What exactly is the internal and external background of a company in management?

The internal and external background of the enterprise refers to the internal environment and the external environment!

The internal environment of an enterprise refers to the sum of the material and cultural environment within the enterprise, including factors such as enterprise resources, enterprise capabilities, and corporate culture, also known as the internal conditions of the enterprise. That is, a shared value system within the organization, including the guiding ideology, business philosophy and work style of the enterprise. The content of the internal environment analysis of the enterprise includes many aspects, such as organizational structure, corporate culture, resource conditions, value chain, core competency analysis, SWOT analysis, etc.

According to the growth process of the enterprise, the analysis of the internal environment of the enterprise is divided into the analysis of the growth stage of the enterprise, the analysis of the history of the enterprise and the analysis of the current situation of the enterprise.

The external environment of an enterprise is a general term for the external political, social, technological, and economic environments of an enterprise.

1.The political environment refers to the country's policies, laws and regulations, and the development of the domestic and foreign political situation.

2.Social environment refers to the population, the income or purchasing power of residents, the cultural and educational level of residents, etc.

3.The technological environment refers to the level and development trend of science and technology related to the industry.

4.The economic environment includes the macroeconomic situation, the world economic situation, the position of the industry in economic development, and the direct market of enterprises. Among them, the direct market of enterprises is the most closely related and influential environmental factor to enterprises.

Specifically, it includes the sales market, the first market, the capital market, the labor market, etc.

From the perspective of whether the external environment has a direct impact on the enterprise, it can be divided into two categories: general environment and specific environment. The general environment refers to the macro environment that can affect all enterprises in a particular society, and the impact on enterprises is relatively indirect. The specific environment refers to the micro environment that can more directly affect a certain enterprise.

The contextual characteristics of an organization in management are composed of three aspects, which are as follows:

1. On the one hand, the resources of the enterprise, whether it is material raw materials, capital capital, or human resources, can be allocated on a global scale. Enterprises can use their superior resources to the core business of the enterprise, and separate the non-core business of the enterprise through business outsourcing.

2. On the other hand, it has changed the structure of resources required for enterprise operation and the relationship between labor combinations between people, which has increased the importance of information resources and sharply reduced the simple and repetitive work of enterprises. A very large enterprise may have only a few dozen employees, but it runs a business of hundreds of millions of dollars.

3. In the new economic era, knowledge has become the most important factor of production in modern enterprises, and the creation and accumulation of enterprise knowledge mainly depend on the employees of enterprises. People play a central role and play a key role in the new economic era.

Teamwork, collaboration, and adaptation reflect the characteristics of the team's initiative in terms of dynamic basis, action process, and continuity mechanism, respectively.

Enterprise Content Management

With the in-depth popularization of IT applications, all walks of life have accumulated a large number of information resources. Scientific management and rational development of these internal and external information resources have become the key to correct decision-making and enhance the competitiveness of enterprises. According to a recent study, digital content that lacks the ability to publish effectively costs companies $750 billion a year because knowledge workers waste their time finding and obtaining the information they need to do their jobs.

In some industries where content is the main core business, such as telecommunications, finance, etc., content and applications have become key assets. Therefore, to strengthen their global competitiveness, they must transform content into an asset that drives business success. At the same time, all industries are faced with the challenge of managing information in a variety of formats.

Customer needs for data management go beyond traditional data management concepts. The research department found that among the large amounts of data stored by enterprises, the structured data processed by traditional relational database management systems (RDBMS) accounts for only 15% of the total data information, while 85% of the global information is unstructured, including paper documents, reports, ** and audio files, **, faxes, letters, etc. How to manage this unstructured information has become a major problem in traditional structured data management.