Discuss the detailed steps of VI design with the design company

1. Communication. The first step is obviously to conduct in-depth communication with Party A, including but not limited to: company culture, company philosophy, company scale, product information, VI design direction, VI design budget, etc.

Only after these basic materials are implemented, can the design company carry out the VI design to the point.

Second, the project. Any large-scale project is inseparable from the process of project establishment, which includes but is not limited to: sorting out data, collecting data, brainstorming, planning first, top-level design, etc.

Only through the vision of the design company, the top-level content of VI design is sorted out, and the general direction is controlled, can we ensure that the VI system is systematic and not disjointed.

3. Contact. After VI Design Company prepares its own design path and concept planning, it is necessary to repeatedly communicate, modify, contact and negotiate with Party A, and finally Party A and Party B reach a more perfect consensus.

4. Logo design.

Logo design is the soul of the whole set of design, is an indispensable content, all follow-up VI system design, all rely on the logo spread, extension. Therefore, in the logo link, it is necessary to spend great efforts and make great efforts to make a high-art logo that takes into account corporate culture, corporate brand, and corporate philosophy, and fits the market, consumers, and popular aesthetics. In the logo design, there will inevitably be many communications, exchanges, and consultations with Party A, and finally, to reach the level of satisfaction of both parties.

Fifth, VI kit design.

On the basis of the logo, it also extends to a variety of advertisements including albums, foldouts, posters, ladders, etc., as well as office vi such as sticky notes, drinking glasses, tools, and licenses.

6. Delivery. After all the contents are completed, we will agree with Party A, finalize the contents, and deliver the original documents to complete the contract.

vi Design Process:

1.Research Senqing (target customer review of this Qingqian beauty preferences, industry and category characteristics, corporate culture and philosophy).

2.Interpretation of brand strategic positioning.

3.Design strategic direction.

Devise. 5.Basic system design.

6.Application design.

vi Purpose of design:

a. Clearly distinguish the enterprise from other enterprises while establishing the obvious industry characteristics or other important characteristics of the enterprise;

b. Attract the public's attention and generate memories with a unique visual symbol system that makes consumers have the highest brand loyalty to the products or services provided by the company;

c. Improve the sense of identity of the employees of the enterprise and improve the morale of the enterprise.

VI design has unity, whether it is internal management, or external image publicity needs a unified image to repeatedly promote, in order to strengthen the image of the enterprise core potato industry, so that the information dissemination is more rapid and effective, leaving a strong impression and influence on the public. In order to achieve uniformity and realize the standardization orientation of VI design, simplification and unification can be adopted.

First, series, combination, general and other techniques for the comprehensive design of the corporate image.

Secondly, VI design has differences, if an enterprise wants to distinguish itself from competitors and gain the recognition of the public, it is not possible to have its own personality, therefore, the principle of difference is a must have for successful enterprise VI design. After all, in the minds of the public, enterprises and institutions in different industries have their own image characteristics, for example, the corporate image characteristics of food and IT companies should be completely different. Therefore, it is necessary to highlight the age of the industry in the design, so as to make it different from other industries and more convenient for people to identify and identify.

Secondly, we must highlight the difference with other enterprises in the same industry in order to have a unique style and stand out.

Third, VI design also has the characteristics of effectiveness, which mainly refers to the limited implementation and operation of enterprise VI through planning and design. VI is not a decoration of the enterprise, so it is very important to be able to implement the operation, after all, the effective enterprise VI can play a role in establishing a good corporate image.

Write a design description for creative typography as follows:

1. Design positioning:

1. Visual effects; Science and technology, green environmental protection, pursuit, stability, image.

2. Design vocabulary: science and technology, internationalization, first-class and decorative.

Second, the design theme:

High-tech, green and natural.

First of all, write the idea, such as: the transformation of Chinese characters or English letters, the image shape, etc.

Finally, summarize the general idea of the logo.

Logo Design Principles:

1. Creativity is excellent.

2. The shape is refined and the hunger is prominent: the focus is on the shape, emphasizing the shape, and it plays an irreplaceable and important role in the logo design. The concise and concise diagram can highlight its simple visual personality under the impact of complex and numerous information, strengthen the visual effect of the graphic, and maximize its unique artistic role of the logo.

3. Easy to identify, easy to apply: the focus is to facilitate the repeated scrutiny of the logo, and the injustice can more correctly reflect the creative idea of the sign, and its concise and unique shape can leave a clear impression on the viewer, so it is easy to identify, remember, and make people unforgettable.

Every company will have its own VI system, if you want to make your company even bigger. A good corporate VI design can bring good market feedback to the enterprise and have a direct impact on market recognition. Next, the company will give some suggestions and ideas on VI design to the company, hoping to help the company's brand promotion.

The precautions are: proceed from reality and take into account the overall consideration. Whether writing a long-term plan or a short-term plan, it is necessary to proceed from reality and analyze the objective conditions.

The written enterprise VI design work plan should be forward-looking, but also leave room for improvement, and the goal should be scientific and moderate, so that the plan executor can complete it through some efforts. The goal is clear and the expression is accurate. vi The design work plan should be accurate in terms of time, quantity and quality, and the purpose, task, requirements, methods, measures, steps and division of labor should be specified to facilitate the implementation of inspection.

For example, in the task requirements, it is not necessary to write vaguely and generally "strive to improve the quantity and quality of products and reduce costs", but to specify how much output should be achieved, what standards should be achieved in quality, and how much cost should be reduced. The measures and methods should be scientific and concrete, and they should be highly operable.

Highlight the key points and distinguish between priorities and priorities. There are many things to be done in a period of time, what to do first, what to do later, what to do secondarily, what to do secondarily, we must distinguish priorities, highlight the key points, and combine points with areas and areas in an orderly manner; To achieve a combination of light and heavy, not eyebrows and mustaches. In this way, it is conducive to the comprehensive development of enterprise VI design work and achieve twice the result with half the effort.

Less talkative, not lyrical. The plan requires the use of two expressions, a description and a narrative, and it is sufficient to state the objectives, practices, etc., without the need to state reasons.