What is the purpose of the brand VI design?

The purpose of brand VI (visual identity system) design is to convey the image and values of the brand through visual elements (such as logo, color, font, etc.), so as to enhance the brand's recognition and trust in the minds of consumers, and improve the competitiveness and market share of the brand.

In fact, the brand VI designs.

The purpose is basically to effectively distinguish the whole business from other businesses. At the same time, it is also possible to establish some industries in the whole enterprise or other important characteristics to ensure that the economic activities of the enterprise are independent or irreplaceable, and to clarify the market positioning of the enterprise.

It is also an intangible asset for enterprises.

Ability to better communicate the company's business philosophy, or other corporate culture.

and effective image promotion through visual design.

What is the purpose of the brand VI design? It attracts more public attention with its unique advantages and visual symbols, which may generate a series of memories, and most consumer groups have absolute brand loyalty to the products or other services offered by the entire enterprise.

What is the purpose of the brand VI design? The purpose and significance of brand VI design is to strengthen the identity of each employee, in order to better provide the enterprise, most of these things may not have a decent image design, the results show that for ordinary enterprises, their image may disappear in the vast sea of people, which means that in the process of design, sometimes there is no soul, it will give us more corporate culture, and even most consumer groups, for this visual design is also very recognized.

In the actual communication process, they will have more business ideas or other visibility. Basically, the purpose and meaning of a better brand vi design will be better emphasized. Want to know more about graphic design.

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vi Design: refers to the visual identity system.

Internally obtain employees' sense of identity, sense of belonging, strengthen corporate cohesion, establish the overall image of the enterprise externally, integrate resources, convey the company's information to the audience in a controlled manner, and continuously strengthen the audience's awareness through visual symbols, so as to obtain recognition.

Some of the world's well-known multinational companies such as General Motors, Coca-Cola, Canon, Bank of China, etc., without exception, have established a complete set of corporate image recognition systems, and they can be invincible in the competition, which is not unrelated to scientific and effective visual communication. In the past 20 years, some domestic enterprises have gradually introduced image recognition systems, the earliest Sun God, Jianlibao, to the later Konka, Skyworth, Haier, have also achieved success in practice. Under China's emerging market economy system, if enterprises want to develop in the long run, an effective image recognition system is indispensable, which has also become a runner for enterprises to take off.

Founded in 1998, Tianchuang Professional VI Design Co., Ltd. is the first professional brand design creative agency in China dedicated to providing brand logo design (VI design), brand naming, brand image application system design, and brand environment guidance design services for enterprises, public utilities and administrative units, and has Beijing office, Tianjin company, Shanghai office and Guangzhou office. Tianchuang designers always pay attention to and share the latest global brand design (VI design) concept, listen wholeheartedly, understand the difficulties and real needs of customers; For customers to dig deep into the core value of the brand, to help customers solve the brand naming, logo design, brand image system application and promotion and other aspects of the problem.

Brand VI (Visual Identity) design refers to the unified visual identity performance, standardization and proprietaryization of all visual things of the brand. Through VI design, the brand image is conveyed to the public.

VI (Visual Identity), which is translated as visual identity, is the most communicative and infectious aspect of the CIS system. 83% of the external information that people perceive reaches people's minds through visual channels.

In other words, vision is the most important and main channel through which people receive external information. The visual identity of corporate image is to transform the non-visual content of CI into static visual identification symbols, and carry out the most direct communication in the most extensive and diverse application forms.

Scientific design and the implementation of a favorable visual identity are the fast and convenient ways to spread the business philosophy of the enterprise, establish the visibility of the enterprise and shape the corporate image.

The design of VI is not a mechanical symbolic operation, but a vivid expression with MI as the connotation. Therefore, VI design should reflect the business philosophy of the enterprise from multiple angles and in an all-round way.

The brand VI design includes two major parts: the basic part and the application part.

Among them, the basic part generally includes the name of the enterprise, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules and so on. The application part generally includes signage and flags, office supplies, public relations supplies, environmental design, office clothing, special vehicles, and so on.

The role of brand vi design for enterprises:

1. While clearly distinguishing the enterprise from other enterprises, it also establishes the obvious industry characteristics or other important characteristics of the enterprise, so as to ensure the independence and irreplaceability of the enterprise in economic activities. Clarifying the market positioning of the enterprise is an important part of the intangible assets of the enterprise.

2. Convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of the image.

3. Attract the public's attention and generate memories with their own unique visual symbol system, so that consumers can have the highest brand loyalty to the products or services provided by the company.

4. Improve the sense of identity of the employees of the enterprise and improve the morale of the enterprise.

VI Design Applications:

1. Office supplies.

Stationery, sticky notes, envelopes, fax paper, business cards, file bags, folders, work cards, invitations, office pens, document bags, etc.

2. Packaging. Wrapping paper, handbags, boxes, etc.

3. Architectural style.

Building wall signage, signboard design code, etc.

4. The company's car body design.

Company buses, vans, etc.

5. Clothing.

Workers' clothing (spring, summer), sales staff clothing (spring, summer), after-sales staff clothing (spring, summer), T-shirts, office staff clothing (spring, summer), ties, etc.

6. **Style.

**DM, poster style, pop style, newspaper advertising style, magazine advertising style, corporate profile cover style, TV advertising logo style, etc. <>

I believe everyone must be very interested in branding, because branding can often make very creative products, these advertisements have been very successful in the market, many people are willing to buy branded products, this is where the magic of design lies.

For some large companies, brand promotion is also very important, when the brand launches a new product, the best way is to promote it, if the use of promotion techniques is better, then it will receive a great response in a short period of time, and the popularity in the market will gradually increase.

The main product of brand VI design is brand promotion, there are many new brands are carrying out certain promotion activities, when you want to promote a new product, you can go to find a brand VI design, maybe you can achieve the best effect. So what's the point of brand VI design?

First of all, a key point is to emphasize humanization, there are many kinds of humanized requirements, the most important of which is to take into account the needs of people, which is very needed, as a normal person, the product we most want to see is in line with our expectations and make us feel very satisfied with the vi design works, it may be in line with some of our aesthetics, may also impress the softest place in our hearts, this kind of products are very humane, I believe you will like it.

The second key point is to enhance the national personality, we all know that the national personality is very important, different nationalities will have different characteristics, if the characteristics of these different nationalities can be integrated together the effect is very good, at the same time we must respect the customs of each nation, in the design if you can consider these contents will be very special, but also be able to distinguish from other designs, this is a very smart approach.

The last point is to conform to the public's aesthetics, we all know that everyone's trillion limb aesthetics are different, this is the aesthetic difference, but there are some similarities in everyone's aesthetics, we can grasp this similarity to design, such a product is in line with the aesthetic law, of course, it can be liked by people.

Seeing this, I believe you must have a very good understanding of the brand VI design, if so, you can try it according to the above methods, and the performance of the product will be more obvious after highlighting the key points.

Brand VI design includes logo design, corporate image, product packaging, advertising, product posters, window displays, gifts, etc., a good brand to creatively open up market space.

Function: 1. Enhance the overall image and management level of the enterprise.

The popular vi brand image design can promote the sales of the product directly. VI brand image design can establish a new corporate image, the special service and pure new concept, unique service and a series of image content into trust in the product, in an overall way to deliver it to consumers, so as to achieve the purpose of commodity marketing.

2. Clarify the market positioning of the enterprise.

It is clear that the market positioning of the enterprise is an important part of the intangible assets of the enterprise, and the brand VI design can quickly convey the business philosophy and corporate culture of the enterprise. Brand VI Design uses its own unique visual symbol system to attract the attention of the public and make them impressioned. Brand VI design can increase the sense of identity and belonging of employees in the enterprise, form the intangible assets of the enterprise in people's minds, help enhance the corporate image, promote the development of the enterprise, and help establish the integration of corporate resources and the overall image.

VI brand image design conveys information to the public, constantly strengthens consumer audience awareness, and thus obtains the recognition of the public.

The most basic brand image design includes: MI, VI, BI, etc., specifically brand naming, advertising slogan, logo design, packaging design, advertising design, poster design, album design and store design.

Shape the corporate image of the enterprise.

Help enterprises to open up the market.

It will help the majority of enterprises to publicize and promote.

It can be seen that the role of brand image design is very large, so in production and life, enterprise managers must pay attention to their own brand image design work.

The most basic image design of the brand includes: MI, VI, BI, etc., specifically brand naming, advertising slogan, logo design, packaging design, advertising design, poster design, album design and store design.

Shape the corporate image of the enterprise.

Help enterprises to open up the market.

It will help the majority of enterprises to return to the industry for publicity and promotion.

It can be seen that the role of brand image design is very large, so in the production and life of the hungry, enterprise managers must pay attention to their own brand image design work.