How can I reduce advertising costs? How to get the maximum publicity effect with the lowest cost adv

Advertising is everywhere and everywhere, and now advertising in the 21st century has become a part of people's lives. The widespread use of advertising is a concern for many business owners. How can you get the most out of your advertising with the least amount of money?

The traditional four ** are not only expensive, but also in this 21st century, the effect they can play is decreasing. How many people are targeting the huge information community of the current Internet? Is there a device that can link these together to form a whole?

The emergence of online advertising machines solves this problem very well.

What is an online advertising machine? Network advertising machine is a kind of link to the Internet to achieve product display, text information, **** equipment, you can put the product information you want to put in it to promote product promotion, you can also put some ** in the form of **** promotion or as a service equipment so that customers can choose their favorite entertainment variety shows when waiting for business.

Does the network advertising machine have so many advantages and the cost is higher than the traditional four major ** investment? Let's compare the cost of the traditional four major ** and advertising machine: let's watch TV first, as we all know that advertising in TV stations is calculated in seconds, few companies have the ability to say in TV stations that I can only **my advertising to me 24 hours a day**, the whole**360 days, and the advertising machine can and not only 360 days** their own advertising and can be selected at any time** The content cost is naturally needless to say, followed by broadcasting, which is currently rare in the 21 world. Maybe it's been a long time since a few people knew what you're trying to promote.

Moreover, the newspaper, not to mention anything else, take Shenzhen's Jingbao and Nanfang** as an example, not to mention that he reads few people, and the cost is definitely not low, a small edition will cost hundreds of days, and it is enough to do it for a month.

And the advertising machine is only a few thousand, and the good ones are tens of thousands, and the larger ones are tens of thousands (unless there are special requirements, hundreds of thousands or millions are generally not used). Maybe someone here will say that TV, newspapers read a lot of people are definitely better than you put an advertising machine, this is not necessarily, in addition to the network advertising machine can achieve the role of "home advertising" and can be connected to the Internet to publish information on the Internet so that do not see, so that it can be absolutely not narrower than the spread of TV newspapers, and the advertising machine can also save the counter display, leaflets and other cumbersome processes directly displayed to customers to see, the advantages of the advertising machine are still many, here will not be listed one by one, Does this calculate whether it saves advertising costs?

It is necessary to balance an input-effect ratio, that is, cost-effectiveness. How much it costs, first of all, depends on the advertising cost limit that your company can afford, and then you have to consider the cost performance.

Your product is good, let consumers help you spread the word, the effect is absolutely good, and the cost is absolutely low.

Reducing advertising costs is not only a problem for advertisers but also for every optimizer, so how to reduce costs.

1.Product positioning.

It is necessary to have a clear identification of their product positioning and what kind of people are suitable for, such as "post-90s, female white-collar workers, teenagers, etc.".

It should be considered from many aspects such as gender, age, economic conditions and user preferences.

2.Platform selection.

When we make sure that the banquet is suitable for which type of people, we must choose the right platform, and the main user attributes of each platform are different.

For example, "Meiyu" has mostly female users, "far right" young users are the mainstay, and "Today's Toutiao" has high stickiness for users over 30 years old.

The choice of a suitable platform will have a profound impact on the subsequent advertising effect.

3.Copywriting materials.

Good copywriting and materials can not only attract the attention of users but also arouse their desire to buy, the beginning of the copywriting appropriately quotes some stateless "title party" to attract users, ** collocation should have a visual impact, in line with product attributes, in combination with current events or festivals to resonate with users.

4.**Set up.

After the previous preparations are done, it will be a link of **setting, **setting is high, the cost of consumption is high, and the setting is low and cannot be consumed. Often, when setting **, you can refer to the bid price of the previous period and the average price of the daily **.

E-Media Media is good, you can barter your products for advertising space, and will evaluate which advertising plan is suitable for you according to your brand situation.

The high cost of promotion is a problem that many companies will encounter when they just start to do bidding promotion, how to control the cost, in fact, cost control is a work that needs to be continuously adjusted, which can be divided into the following steps:

Timely rejection of negative words and the elimination of malicious clicks to reduce unnecessary consumption;

Organize the data in each account every day to observe whether there are problems that affect the promotion effect;

The high cost of promotion is a problem that many companies will encounter when they just start to do bidding promotion, how to control the cost, in fact, cost control is a work that needs to be continuously adjusted, which can be divided into the following steps:

Timely rejection of negative words and the elimination of malicious clicks to reduce unnecessary consumption;

Organize the data in each account every day to observe whether there are problems that affect the promotion effect;