Why is it difficult for Tmall to settle in? What kind of merchants does Tmall like?

Here I give you the method is to find a representative to settle in, maybe you have another opinion on the settlement of the agent, here I will give you a calculation, when others find a representative to settle in has opened their own Tmall store, has begun to make money, you are still worried about the rejection of Tmall entry.

Jack Ma said that anything you can do as long as you feel it is profitable, as long as you feel that it is profitable. Doing anything is investing, your parents are investing, sending you to study is investing, and finding a substitute to settle in here is also investing. So why don't you do it?

As the saying goes, there is a give-and-take, so what is shared with you above, how about Zhizhou Tmall on behalf of the station? Of course it's good.

1.Targeted investment.

Since this rule has been in place, it is difficult for some small companies that do not have a certain amount of influence offline to settle in through their own efforts.

2.Category limitation.

In order to saturate the platform store, Tmall adopts category limitation. Tmall has stopped entering most categories, and even if you want to move in, it is difficult to achieve it.

3.Product Issues.

Tmall** has many brands and countless products, if your products are seriously homogeneous, there is no difference, and you can't bring fresh blood to Tmall, you will naturally be turned away.

4.A question of opportunity.

Tmall will open different categories of investment promotion every month, if merchants can not grasp the investment information in time, miss the opportunity to wait for a long time, this year is the best time for businesses to transform and upgrade.

1.Brands with their own traffic.

Traffic is closely related to brand influence and popularity, which is a very important point for brands, which can not only bring actual transaction volume to the brand, but also bring more traffic to Tmall. If your brand traffic foundation is weak and you can't bring more traffic to Tmall, you will naturally be rejected, so merchants should focus on building brands in the early stage of entry, enhancing brand awareness, and attracting more traffic.

2.Innovative and unique products.

Trademarks can bring traffic to Tmall, so unique products are to make consumers have a desire to consume, and products with a strong sense of creativity and design must be liked by Tmall, especially those products that only appear on the Tmall platform are very popular with Tmall. Being able to package your own products will be of great help to improve the rate of getting out of the store, after all, scarcity is expensive.

What are the difficulties in entering Tmall? One is the limit, and the other is the condition.

Due to the increasing number of merchants entering Tmall, although the products are diversified, the number of merchants and product categories have gradually become saturated. In order to prevent Tmall's business from reaching the "ceiling", it began to implement a policy of restricting investment promotion, only inviting more well-known brands to settle in Tmall, and for those products that are not in Tmall's hot brand library, they can only enter Tmall by self-recommendation.

However, self-recommendation is not an application that can be passed, and merchants also need to meet the conditions for entering Tmall. The Tmall platform has requirements for the enterprise qualifications, brand-related qualifications and qualifications in the industry of merchants who apply to settle in Tmall, and Tmall also requires merchants to have strong store operation capabilities and brand influence.

If you want to try, you can also do it, there are more businesses that have been rejected from entering the 90-day restriction period twice, so don't blindly settle in, waste the opportunity to settle in vain, it is better to find a professional agent to settle in, and if you have any questions, you can consult the cat shop to understand.

Hello, the process of settling in Tmall is very cumbersome, Tmall is similar to applying for entry on behalf of Tmall, and merchants need to submit an application for entry to Tmall, but the difference is that there is a third party to assist in the whole process of settling in, like Tmall**What is the specific difference between buying and selling and settling on behalf of Tmall?

Tmall store transfer: If the user does not have the corresponding materials for the store, and the store is more urgently needed, you can choose Tmall store transfer at this time. As we all know, Tmall stores need to be registered in the name of the company, and Tmall stores belong to the company's property.

Therefore, as long as the company changes its legal person, shareholders, bank, trademark, etc., the Tmall store can be regarded as truly transferred, so as to realize the change of the actual controller of the Tmall store. Therefore, at this time, users can directly take over a Tmall store, which can easily realize the idea of entering Tmall, and the old Tmall store has a certain reputation base and customer source, which can allow users to stand on a higher starting point.

Tmall settlement: If the user has the corresponding materials for the store, and the application still fails, and it is not very urgent, then you can try to settle in Tmall on your behalf. This is a one-stop onboarding service.

The agent will analyze the actual situation of the needs of different stores and the information of the trademark company, and give a professional and reasonable settlement plan. Assist the company in preparing the required qualification certificates and application materials. throughout the process.

Provide one-to-one consulting services to improve the success rate of Tmall entry.

The new trial operation store can be operated and settled by yourself, and the pros and cons of buying a store and opening a store depend on your specific situation.

There is some difficulty. It will be better to settle in, and there is a certain traffic base for buying a store, but it is someone else's brand, which is expensive. Entering is to open a new store, Tmall new store has traffic support, if you are not particularly anxious, you can choose to settle in first,

Now it is very simple to settle in Tmall, Tmall has canceled the store entry threshold in April, as long as it is an enterprise business, you can apply for entry.

At present, it is better to buy Tmall, because the threshold for entering Tmall is now lower, and the competition for new stores must be fierce, and the starting point for buying a mature store is a little higher, and the weight will be better.

Whether it is to buy or settle in Tmall, now is the best time, Ali has reduced the burden on merchants this year, many fees have been reduced, and the pressure to open a store is much less.

Hello, the process of entering Tmall is very cumbersome, and here are several ways to open a store on Tmall:

1. Self-recommendation to settle in.

Due to the high threshold for Tmall entry, the success rate of applying for entry by yourself is very low, and the brand will be restricted for 90 days if it fails to submit two times in a row, and changing the store opening company will no longer work! Therefore, you should cherish the opportunity to submit more and fully prepare the materials before submitting the application! Therefore, for those who are not sure about the independent application, it is recommended to choose to settle in on behalf of others or other ways.

Second, buy a Tmall store.

To achieve the purpose of settling in by buying**, the general information is complete, and the transfer process is smooth, you can basically successfully settle in Tmall. However, the cost will be relatively higher than that of self-application, because there will be a cost of buying, which should be evaluated according to market conditions, categories, store dynamics, etc. In addition, if you buy a store on a third-party buying and selling platform, you also need to pay a service fee, and you don't need to do it for private transactions, but for security reasons, it is recommended to buy and sell on a reliable third-party platform, which is more secure for yourself, and there are more store choices.

Second, find a representative to settle in.

The third-party platform is familiar with the investment dynamics, and the bigger the more reliable the platform, it has a professional settlement consultant team, even if the company's brand is not enough to enter Tmall, it can also assist and guide how to enhance the brand competitiveness, so as to achieve entry.

Some people are worried about the cost of settlement, this is not to worry, you can understand the entry fee**, and then generally charge after the settlement is successful, and there is no charge if it is not successful.

Third, the first store of the operating enterprise is incubated and settled.

After reaching a certain level of category through the operation of the enterprise ** store, you can get the reverse invitation of Tmall to settle in, and the customers who get the reverse invitation to settle in can basically determine the next store, his disadvantage is that the incubation cycle is long, and the reverse invitation does not have a clear node for the various dimensions of the store, which is not suitable for merchants who want to quickly obtain the operation of the Tmall store.

Fourth, new stores settle in.

For merchants whose brand and corporate strength cannot be confirmed but want to enter Tmall very much, Tmall adopts the method of opening a store for trial operation, and conducts performance appraisal of the store through a 4-10-month assessment period.

Tmall entry is more troublesome, and the qualification review is very strict.

Tmall may decide whether to allow entry based on the actual situation (including but not limited to brand demand, company operating conditions, service level and other factors); At the same time, Tmall can require customers to provide other qualifications in the application and subsequent operation stages; Tmall will update the entry criteria from time to time in accordance with relevant national regulations, development trends of various industries and consumer purchase needs.

In the past two years, in order to assist more brands to transform online, empower brands with Internet +, in-depth study of the entry policy of Tmall's various channels, and choose the most suitable entry channel for merchants, it has been given by Tmall many times as "Tmall on behalf of the gold medal service provider", friends who have e-commerce doubts can leave a message for consultation, and Maitao.com e-commerce will do its best to answer everyone's doubts.

Now that all major brands have opened stores on Tmall, why do you need so many companies to settle in Tmall? The brand effect brought by Tmall is the most exciting point for merchants, and the concept of Tmall is also from an Internet e-commerce online shopping platform to a quality online shopping platform.

Tmall is the guarantee of the brand in the hearts of consumers, and the brand that can enter Tmall must have undergone many investigations, so the sedan manuscript that consumers can accept in their shopping hearts will be relatively high, and **enterprise stores, as long as they have a business license, they can settle in, many small processing plants, **enterprises, and individual stores have people settled in, and consumers who buy in ** will compare ** and evaluate. Tmall's reputation in terms of security is indeed much better than **.

** stores are many and miscellaneous, even if the sales are very high, it is difficult to build a well-known brand, and after entering Tmall, it becomes ***, which are completely two different concepts. And consumers will definitely choose to accept "big brands" rather than "miscellaneous brands".

The data of Tmall stores is more real, and consumers are more trustworthy, so a crown store may not have a good operation effect.

It should be noted that Tmall only accepts merchants who hold a trademark registration certificate issued by the State Trademark Office or a trademark acceptance notice; Purely graphic trademarks are not allowed to be settled, because the store name and related domain names cannot be named if they are purely graphic. Therefore, it is necessary to pay great attention to the registration of the trademark, and only when you get the trademark registration certificate, you can apply to settle in Tmall**, the trademark is an important part of the application, so it is necessary to understand the requirements.

If you have any questions about entering Tmall**, please log in to Bajie for consultation, and professional customer service will try our best to solve the problem for you!

Tmall entry conditionsTmall entry process.

The first is the capital threshold. Some people say we shouldn't be without 100 watts of funding. Because the general category requirements are that the registered capital of the company opening the store is more than 1 million yuan (including 1 million yuan), it has been established for more than two years in accordance with the law, and has the qualification of a general taxpayer; Then pay the deposit, brand ***, store:

100,000 yuan for trademark, 50,000 yuan for R trademark; Specialty stores: 150,000 yuan for trademarks, 10 yuan for R trademarks, and 30,000 yuan and 60,000 yuan for technical service fees. In a word, the first condition for opening a Tmall store is to have money!

It takes about 3 months for the Trademark Office to issue a notice of acceptance; The Trademark Office shall complete the preliminary examination within 9 months from the date of receipt of the application for registration; The announcement period of the preliminary examination of trademark registration is 3 months; The time to complete the trademark registration is about 13 months. However, the e-commerce market is constantly changing, and the frequency of product updates is getting faster, which means that the 13-month time period is likely to miss out on the best time to open.

In addition, even if the above two basic conditions are met, you cannot successfully apply for entry, because Tmall's slogan is quality Tmall, which means that the merchants who can now enter Tmall have a certain brand influence, otherwise, it will be difficult to open a store on Tmall. Because of this, in the face of the development trend of e-commerce and the upgrading of online shopping consumption, more and more people join e-commerce and choose Tmall, Jingdong, etc., so as to gain the advantage of opening a store. In the context of not being able to enter independently, some people began to choose 51 smart companies, which Tmall will transfer service providers to, take over other people's stores, and open directly.

The main benefits of staying on Tmall** are as follows:

2.You can sign up for Tmall's merchant training and targeted courses in various categories to help improve your online marketing skills;

The reason why so many people move in is because they feel that they can make a lot of money, and it is also very good for Tmall.

If you settle in Tmall, you must have a lot of money, so the advantage is that Tmall has more and more funds.

Of course, there are many such shops. It's also more convenient for us to shop, and the discount on Tmall will definitely be great.