What is a good corporate culture and what is its role?

I think a good or even excellent corporate culture lies in the fact that when you are faced with no clear job responsibilities, no clear orders from superiors, and no clear operating rules, employees still know what they should do and how to do it!

I'll give you an example, on Saturday you are sleeping at home, the customer calls ** and you complain that there is a problem with the product is very annoying, at this time your company rules and regulations do not stipulate that you must deal with customer problems on weekends, and the customer does not give feedback to your superiors and you have not received instructions from your superiors, at this time you should go to deal with the problem for the customer? Is it telling the customer to be patient and wait for Monday or is it saying I'll be there in half an hour? That's where corporate culture comes into play.

Corporate culture is an important part of the market competition in the modern industry, an indispensable part of corporate culture.

Transformation is also a key element of enterprise development strategy. A good corporate culture helps enterprises form cohesion, attractiveness, development and market competitiveness. The corporate culture of an enterprise is closely related to the company's values, development strategy, competitive strategy and management style.

The determination of corporate culture depends on corporate values, corporate values depend on the personal values of corporate leaders, and the formation and shaping of corporate culture mainly depends on management. In other words, management is the main means of forming corporate culture. "Innovation" is the cultural characteristic of Microsoft, which is mainly reflected in the selection of scientific and technological talents, and the way of working is not limited to form.

And it is these that allow the company's developers and the company to maintain a strong ability to innovate and occupy a dominant position in the industry. At the time of huge losses, Samsung company boldly reformed, starting from management, grasping product research and development, grasping talent development, and relaxing the working environment of R&D personnel, so as to turn losses into wins in one fell swoop, achieve 21 profit margins, profitability reached the first among all enterprises in the world, and the products entered the list of high-end product images, corporate image has also been improved, and the corporate outlook has been changed. The "sea" culture is the core of Haier's corporate culture, and the management of Haier's enterprise embodies the "sea" culture and "sea" spirit of "broad and profound" and "tolerant is great".

Haier has grown from a small state-owned factory to a well-known enterprise in the world's top 500 companies, and from the beginning of emphasizing product quality by smashing products, Haier people and Haier enterprises have been shaping and forming their own corporate culture with management methods, and it is with the help of this corporate culture that Haier has come to today's glory and welcomed tomorrow's splendor. When many enterprises realize the importance of corporate culture to the development of enterprises, they can't help but create corporate culture, what corporate culture, business philosophy, enterprise spirit, corporate slogan and so on are all there, but in fact? This may just be for the comprehensive packaging of enterprises and do some flashy work, in order to catch the trend, take the train of modern enterprises, and the enterprise itself in the operation, management has not because of the empty, so-called corporate culture and change and progress, such a corporate culture is not at all playful.

What is Enterprise? Enterprises are guided by the market and engaged in the production and operation of commodities with profit as the main purpose.

activity of economic organizations. What is Culture? Culture is the sum of spiritual and material wealth formed by people in the process of transforming the objective world and the subjective world.

Therefore, corporate culture is a common ideal, belief and code of conduct formed by a team in the process of completing a cause. Because corporate culture has an important role in soul, cohesion, constraint, guidance, motivation and other aspects, it is determined that corporate culture is actually a kind of enterprise development viewpoint with bigger and stronger enterprises as the basic content.

and business philosophy. And to achieve a coherent understanding of this view, it must be achieved through management tools.

Corporate culture is an important embodiment of the core values of the enterprise, and excellent corporate culture can easily help employees form a strong sense of belonging and identity, and then promote employees to form a sense of mission, stimulate their initiative to work, and then improve the efficiency of their high-level work.

At the same time, Qi Somin, corporate culture as an intangible resource for the development of enterprises, it plays a role in guiding, restricting, cohesion and motivating employees, corporate culture can develop and transform the personal values of employees, making them the values of the enterprise, so as to improve the cohesion of the company's employees, and then help the enterprise retain talents, form a strong talent team, in order to promote the development and construction of the enterprise.

Imagine, when employees face a full development of vitality, people-oriented, have a full sense of belonging to the enterprise, so that employees feel that the success of the enterprise is also their own success, the enterprise and employees is a strategic partnership of win-win relationship, only in this enterprise, excellent people will easily find their own stage and see their bright future, no matter what high standards of goals and requirements put forward by the enterprise, they will still choose to stay loyally.

As long as the excellent corporate culture is formed, it not only has a strong cohesion for the employees within the enterprise, but also will be a strong attraction to job seekers outside the enterprise, which can attract outstanding talents to the enterprise to find opportunities for career development in a larger range, and the enterprise can therefore become a gathering place for outstanding talents.

Therefore, doing a good job in the construction of corporate culture and establishing good corporate values is a very important means for enterprises to attract and retain talents.

It is self-evident that a good corporate culture plays an important role in attracting and retaining talent. Striving to create a corporate culture that attracts and retains talent has become a consensus and imperative for many enterprises.

Corporate culture is an important embodiment of the core values of the enterprise, and excellent corporate culture can easily help employees form a strong sense of belonging and identity, and then promote employees to form a sense of mission, stimulate their initiative in work, and then improve their work efficiency. At the same time, corporate culture as an intangible resource for the development of enterprises, it plays a role in guiding, restricting, cohesion and motivating employees, corporate culture can develop and transform the personal values of employees, making it the value of the enterprise, and enhance the cohesion of employees, so as to help enterprises retain talents, form a strong talent team, in order to promote the development and construction of enterprises.

Imagine, when employees face an enterprise with full development vitality, people-oriented, and a full sense of belonging, let the employees feel that the success of the enterprise is also their own success, and the win-win relationship between the enterprise and the employees is a strategic partnership, so that in the enterprise, outstanding talents will easily find their own stage and see their bright future, no matter what high standards of goals and requirements the enterprise proposes, they will still choose to stay loyally.

Once an excellent corporate culture is formed, it will not only have a strong cohesion for employees within the enterprise, but also a strong attraction for job seekers outside the enterprise, which can attract outstanding talents to the enterprise to find opportunities for career development in a larger range, and the enterprise can therefore become a gathering place for outstanding talents.