More and more training institutions are opened, and the courses are free , so what do they rely on

In today's society, the fierce competition for talents is self-evident, in order to provide better education for their children, many parents have reported their children since childhoodCram schoolsand training classes, so as not to let the child lose inStarting lineAbove. In this context, the issue of education has also received great attention. In addition to attending regular school, extracurricular tutoring should be something that every child will experience.

In the past, you could go to cram schools to improve your grades. Now every family goes to extracurricular tutoring. Once your child doesn't go to cram school, it's easy to fall behind in learning.

Because of this, education and training institutions in the industry have also ushered in the market. I believe that those who are familiar with this industry will find that a large number of training institutions are born every year, and they will linger at the school gate during the summer and winter vacations. Of course, there are many new training institutions, and there are not a few that will soon fall.

And most of the time, the courses of these training institutions are free, how can you make money? In this regard, experts debunked the ruse. Some of the courses of the training institute seem to be free, but with the free model, they can make millions a year.

For any training institution, there will be off-season and peak season. In the peak season, although we are busy every day, we also earn a good income. In the off-season, a sharp drop in income can easily lead to the risk of bankruptcy.

The free model is well suited for the training provider market. Many training providers are worried about business because of this. We all know that if you want to have foot traffic, you first need drainage products.

For training institutions, products for drainage are naturally a free learning course.

If parents want their children to attend a course, they need to pay a deposit. It is important to note that if the child does not attend the class, part of the expenses will be deducted by the training provider. In effect, this is the equivalent of the training provider screening customers for itself.

If they are not willing to take such a free course, they are unlikely to become a paid member in the future. Through this free model, some organizations recruit thousands of members, each paying hundreds of yuan, or hundreds of thousands of yuan in revenue. The reason why the free model can also allow training institutions to earn millions a year is to gain the trust of customers first, and then let customers take the initiative to pay little by little.

Not only does this make customers feel like they're getting a bargain, but they're willing to pay.

More and more training institutions are opened, and the courses are still "free", in fact, this does not exist. Training institutions also need to hire teachers with relevant majors, and their so-called courses are "free", which is actually a trial class, and one or two classes are free for you to experience, the purpose of which is to attract you to enroll in their training institutions.

The free courses of the training institutions are only for the early stage, the first few classes are free, they mainly use these methods to drain, and the renewal of students in the later stage is the main thing.

For some basic courses, it is free, but if you want to improve or advance later, then you will have to charge money. Free is just a means for them to compete with their peers, and when they pull people in, they start charging one after another, and they also make money from tuition fees.

At the beginning, it was free, and then when you really want to learn or really think it's good, you will definitely charge for it, and in the early stage, it is free to attract students.

Summary. Dear, I am glad to answer for you: a certain amount of "margin". As we all know, if you want to have customer flow, you first need to have a product that attracts traffic. For training institutions, the product of drainage is naturally a free learning course.

More and more training institutions are opened, and the courses are "free", so what do they rely on to make money?

Dear, I am glad to answer for you: a certain amount of "car head deposit". As we all know, if you want to have customer flow, you first need to have a product that attracts traffic. For training institutions to come to Zao, the drainage products are naturally free learning courses. Number of closed rocks.

In order to give their children a better education, many parents have enrolled their children in cram schools and training classes since childhood, in order not to let their children lose at the starting line. In this context, the issue of education has also been given great attention. In addition to going to regular schools, extracurricular tutoring should be something that every child goes through.

In the past, you may have gone to cram school to improve your grades, but now every family goes to extracurricular tutoring, and once your child does not go to cram school, it is easy to fall behind in learning. It is precisely because of this that the industry of education and training institutions has also ushered in the market. If parents want their children to participate in a training class, they need to pay a certain amount of "deposit".

Of course, this fund is only to ensure that students will come to class on time, to put it simply, there is no charge for the training course, but the resources are limited, so in order not to waste resources, students need to come to class on time. As long as this can be done, the deposit will be refunded in full. When many parents heard this, they were naturally very moved.

Many people do not hesitate to pay the money, as long as they ensure that the child goes to class on time. It is important to note that if the child does not attend the class, this fund will be partially deducted by the training institution. In fact, this is equivalent to the training institution screening customers for itself, if you don't even want to take this kind of "free" course, it is unlikely to become a paid member in the future.

It is through this free model that some organizations have recruited thousands of members, each of whom pays a few hundred yuan, that is, hundreds of thousands of income. Although it is said that the deposit can be refunded as long as the class is attended on time, the training institution has thought of a "routine" before that. That is, this fund can be fissioned in the later stage, such as paying a deposit of 600 yuan, which can be used as a training fee of 1,200 yuan in the later stage.

In the previous free experience, parents did think that this training class was good, and naturally they didn't want to get the money back.

** Free computer training, open such a training school, what to rely on to make money.

Don't feel that everyone has to listen to the class for free, and if you take advantage of it, you will leave, and you will not be able to tolerate it, and users who really have no need are too lazy to take advantage of this Qiye Bi, after all, everyone's time is very precious.

What did you make money on?

Cooperation, you need to buy a computer to listen to the class, and the cooperation of selling a computer, just like taking a driver's license and buying a car, I understand the hidden group like this, I hope to answer your doubts! <>

I'll give you a look. First of all, in any industry, there are those who make money and those who do not, and the education and training industry is no exception. However, compared with other industries, the education and training industry has its particularities.

First, even if the education industry is also a service industry, if you can't take care of these two things in education and training, it is basically not profitable, it may be a lot of investment, the institution house is very rich, but there is no source of students, plus this new crown, there will be many institutions bankrupt.

Second, the degree of social recognition of the education and training industry is polarized, and some parents are asking which education and training institutions are good, holding the identity of God, and taking their children as test subjects, the basic effect is very small, and they will give these institutions some bad evaluations, which is also very resentful for the managers of training institutions. If any institution really improves her child's grades, such parents will become real fans of the institution, and will also help the institution referral, which is an important customer for the survival of small and medium-sized training institutions. There is also a very hostile to the education and training industry, feeling that it is all about money, and will interact with other children not to go.

Therefore, the existing institutions that can continue to operate and obtain teaching licenses have to pay a lot, and not everyone can do it.

Third, the aroma of wine is still afraid of deep alleys, even if the teaching and research teachers of the institution are very good, parents will refer, but if they do not invest in publicity, they will slowly be robbed of students by new institutions, so the publicity investment is also shared with rent, water and electricity, and teachers are part of the cost.

Fourth, in the education and training industry, teachers are the lifeline of the institution, and the boss of the institution without management ability will spend money and not settle well, and the institution with large teacher mobility will basically not have good business results. Then the body, which is bright on the outside and loose on the inside, will not go far either.

Secondly, the regional differences in the education and training industry are also very large, not to mention the imbalance of education across the country, and similarly, there are great differences in parents' consumption views. Within the same city, the consumption power of different areas also varies greatly. Therefore, if you can't deeply analyze the market and blindly enter the market, there are many institutions that end up in a dilemma.

According to the more than 10 years of experience of teacher Liu Yiyi in Shenxuebang, the cost allocation of the institution is roughly the following proportion:

1. Labor costs account for 25-33% of the total cost

2. Fixed inputs such as field rent and daily wear and tear account for 18-22% of the total cost;

3. Marketing expenses are generally 8-12% of the previous year's turnover;

4. Tax, five insurances and one housing fund account for 7% of the total cost

If the profit margin is less than 10%, the operation of the institution is basically unhealthy;

Profit margins in the 10-20% are not very healthy;

20-25%, basically normal;

25-30% of the operating health.

When it comes to financial accounting, there are two key pieces to note:

1.Turnover, consumption, carryover, cost, profit, these are a few key items;

2.It is subdivided, the consumption rate, the unit price of the course, and the consumption cycle, the longer the general cycle, the greater the risk;

3.Carry-over is not a simple course carry-over and the current course carry-over, you need to consider the overall cycle in order to be able to lay out the cash flow on hand;

4.Many people will think that cash flow is important, but more important is the amount carried forward, that is, to ensure the quality of teaching and the rate of consumption;

5.The state of the ideal institution is: the expenditure is equal to the carryover, so it is flat; The expenditure is greater than the carry-over, and there is a risk of loss; The payout is less than the carry-over, and there is a profit margin.

6.Let's take a closer look, the detailed formula is much more complicated than this, and educational institutions operate linearly.

The second is to avoid a misconception:

There is no problem with the fact that students can use their tuition fees when they collect them, but in the education industry, don't do this! The financial settlement of educational institutions is roughly divided into: turnover, carry-over, cost, profit; The tuition fee is the flow, the carry-over is the consumption of class income, the cost is used for daily expenses, and the profit is the actual income after the carry-over minus the cost!

Note: It is a carry-forward minus cost, not a turnover minus a cost. If the expenditure is turnover, then just ask:

Students don't consume classes, do you want to refund the money? If you want to return, what will you return?

It is possible to earn money, because the current training institutions are particularly expensive, and the educational resources are also good, and can improve the performance of students, so it is possible to earn money.

It is possible to make money, because the fees of these training institutions are relatively expensive, and many people will apply for training institutions now.

Although there are many training institutions now, it is still possible to make money because the development of education today is very realistic.

You can really make a lot of money, which is why there are so many training institutions and so many amateur teachers.

It's hard to say that the most "money-making is hard, but there are some areas that are very profitable and true."

1.After-school tutorial classes. Needless to say, now tens of thousands of tutoring classes have become the norm, and the one-on-one tutoring of experts for postgraduate entrance examinations has reached the level of 100,000 yuan.

2.Intermediaries. In the past, most of the intermediaries were exporting students, but now this kind of intermediary has begun to change to a two-way street

Introducing international students from abroad to schools in Japan. I know an example of a foreign student who paid $10,000 and the agency helped him find a Chinese university every year for four years (just helping to find a school, filling in materials and communicating, and completely ignoring what happened after entering the school).

3.Innovation and entrepreneurship on campus. The country has always been a double innovation activity, and innovation and entrepreneurship on campus are also in full swing, if the project is favored by venture capital, it is not a dream to start a company and make a lot of money.

So why can't institutions make money? There are several reasons for this.

First, the threshold of this industry is too low, and there is almost no threshold, resulting in too many peers and serious customer diversion. If you want to open an educational institution, the cost is low, and some small institutions can find a community and rent a private house. Some people asked, will there be a relevant department to investigate.

Basically, there is no, even if there is a check, it is generally said that a few teachers organize students to make up classes, which is not profit-making, and the inspection department will not do it. Therefore, due to the large number of peers, the diversion of students is serious, and the source of students is greatly affected.

3. Some in-service teachers charge a fee to tutor their own students, and the students are digested by the school. Nowadays, many in-service teachers take students with extracurricular tutoring, and students are absolutely trustworthy in school tutoring, and secondly, the time is well arranged, and there is no need to find a day off. Again, this reduces the number of students in the institution.

Fourth, the dual impact of high rents and online education. As mentioned earlier, a large part of the operating cost of off-campus training institutions is the cost of rent. In recent years, due to the higher and higher housing prices, the rent cost of training institutions has also become higher and higher.

In addition, with the improvement of supervision, the management department also has requirements for the business area of off-campus training institutions, and those who do not meet the requirements are not allowed to operate. Therefore, the cost of running an off-campus training institution is indeed getting higher and higher.

In recent years, due to the development of the Internet, online education has become more and more popular, especially in the special period of this year (2020), online education is even more popular. The source of students is limited, and it is becoming more and more difficult for online educational institutions to intercept more and more students, and it is becoming more and more difficult for offline institutions to do business. It is recommended that offline institutions try to carry out online teaching, transform in a timely manner, conform to the trend, and reduce operating costs by the way.