Why is it so difficult to settle in Tmall, and which categories are easy to settle in?

Because the threshold of Tmall is constantly improving, if you are a novice to settle in Tmall, it is recommended to start with the following categories:

1. The market is relatively wide, women's clothing, but this needs to be refined to select products, because there are thousands of merchants in the same period, and if you want to win over your opponents, you really have to think of more ways to avoid products that are too hot, and they may not be easy to sell.

2. Cosmetics, such as a lot of cosmetics, if you have geographical advantages, you can consider it, and relatively speaking, you can still make some money.

3. Glasses are highly profitable products, and I believe that people who know know that this is a profiteering industry, and the cost is very low, but it can be sold many times more than the cost.

4. Bao Ma's products, but maternal and infant products need to have a safety inspection certificate, which is much higher than others, the threshold will be much higher, and the baby's things are safe and quality to be put in the first place, although the market is very wide, but also to be cautious to join.

6. Medical-related products and machinery, but drugs are also very tightly regulated, if you are a practitioner in this industry, the opportunity is still greater, and it is not easy for ordinary people to step into this field, so it is difficult to make money.

7. The various auxiliary materials that everyone needs, especially the student examination materials, are very profitable, so people with resources in this area can also consider doing this.

8. To provide services for others, it can be to charge phone bills, do design, consulting, etc., these are also a way to make money, belonging to the service products, if it is more famous in my field, the income is not low, so you can choose in many ways, of course, the most important thing is to find the target group, someone has a demand, then you can sell the product.

The main reason is that Tmall is very popular now, so many people are buying things on Tmall, so it must be difficult to settle in. I have also settled in Tmall myself, it is too difficult, I have not successfully settled in at all, so I found a Sichuan Xueyi e-commerce **** on the Internet, and I went down the store at one time, and friends who want to settle in can also give it a try.

Skills generally do not have a lot of skills, first of all, it is necessary to meet the basic conditions of Tmall's investment, and then there are materials that need to be submitted, there is the kind of quality that can prove the strength of the company or brand is the best, and then there is the more important Tmall settlement operation plan.

The Tmall entry operation plan is a very critical part of the entire settlement process, and it is also something that allows Tmall Xiaoer to intuitively see the strength of the company and brand, which is very important and very important, but now there are many powerful and qualified merchants who do not know that the Tmall settlement operation plan is very important, so this is the reason why it is easy for them to fail when they go to settle in and apply.

Meow Meow PPT planning suggestion: When you don't know the whole process of Tmall settlement very well, or when you are not very sure, you can find a more professional and reliable platform and team for the Tmall operation plan.

There is no skill, as long as the information is complete and the brand influence is large enough, follow the process step by step.

First of all, you need to have basic qualifications, only with you can you have the opportunity to applySecondly, you also need to prepare the entry materials of the corresponding category, the more detailed the information, the higher the grasp of entry.

Then, on the part of skills, Tmall pays attention to a company's comprehensive operation capabilities and brand influence. From this point of view, you can improve the grasp of the store by packaging your own brand company, etc.

After that, you also need a PPT operation plan, which will reflect your product, your selling point, your characteristics and sincerity.

Finally, the timing of the move in is also one thing. Tmall will be very strict about entering the market, and will also regularly clear a batch of merchants, which will create a gap. Therefore, choosing the right time can be very beneficial for moving in.

Hello, if the user has the corresponding materials for the store, and the application still fails, and it is not very urgent, then you can try to settle in on Tmall. This is a one-stop onboarding service. The agent will analyze the actual situation of the needs of different stores and the information of the trademark company, and give a professional and reasonable settlement plan.

Assist the company in preparing the required qualification certificates and application materials. Provide one-on-one consulting services throughout the process, so that the success rate of Tmall settlement is improved.

When Tmall settles, each brand only has 2 opportunities to submit for entry within 90 days, and if there is no professional brand operation strategy support for entry, it is difficult to apply for success, and repeated submissions will also be restricted by Tmall.

How much does it cost to apply? After meeting the necessary application conditions, the fee mainly involves the deposit and annual fee, as well as the platform service fee, and the service fee is mainly assessed according to the difficulty of entering the category, the industry situation, and the brand qualification.

The cost of the security deposit will vary depending on the type of trademark or store

Specialty stores: The deposit for stores holding the notice of acceptance of trademark registration is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 50,000;

Franchised stores: the deposit for stores holding the notice of acceptance of trademark registration is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

In addition to the security deposit, you also need to pay an annual fee of 30,000 to 60,000 yuan depending on the category. The annual fee of Tmall** is mainly based on the category, and if the corresponding sales are reached, 50% or 100% of the annual fee can be refunded when renewing.

If you want to take a shortcut to settle in Tmall, that is, to find a company directly to settle in, generally professional companies will have their own doorways, so for people like us who settle in by themselves, it is very difficult to move in successfully, I have also settled in myself before, and if you have any questions, you can ask me directly.

1. Medical and epidemic prevention products. The epidemic struck, the country once fell into a panic, experts suggested that whether at home or outside, must wear masks to prevent the spread of the virus, so the employees who planned to go home for the New Year returned to the factory to produce masks, but the popularity of masks has not decreased in the past half a month, and the masks on various platforms have been snatched up, not only masks, but even the medical protective equipment that is not often bought has become a "hot pet", which shows that this kind of product is extremely hot.

2. Fresh products. In the special period of "staying at home", people's grocery shopping has become a big problem. Previously, I saw a funny**, the general content is that after the delivery man leaves the dishes at the door, when he comes down to pick them up, he puts a pile of money, but the dishes are all taken.

It can be seen that what people urgently need now is fresh products.

3. Kitchen utensils. During the "lockdown", people are idle and have nothing to do, but the desire to cook good food is stimulated. I learned that since the Spring Festival, not only Tmall, but also Tmall Global's consumer demand for kitchen utensils has increased significantly, of which the sales of noodle machines have increased by 400% year-on-year, and the noodle machine has increased by 280% year-on-year.

Fourth, food. "People take food as the sky", since ancient times, people's love for food has only increased, eating is an indispensable part of people's lives, Tmall's monthly "Food Festival" has also brought a large number of consumers to various stores, not to mention that in this special period, there will be more considerable harvest. Therefore, it is a good choice for food to settle in Tmall.

5. Maternal and infant categories. The diet of adults has become a big problem, and of course the diet of children is no exception, not only in terms of diet, but all related items for children are urgently needed. However, due to the impact of the epidemic, offline physical stores have been forced to close and suspend business.

The category is your own choice, if you want to open a store on Tmall, the first thing is to select products, choose blue ocean products, that is, products with fewer sellers and more buyers, and then manufacturers must have the ability to continue to innovate, and the selling points of products are many, which can solve the real pain points of consumers, and there are surprises, which is the most competitive product.

List of information on the early station:

1.License.

2.Trademark certificate (no business scope to the second page) sail hole.

3.General taxpayers.

4.Exclusive Power of Attorney.

5.Alipay Power of Attorney.

6.Bank Account Opening License.

7.Legal entity ID card.

8.Product list.

9.Product test report.

10.Business license color**.

11.Product**10 sheets.

12.Factories & Production Lines**.

13.Offline stores**.

14.Company honors, awards or other related qualifications.

The lowering of the threshold for Tmall entry is mainly in two aspects, one is to cancel the registered capital requirement, and the other is to cancel the establishment time requirement, the specific categories are as follows:

Categories that cancel the registered capital requirement: all categories except for the two categories of phone bill recharge, online games and QQ will cancel the registration requirements for registered capital;

Categories that cancel the establishment time requirement: All categories except for the four categories of education and training, film performances, sports events, phone bill recharge, online games and QQ will be cancelled.

Businesses with a slightly larger scale are not willing to stop at the stage of opening **c stores. Entering Tmall can make the brand more classy. So is the threshold for Tmall to enter the market high? What are the conditions for Tmall? Today I will teach you how to operate it step by step.

Tmall entry fee is an annual fee of 3000 yuan, which is paid every year, and a certain deposit is also required, 150,000 yuan with TM trademark, all of which are 100,000 yuan for the Zhizhou R trademark, Tmall will charge 5% deduction points from each successful transaction, and all of the above do not include Tmall** decoration costs and other fixed investment costs, fixed investment includes staff salaries, office space, office equipment and other expenses, so in fact, Tmall entry conditions are quite high, and it is still necessary to investigate clearly when entering in.

The process of entering Tmall is as follows: open the Tmall page, pull the page down at the bottom and you will see a "merchant entry" button, click it to enter another page to view the relevant settlement details, on this page you will see that there are four tabs of entry guide, entry requirements, tariff standards, and service halls, and you can click on one of them to view the details according to your needs.

If you settle in, you need to click on the "Settlement Guide" to select the card, open the window, and follow the prompts to view the detailed information, it is recommended to check carefully, there will generally be relevant detailed requirements and tariff standards for Tmall entry, and then click to enter the service hall, you can see the entrance of some related services, and you can view and pay attention to the detailed information according to the prompts.

In addition, I would like to remind you that generally speaking, the payment time of the annual fee is to pay the annual fee of the next year in a lump sum before December 26 of the first year, and if it is a new business, you need to pay the annual fee for the actual remaining months of the contract in advance within half a month after the entry review is passed, according to the validity period of the contract, Tmall is not allowed to pay it month by month.

If you feel that the process is too cumbersome, it takes too much energy and may not be able to successfully settle in, you can find Bajie to help you solve your worries, professional services, from material preparation to the application process, Bajie one-stop service to solve your worries, Tmall entry conditions Tmall entry process.

The new trial operation store can be operated and settled by yourself, and the pros and cons of buying a store and opening a store depend on your specific situation.

There is some difficulty. It will be better to settle in, and there is a certain traffic base for buying a store, but it is someone else's brand, which is expensive. Entering is to open a new store, Tmall new store has traffic support, if you are not particularly anxious, you can choose to settle in first,

Now it is very simple to settle in Tmall, Tmall has canceled the store entry threshold in April, as long as it is an enterprise business, you can apply for entry.

At present, it is better to buy Tmall, because the threshold for entering Tmall is now lower, and the competition for new stores must be fierce, and the starting point for buying a mature store is a little higher, and the weight will be better.

Whether it is to buy or settle in Tmall, now is the best time, Ali has reduced the burden on merchants this year, many fees have been reduced, and the pressure to open a store is much less.