Why do 4S stores always recommend buying a car in installments with zero interest?

Now it is not difficult for everyone to buy a car, even if you don't have any economic foundation, you still have the opportunity to buy a car, because buying a car in installments is very popular now, and there is even a situation of zero interest, which is really incomprehensible.

What they earn on loans is interest, and now they don't want a penny of interest, so what do they earn? The key problem is that 4S stores are also happy to recommend this way of buying a car, which makes consumers think that there must be something greasy in this.

For those consumers who are not rich in money, it is most suitable to take out a loan to buy a car, so that they can not take up a lot of money, but they can also drive a car as they wish, but zero interest is indeed what everyone wants, but many people are very confused about it.

Because the same hundred yuan will definitely not be worth as much as it is now in a few years, and it will always be that money every month, and there is no interest on a penny, which is simply too cost-effective for consumers. However, everyone understands that the 4S store will not be so kind, and these interests must have been calculated elsewhere.

Among them, in the matter of buying a car at zero interest, the 4S store is the biggest beneficiary, not to mention anything else, take the performance as an example, no matter how to buy the car, as long as the consumers take the car, the performance of the 4S store will increase, so that the sales staff can also get their own promotion, and the income of the 4S store has also increased, of course, everyone is willing to do such a good thing. The 4S store has made more money, and consumers can buy a car without interest, isn't it a happy thing?

In fact, on the surface, it seems that the interest is saved, but this is just a statement, because this fee is not needed, but the handling fee must also be paid, and it is paid in a lump sum, so that the total amount is not saved, it is higher than the full payment, even if there is no income elsewhere, and a little handling fee alone can increase their income.

In addition, when buying a car, you also need a lot of expenses, such as insurance, license plate and other fees, as long as you choose to buy a car in a 4S store, these expenses also need to be paid in a 4S store, and the cost of a 4S store is much higher than the cost of handling it yourself, so it is also very profitable.

First of all, one thing is certain, that is, most 4S stores will recommend you to buy a car in installments; There are many ways to buy a car in installments, there are also zero down payment installments to buy a car, etc., today we will mainly talk about this zero interest installment car purchase. Buying a car with zero interest is not really zero interest, but the interest is passed on to the handling fee; In fact, on the basis of the original, the loan interest is replaced by other fees such as handling fees.

But no matter if you buy a car in full or in installments, the income of the 4S store will not decrease; The only thing that changes is what you giveIn fact, if you do the math, you will find that paying in installments will cost one to two percent more than buying a car in full。Because you choose to install, you must need a loan, and the loan requires a handling fee, which is what the 4S store earns; And after choosing the installment, you need to buy insurance and theft insurance in the 4S store, because the car is still owned by the 4S store before the payment is paid.

In the past, in order to allow more customers to choose installments, 4S stores in some areas directly introduced the provision that the full purchase of a car would be fined 500. In a 4S store, the customer buys a car in full, and the sales penalty is 500 without commission; The customer buys a car in installments, and the sales commission is added to the bonus of 1,000. In fact, recommending your installment is essentially allowing you to take out a loan, and this kind of loan is not a little risky; What the 4S shop earns is actually the commission and handling fee you lend to them, which includes the commission of the insurance company and the commission of the lender, which is more money than the money you make from selling a car.

Just like those who promote credit cards, they can get a fee for someone else's card; The sales of 4S stores are the same, recommending customers to buy cars in full, they can only get a commission for selling the car, but if the recommended customer buys a car in installments, then his income will be two more: insurance commission and loan commission. For consumers, the most cost-effective is actually to buy a car in full, because there is no such thing as a win-win situation for two people to do business, 4S recommends what is beneficial to ourselves, and what we need is beneficial to us.

The introduction of car merchants with zero down payment and zero interest rate to buy a car is not a free lunch, but a way to buy a car. In fact, this move by car dealers is not much different from the price reduction of cars. Car dealers have introduced zero down payments, but they have divided the down payment into several monthly installments.

It may not seem like you will be asked to pay in a lump sum, but in reality you are not paying less. It's just that the money is collected from the bank, not the car dealership, and there is a little bit of interest.

It is recommended that you buy the car in installments because you will be charged a fee, and it will be a little more expensive than buying the car in full.

Because at the beginning, I bought a car in installments with zero interest, and then I had to repay it gradually, and the final interest would reach 8%.

Although the interest on the loan to buy a car is waived, the handling fee is unavoidable and needs to be paid in a lump sum, so the total amount is generally a little higher than the full payment.

Because when you buy a car in installments with zero interest, you will definitely go through some procedures, and there will be some handling fees during the period.

This is because their commission will be higher in installments.

Because that's how to buy a car. Finally, you'll find that the interest rate on installments is particularly high.

Two certificates and one card for relevant documents, such as 4S stores and Dandanmai can go to the private household, which is a big advantage, and the vehicle has discounts, and the overall landing cost is relatively low.

Installments are more cost-effective, buy a car to circle a new car, the service commissioner accompanies the new car to go through the procedures, the monthly payment is more than 2,000, the down payment is about 5%-10%, and you can go to a personal household, which is very good.

The reason for this is that sales can increase in this way, and people are willing to buy it.

In order to charge you a fee, and it is a little more expensive than buying a car in full.

They just want to make money, no why? Do you think so?

It is true that there is zero interest rate on two years of car purchase. It is to set the interest rate part of the loan to zero, and only the principal part of the bank can be repaid, but the interest rate is where the profit point of these lending financial institutions lies.

Common zero-interest rate loan methods in the market:

It is a "1-3 year interest-free loan method", which is also the most common mortgage method on the market, consumers take out a mortgage loan to buy a car, and they only need to pay the principal part, and the interest part generated during the period is all borne by the dealer.

Buying a car with a loan allows many people to start a car in advance, but with the bank car loan interest rate rising by 10% on the basis of the benchmark interest rate, consumers not only do not enjoy the preferential price of a car with a one-time payment, but also have to pay higher interest.

It's true, now many cars have a 50% down payment with zero interest on the loan, on this basis they will charge a loan handling fee, generally 3000 must be counterpaid and renewal deposit, these are my personal experience, I hope to help you.

It's just a marketing tool, remember that the wool comes from the sheep, and the profiteers will never buy and sell at a loss.

When the bank car loan interest rate needs to rise by 10% on the basis of the benchmark interest rate, the high interest rate makes "0 interest rate and 0 interest" become the yearning of many consumers who are ready to take out a loan to buy a car, but when you choose this car loan, you find that there are few models to choose from, discounts are discounted, such and such restrictions, inexplicable and even high handling fees, and the calculation of "0 interest rate and 0 interest" does not let you get a lot of cheapness.

Does it depend on the model? There is also a discount from the manufacturer, of course, the service fee is also indispensable. You can still pay for a car in full.

Many 4S stores cooperate with banks or lending institutions, and as long as consumers buy cars in installments, 4S stores can earn a part of the handling fee.

The reason why 4S stores recommend customers to buy a car in installments is mainly because if customers buy a car in installments, they can charge interest, and the profit is naturally more than paying for the car in full. Otherwise, the customer will buy the car in full, and the 4S store will only charge a commission for the car. However, if the customer buys a car with an installment loan, in addition to the car commission, the store can also get the loan commission, as well as the corresponding deposit, handling fee, etc.

In addition, the 4S store provides employees with phased tasks, so employees will naturally do their best to complete the tasks. We need to pay attention to the fact that many 4S stores have cooperative relationships with auto consumer finance companies and have successfully helped cooperative lenders attract customers, and 4S stores can also have dividend income. In addition, buying a car often requires a lot of money, and many people may not pay at one time, and if the 4S store recommends buying a car in installments, it only solves the customer's consumption needs.

The advantage of buying a car in full is that you can pay for it all at once, plus there are no other fees, but for those who are not wealthy and want to buy a car, taking out a loan to buy a car can solve the problem well. If you buy a car in installments, you must also pay a renewal deposit, that is, you promise to buy a car next year or go to a 4S store to buy insurance, otherwise the deposit will be deducted and will not be returned. Many people who buy a car are only aware of the terms of paying in installments, and in the same convention, most insurance companies offer **purchase discounts and monthly installments, but this is much more expensive than paying in full at once.

When buying a car, there are generally service charges and interest for buying a car in installments, which is much more expensive than buying a car in full according to normal calculations. It is advisable not to buy a car in installments.

Because if you buy in installments, the 4S store can get a higher commission, so they will definitely recommend you to buy in installments, but I think you can pay in full.

Because if consumers buy cars in installments, 4S stores can earn a lot of handling fees.

This is because the 4S store and the bank will have some cooperation, and if you handle the installment, you can also get a certain profit, which is greater than the profit of buying a car in full.

Buying a car is the same as buying a house, you can buy it in full or you can buy it in installments through bank loans, which is much less stressful for consumers who are strapped for money. However, there are many consumers who wonder why it is cheaper to buy a car in installments than the full payment?

1. There are three types of buying a car**

When consumers go to 4S stores to buy cars, they are usually exposed to three ** concepts: guide price, naked car price and landing price.

1. The guide price generally refers to the manufacturer's unified guide price, and consumers can find the manufacturer's guide price of each model on many car-related platforms, which is open and transparent, but only has a certain reference role, and usually the manufacturer's guide price is different from the actual car purchase.

2. The naked car price refers to the ** after the discount on the basis of the guide price, and the naked car price = the guide price - ***. For example, the guide price of a car is 200,000 yuan, and the 4S store offers a discount of 20,000 yuan, then the naked price of the car is 180,000 yuan, and the naked car price is the actual market and transaction of the vehicle.

3. The landing price includes all the costs of purchasing the vehicle, including the naked car price, insurance premium, license fee, etc. Therefore, the landing price is higher than the naked car price.

2. Why is it cheaper to buy a car in installments than in full?

For example, if a car with a guide price of 200,000 yuan, if you buy it in full, the 4S store will only discount 10,000 yuan, and the naked car price will be 190,000 yuan. If you buy it in installments, the 4S store will discount 20,000 yuan, and the naked car price is only 180,000 yuan. Therefore, it seems that installments are cheaper than full payment.

But in fact, the cost of buying a car ultimately depends on the landing price, and the most boring thing to buy a car is also the landing price. Taking installment loans as an example, 4S stores will provide a two-year interest-free policy, but they will be charged an additional financial service fee according to the loan amount. For a naked car with a price of 180,000 yuan, if the down payment is 30%, then the financial service fee will need thousands of yuan, or even tens of thousands of yuan.

Nowadays, many people who go to the 4S store to buy a car know that the sales staff of the 4S store will strongly recommend installment payment in front of the customer, especially the zero-interest installment car, which can be achieved only under the premise of paying the principal.

Is it? Of course not, there are also a lot of sales routines hidden in this.

After all, consumers also know that the wool is always out of the sheep, no one will do a loss-making business, the salesperson sells the loan to buy a car, and the 4S store will definitely charge consumers a certain handling fee, which is what we often call the financial service fee, and this fee needs to be paid in a lump sum, so in general, it must be higher than the full payment, and the so-called zero-interest car purchase is just a disguise.

The interest charges have shifted to high financial service fees, even as high as tens of thousands.

Consumers choose to take out a loan to buy a car, which is undoubtedly a good choice for the sales staff of the 4S store, a car sold in installments is higher than the profit commission obtained by buying a car in full, and customers buy a car in full, and the sales are not paid a commission or even suffer a fine. Customers buy cars in installments, and the sales commission will increase significantly, in fact, to put it bluntly, the 4S store earns the commission and handling fee provided by the loan to them.

Learn about 4S shop cars.

People who know the relevant operational details of sales know that 4S stores will have a business model with insurance companies.

If consumers buy a car at zero interest in a 4S store, then they must buy full insurance in the store, and they choose to buy a car in installments, so they have to buy insurance in the store for a few years if they take out a few years, so they can enjoy a certain percentage discount compared to buying car insurance outside, so it will be more disadvantageous to buy insurance in the 4S store.

All in all, pie will not fall from the sky, everyone must also understand some of the important details in detail when buying a car, try to figure out the amount of money to buy a car in installments and the full amount of money, after all, you must consider the real financial problem, so before making a decision, you must figure out your actual situation and refer to the best car purchase plan.