How are training provider courses reasonably priced?

Generally, there are 4 types of charging standards that should be designed when pricing institutional courses, namely:

List price; Newborn price;

Old with new price; Old price.

The price is advertised to the outside world**, and it is generally not the final deal**, but the price reflects the value of the course to a certain extent, just like a dress with a price of 3000 in the shopping mall, your first feeling will think that the dress is worth 3000, but if the price is 99, you only think that it is worth 99;

In order to promote the transaction of the day or the class, you can design a transaction proposition, such as 500 yuan off for registration now, and give away a learning equipment worth 900 yuan;

The old with the new price refers to the discount price enjoyed by the introduction of the old students, this price must be more preferential than the natural freshmen, and each transaction gives the old students 1000 yuan shopping points, note that here are shopping points, not cash, because you can dock the points**, some points** are one-off shopping, but those goods are on Jingdong and** is the original price, that is to say, the actual cost of 1000 yuan points is only 100 yuan, but it gives people the feeling that they bought 1000 yuan of things;

The price of old students refers to the ** of old students who continue to register or renew, and the price of old students is lower than that of old students with new students. Because this work is designed in advance, what we need to do here is to pay for tuition fees. How do the credits come from?

It is rewarded in the student's class performance, and this design has two advantages, one is that it can facilitate the management of students through credits, so that students can achieve an optimal learning effect, and the other is that it can lock students and generate secondary consumption.

If you can't refer to your peers, do market research.

English training providers are one of the most common and one of the most popular. The fees charged by English language training institutions are generally based on the content and quality of teaching. There are four levels of fees for English language training providers:

VIP class, boutique class, ordinary class and basic class. Among them, the VIP class charges the highest, generally more than 5,000 yuan; For high-quality shifts, the fee is between 3,000 yuan and 5,000 yuan; The fee for ordinary classes is between 2,000 yuan and 3,000 yuan; The basic class costs between 1,000 yuan and 2,000 yuan.

Examination training institutions refer to institutions that provide people with various examination training, such as college entrance examinations, postgraduate examinations, English level 4 and 6 examinations, etc. The fee standard of the examination training institution is generally divided into two levels according to the teaching content and the fee standard of the examination training institution: high-end class and ordinary class.

Among them, the high-end class has the highest fee, generally more than 10,000 yuan; The fee for the regular class is between 2,000 yuan and 5,000 yuan.

Examination training institutions refer to institutions that provide people with various examination training, such as college entrance examinations, postgraduate examinations, English level 4 and 6 examinations, etc. The standard of fees for the collection and sale of examination training institutions is generally divided into two levels according to the teaching content and the charging standards of the examination training institutions: high-end classes and ordinary classes.

Among them, the high-end class has the highest fee, generally more than 10,000 yuan; The fee for the regular class is between 2,000 yuan and 5,000 yuan.

In general, the charging standards of different training institutions are based on the services and teaching content they provide, so when choosing a training institution, you should choose a suitable training class according to your actual situation, so as not to waste unnecessary costs.

Vocational skills training institutions refer to institutions that provide people with vocational skills training, such as beauty salons, cooks, car repairs, etc. The charging standards of vocational skills training institutions are generally divided into three levels according to the teaching content and the charging standards of vocational skills training institutions: high-end classes, middle-end classes and low-end classes.

Among them, the high-end class has the highest fee, generally more than 10,000 yuan; The mid-end shift is second, and the charge is between 5,000 yuan and 10,000 yuan; The low-end class charges between 1,000 yuan and 5,000 yuan.

Yingsheng Observation answers for you:

To discuss the pricing of education, it is necessary to have a deep understanding of the cost structure of education. The cost composition of traditional training institutions (New Oriental, Xueersi, etc.) is: about 15% of the venue rent, 15-20% of marketing, about 15% of the cost of sales, and 30-50% of the teacher's salary.

Education will not have to pay high venue fees, the cost of teachers is also very low, with the current 91 foreign teachers and VIPABC and other **education** foreign teacher cost of hiring, they can use 10-20 US dollars per hour ** to hire overseas foreign teachers, using the advantages of the Internet, the world's teacher resources can be used at low cost for ** education, on average, ** education teacher salary cost is 70% of the traditional institution teachers, or even lower.

Although, the cost of teachers and venues is very low, but the fixed cost of the initial stage of the establishment of ** education is still very high, ** education has high requirements for content quality and product interaction, so the early research and development costs, as well as servers and other facilities must be high investment, Lao Pi said that a good ** education**, the initial investment should be at least 20-500,000 (if you develop your own education software will be higher). However, due to the characteristics of the Internet and software, the marginal cost of education services [Note 1] is almost zero, so the cost of later expenditure will be very low - now enjoy the same educational content, online education pricing is only half of offline traditional education, and in the future, this will be lower, and traditional educational institutions will face the "** attack" of online education terror.

Therefore, the later it is, the lower the cost of education, the higher the pricing power, and the advantages of combining education with the Internet and software will be highlighted. A well-formed **education**, the large cost of which will be focused on marketing and sales.