viWhat are the components of visual design?

viWhat are the components of visual design? First of all, in the design process of such a system, there are many links to the knowledge of many industries, mainly through some good methods to make enterprises get better outstanding brand characteristics, which can help enterprises and products in the market, sales and marketing, and slowly establish a better image and so on There is also a certain foundation, so that consumers are happier.

viWhat are the components of visual design? Generally speaking, this common design is a logo, because a brand must have its own VI visual design elements that consumers can recognize at a glance. This is a very important place.

After all, consumers who have bought the corresponding product in the market are still impressed with what they are familiar with, and the image design of the VI brand reflects this very well. It also adds some artistic fonts when necessary to let you know what the brand is doing. If you want to make the product more distinctive, you can add some fixed colors, which can also make the logo have a very unique charm and attract more consumers.

vi visual design elements have some unique characteristics in publicity, mainly to distinguish themselves from other enterprises, in order to better highlight their own advantages.

The vi visual design is also composed of some graphic and font promotional materials to make the consumer look more visual. The key is that such an approach can make many companies stand out and be more confident in engaging in corresponding publicity work in the industry. Global Online School will continue to update the relevant information and skills of graphic design, you can click on the other articles in this article to learn.

vi Design: refers to the visual identity system.

vi is generally composed of two major state systems, one is the [basic design system] in the enterprise design system; the other is expanded from the basic design system to the [application design system] of enterprise visual projects; The vi system is to unify the above two systems in the visual project, and use this as the basic design blueprint. The following is a brief explanation of the elements that make up VI:

One. Corporate logo: a visual symbol representing the enterprise, and also a bridge for the enterprise to communicate with consumers. There are usually graphic logos, font logos, or a combination of both. In recent years, there has been a tendency to replace graphic signs because of the illustrative nature of fonts.

Two. Standard word of enterprise name: the external name of the company, which is mainly designed in local characters and English during planning; Most of the fonts are selected from the printed body and corrected in detail, that is, they become independent and distinctive standard characters for enterprise names.

Three. Corporate color: It represents the image color of the enterprise, usually using one color; Led by the corporate logo, it is widely used in visual sails or projects; It also has a secondary color to distinguish a commodity or business sector.

Four. Brand standard words: In order to expand market share or differentiate products, enterprises create different brands, in principle, they also appear in the national language and English at the same time.

Five. Corporate slogan: The business philosophy, ideas and future policies of the enterprise are expressed in short and powerful words. It often appears at the same time as the standard word of the enterprise logo and the enterprise name.

6. Special printing fonts: the fonts used in the company's external propaganda are used in advertisements, leaflets and poster texts, and the image can be selected from the existing printing fonts, and the fonts can also be redesigned for publicity.

The role of vi design in the external communication of enterprises cannot be underestimated, so it must not be ignored. vi design points are embodied in several aspects, pay attention to the will bring great benefits in the future. So what's the point of VI design?

1. Shape the public image of the enterprise.

The visual identity system, as the name suggests, is to give a business an external image. Creating a complete image and concretizing the abstract brand image is the basic premise of a corporate brand communication, and it is also the key and focus of communication Cong's. Therefore, when designing, it is necessary to pay attention to the "uniqueness" of the enterprise to form a high degree of recognition.

When designers carry out VI design, they will have an in-depth understanding of the business philosophy and corporate culture in advance, and inject the corresponding concept and culture into the VI design of the enterprise, so that the corporate brand image can be widely disseminated in the market at the same time, and the corporate culture can also be widely disseminated, so as to win the recognition of consumers and society. The key to design is that the designer can truly gain insight into the essence of corporate culture, so that the corporate culture can be fully presented in VI.

Irreplaceability is the pursuit of enterprise development, and personalized, unique enterprise VI can help enterprises establish a brand image and establish a unique market position of enterprises, so as to further consolidate the brand position of enterprises. This not only tests the designer's design level, but also tests the designer's overall perception of the market.

VI can make people feel the cultural concept of the enterprise more intuitively, and strong strength, a complete set of VI can not only make the enterprise get the recognition of the society, but also make the employees within the enterprise have a sense of identity and belonging, as well as the sense of honor of the enterprise, which can effectively encourage the morale of the employees of the enterprise and help the enterprise develop more smoothly and rapidly.

For an enterprise that pursues sustainable development, the establishment of the enterprise VI design is undoubtedly an important part of the intangible assets of the enterprise, which cannot be changed at every turn. Therefore, an unsuccessful or poor corporate design is an irresponsible approach for the company, the employees who serve it, the shareholders of the company, the customers and even the consumers of the company. It is recommended that enterprises choose a professional design company to achieve leapfrog development when doing VI design.

Formerly known as Freelancer China Freelancer, it is a leading crowdsourcing service platform in the freelancer industry. It is the most trusted freelancer for employers and freelancers, and its service categories cover more than 400 modern service areas such as intellectual property rights, trademark registration, logo design, graphic design, construction, copywriting planning, decoration design, etc. We are committed to solving various practical needs for the majority of demanders and creating a full range of creative services.

1. The sense of form in vi design.

The basic function of vi design is to convey the corporate concept through a certain design form and form different visual image positioning. Therefore, what kind of design form the advertising company adopts, such as whether the corporate logo is dynamic or static, whether the corporate standard color is cold or warm, and what form the standard font uses, all depend on the positioning of the corporate image. Therefore, the premise of virtual instrument design is the design concept, and the design concept determines the form of the virtual instrument.

Excellent corporate image works are not inspired by inspiration, but to accurately grasp the corporate image positioning, through the image design to fully reflect its corporate philosophy, VI design process is the concept and graphics of the enterprise.

2. VI design concept.

VI design concept refers to the ideal positioning of the collection of corporate image design, including market positioning, industry characteristics, such as brand positioning, the concept of the enterprise, specifically refers to the logo, standard font, standard color, auxiliary graphic creativity, VI design concept design form refers to the collection of various design elements, including points, lines, surfaces, shapes, colors, space, etc. The concept of VI design does not contradict the essence of design form, but "concept before form" and "form before concept" form different VI design concepts. The design style of "concept first, form second" requires starting from the concept, clarifying the design concept, and then matching the design form.

This vi design philosophy sometimes ignores the design form in order to fully reflect the design concept.

3. VI design style.

In general, the design style of VI is "less is more", which embodies the concept of moving from simplicity to "local reflection of the whole", and reflects profound ideas from few changes such as local colors or deformation of English fonts. However, it's easy to fall into the fallacy that simple equals simple. VI design advocates the combination of traditional culture and design form, so the sense of culture is strong, but the form is often greater than the content.

Therefore, the coordination between the design concept and the design form of virtual instruments is a worldwide problem. Only by combining the two with national culture, local culture and corporate culture can we form a unique high-fiber work.

vi design generally includes two major parts: the basic part and the application part. Among them, the basic part generally includes: the name of the enterprise, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules, etc.; The application part generally includes:

Signage flags, office supplies, PR supplies, environmental design, office clothing, special vehicles, and much more.