What is the Brand Competitiveness Index? What is the brand competition rate?

The Brand Competitiveness Index is a comprehensive index that measures the competitiveness of a brand (resources, capabilities, technology, management, marketing, human resources, etc.).

Brand competitiveness is an integral part of enterprise competitiveness. The competitiveness of the enterprise is determined by the capability system of the enterprise, and in the economy of product operation, the enterprise capability system is constructed based on the product competitiveness. In the economy of brand operation, the orientation of the competitiveness structure of enterprises has undergone profound changes, although product competitiveness is still the basis of enterprise competitiveness, but the leading ability has shifted from product competitiveness to brand competitiveness, brand competitiveness has become the core of the competitiveness structure of enterprises, and has become the core ability of enterprises to distinguish from or lead their competitors in the market economy, or to maintain uniqueness in the industry and lead the development of enterprises.

The basic connotation of brand competitiveness is: an enterprise has a brand, which can show its inherent quality, technical performance, perfect service, and customer loyalty in the market competition, so as to promote the ability to increase brand value. In the market competition, it is important to have a brand, but more importantly, enterprises must establish their own brand competitiveness.

Undoubtedly, the key to winning the brand competition is always to continuously improve the brand competitiveness. However, in the modern dynamic, complex and uncertain competitive economy, it is far from enough for enterprises to only use a collection of products and market activities, or only to seek to enhance brand competitiveness with a group of resources or to bury and transport a capability, and enterprises must organically integrate various capabilities and establish a brand competitiveness structure in order to maintain the sustainability of competitive strategy. In fact, the competitiveness of each brand has its own unique structure and development dynamics.

Analysis of the structure of brand competitivenessThe focus of attention is the composition of the brand competitiveness structure and the dominant force of the competitiveness structure.

For example, if you are a college student, you want to build a brand, your college student's personal brand, then you have to recognize your own things from all aspects, write ** don't copy it, you also need to be honest, and some things can't be seen to stand up bravely to speak. What is brand competitiveness, that is, to be down-to-earth. This is your personality, this is the brand, if you ask a sentence, the teacher is not in the office, you say in the office, if he receives another sentence, is it really in the office, then you can't talk about brand competitiveness.

Brand competitiveness is to make you stand on the ground for a long time, so that don't trust you from the heart. Someone else Qiao Kai asked you if the teacher was in the office of the Oak Office, and you said that it was in the office of so-and-so. Brand building is over, why?

Because you have done a lot of work and provided a lot of information, this information is completely true, and it can also be said that so-and-so teacher is in so-and-so office, if he is not there, please call his mobile phone, and I will copy the mobile phone number to you. OK, your brand is flawless.

The essence of brand competition is to occupy consumers' mental resources and establish their own brand perception.

Generally, the correspondence between brand competitiveness and market performance is compared.

The competitiveness index refers to the difference coefficient, the closer the competitiveness index of the commodity is to 100, the stronger the competition will be to attract Huili; Conversely, the closer you get to 100, the less competitive you are.

**Competition index is the ratio of a country's net export value of a product to the combined value of imports and exports of that product. If the ratio is positive, it indicates that it is a net exporter, and the closer the ratio is to 1, the stronger the international competitiveness.

Brand competitiveness - and the core competitiveness of enterprises.

Brand competitiveness is the external manifestation of the core competitiveness of an enterprise.

With the development of the market economy, the competition has become increasingly fierce. The number of competitors is gradually increasing, and the means of competition are more advanced. When the market experiences a single product competition, quality competition, competition, advertising competition, etc., it is found that brand competition is imperative, the market, enterprises, and consumers tend to have strong demand for brands, and brand competitiveness has gradually become the core competitiveness of enterprises.

Brand competitiveness is the deep-seated reason why a brand has greater market influence, high market share, high added value and long life cycle than similar products. It is the unique ability of the company's brand to distinguish and lead other competitors, which can show the brand's inherent quality, technology, performance and perfect service in the market competition, and arouse consumers' brand associations to promote their purchase behavior. If your company's products sell better than similar products of other companies, sell fast, sell expensive, and sell for a long time, it means that your brand competitiveness is strong, otherwise, it means that your brand competitiveness is weak.

For consumers, the core competitiveness of enterprises is the tangible benefits that can be perceived, and brand competitiveness is the best form of expression of this interests. The characteristics of brand competitiveness and the core competitiveness of strong enterprises have a high degree of identity.

The above indicators are all based on consumers' direct evaluation and recognition of the brand, among which, the core indicator is brand loyalty. Because brand loyalty determines the customer's preference for the brand, and more importantly, brand loyalty determines the degree of attention that customers pay to the brand.

Active attention is the acquisition of information to meet the needs of the audience. Audiences are often actively looking for the above information because of their yearning for it. There are a number of factors that trigger this search for customers, and the wealth numbers and entrepreneurial stories behind their brands are extremely appealing to businesses.

The process of enterprises being concerned has also had a profound impact on the public - the entrepreneurial spirit, wealth creation experience and wealth quality of enterprises, this communication is a kind of transmission of role model power, which invisibly affects the life of economic groups of the Chinese public.

Brand Competitiveness Index of Chinese Enterprises.

China Enterprise Brand Competitiveness Index System (CBI) is a set of index systems that use multi-index comprehensive evaluation and analysis methods to reflect the strength of Chinese enterprises' brand competitiveness and the development trend of brand competitiveness in the form of an index.

The China Enterprise Brand Competitiveness Index System (CBI) is jointly developed by the Chinese Academy of Social Sciences and the Brand Management Committee of the Chinese Marketing Society, which is the product of the market call and the internal requirements of the development of corporate brands. It is aimed at the chaotic and low-level evaluation of market brand management, in order to promote the mature and healthy development of Chinese enterprise brand building, and the scientific and systematic development of Chinese brand management.

China Brand Power Index (c-bpi) is China's first brand value evaluation system, which is included in the brand policy system of the Ministry of Industry and Information Technology and supported by special funds from the Ministry of Industry and Information Technology. It is an independent and unbiased study based on the feedback of Chinese consumers on the products or services they have used or owned, and it is a brand power index that measures the influence of consumers' purchasing behavior, and is the most trusted brand evaluation system for consumers and enterprises.