What are the ideas for writing the sponsorship proposal of the External Relations Department?

1.Dear Sponsors, *A school-wide multi-sport event will be held on October 200x, which will last for one week.

The period consists of three parts: the opening ceremony, the sports meeting and the closing ceremony (two days). The Outreach Department of the Student Union of our university is the designated publicity and planning unit for such campus activities, and has a deep understanding of the feasibility of sponsoring college students' activities, especially the feasibility of sponsoring our school's sports events.

Let us make this sponsorship feasibility report for your company now.

2. Publicity methods 1. Banners: A week-long large banner publicity, hanging banners in the school, (the content of the banner is the content of the sports meeting and the company's relevant publicity - the name of the sponsor) three days before the event pasted in the sports field and other most important positions. The suspension time is 24 hours a day.

2. We will point out your company as the sponsor in the poster of the Games. (Pre-publicity).

Method 2: 1The context should be clear, so that the merchant can know your general meaning when he looks at your planner!

2.The publicity plan should be innovative! The publicity plan is the main part of the plan, and it is also the capital to attract businesses. Only if the promotion plan makes the merchant feel that it is very useful to promote their products, they will be willing to cooperate with you.

3.Be realistic. Whether it is in determining the publicity plan, or the budget, can not be general, has been exaggerating, a certain degree of deviation from the fact is necessary, but if the deviation is too strong, it will make the business distrust you.

Without trust as a foundation, merchants will not dare to cooperate with you.

We had a large-scale event with Panteng.com before, and we had read a lot of information on the planning of the activity plan, and after many revisions to the plan, we finally got the opportunity to cooperate with Panteng.com, and the cooperation was very pleasant!

The preparation of the planning plan mainly considers three aspects: 1What does the other party need? 2.

What are our advantages and how to play them? 3.The two are combined, the basis of cooperation between the two sides is analyzed, and a cooperation plan is proposed to ensure that the other party's publicity benefits are at least guaranteed, that is, the plan.

In the process of finding a partner, we need to give special consideration to the point where our strengths fit with each other. For example, school radio has the advantage of publicity; Each association also has its own characteristics, for example, the computer association goes to the computer vendor; The Football Association went to a sports equipment franchisee; Bodybuilding associations and fashion associations, because there are many female students, go to beauty salons, fashion makeup and other businesses, theoretically speaking, the success rate is relatively high. Therefore, you should consider the preparation of the plan and the selection of sponsors according to the type of activities and the group of activities your club organizes.

Sponsorship is a brilliant art, involving various fields such as salesmanship, psychology, eloquence, public relations, negotiation, advertising, interpersonal relations, planning, etc., which is endlessly mysterious. Hehe. Climbing vine is very fond of working with this kind of cooperation.

To do this, you must first determine the theme of the sponsorship, the purpose of the sponsorship, and the second is the benefit to the sponsor.

1.Background of the sponsorship event, 2Sponsored Theme, 3Purpose of Sponsorship, 4Benefits to the sponsor (the most important point).

Because no one will give you sponsorship in vain, you have to let him see his interests and the market.

First of all, think about what kind of benefits your event can bring to this sponsor, so that it will be better.