2 brands of socks to change shoes, such as Basten, Weah, Baggio, these 2 brands must be more professional.

Fila) - Italian and Phila.

The FILA brand was founded in 1926 by the FILA brothers in Biella, Italy.

Diadora) – Italy;

Lotto) – Italy.

Four of the world's top 10 sports brands are in Italy.

Chinese name of errea: errea

Country: Italy.

Type: Famous sports brand.

Headquarters: Parma.

In 1988, it was headquartered in Parma. It is mainly known in the field of sportswear for football, basketball, volleyball and rugby.

ERREA is best known for its sponsorship of football, mainly in Europe. The well-known football clubs that the brand sponsors or has sponsored are:

Premier league. Newcastle; Middlesbrough; Bo talks about Woodley; Norwich.

Serie A. Parma; Atlanta; Genoa; Empoli.

National. Luxembourg national team; Malta National Team; Icelandic national team.

under armour

Specific information. > is satisfied and annoying, and I feel that Duan Yu is ruined with Lu Xie! ☆⌒