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Advocacy and execution are combined.
Constant advocacy, seize all opportunities and occasions to preach. For example, in meetings, daily communication, slogans, leaflets, emails, etc., must be promoted. Then when it comes to actual work, it must be implemented in accordance with the corporate culture, otherwise it is useless to do anything.
For example, the core content of your corporate culture is communication and win-win. But all departments in your company are fighting their own battles, and the self-centeredness is serious, and it is useless for you to preach it.
At present, the corporate culture of many enterprises is not good, there is no difficulty in publicity, and there are many difficulties in implementation.
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Corporate culture is divided into four levels: concept layer, system layer, behavior layer, and material layer. In order to do a good job in the construction of corporate culture, it is necessary to start from these four aspects.
For enterprises that have just begun to pay attention to the construction of corporate culture, we might as well do something that can produce performance. For example:
1. Concept layer. It is best for you to organize and refine the company's cultural concepts, and then organize high-level presentations, various activities, conferences, seminars, learning experiences and other methods to publicize and implement the concepts you have refined.
2. Institutional layer. The institutional culture of an enterprise generally includes the leadership system of the enterprise, the organizational structure of the enterprise, the operating system of the enterprise, the management system of the enterprise and some other special systems. Sort out the company's system and revise the areas that are inconsistent with the company's cultural concept.
This advice is not rash for novices to do, because this is a relatively wide range of things, not the strength of one or two people can be completed, and to complete such a job, you need to have a strong will, you need to be more bosses, and you have enough understanding of the company).
3. Behavior layer. Corporate behavior culture refers to the culture generated by employees in production and operation, learning and entertainment, including cultural phenomena generated in business management, education and publicity, interpersonal relationship activities, problem entertainment and other activities. (This piece is also more difficult to get started as a newcomer).
4. Material layer. As a new corporate culture worker, I can make a lot of visible and tangible achievements in this area.
1) Create a publication (newspaper, magazine or e-publication).
2) Design and produce VI and promote it throughout the company.
3) Organize a variety of employee activities (outing, outing, fun exercises, problem activities, entertainment activities, employee birthday activities, speech contests, etc.).
The forms of corporate culture publicity and implementation are: **, activities.
1) Paper media mainly include internal journals (newspapers, magazines, etc.).
3) Other media: such as corporate billboards, banners, etc.
2. The specific methods of corporate culture publicity and implementation activities are divided into several types: special competitions, communication, knowledge, entertainment, sports competitions, arts, etc.
1) Special competitions: corporate culture knowledge competitions (including corporate philosophy, company human resources system, etc.).
2) Communication: such as the general manager's mailbox, corporate culture sharing meeting, etc.
3) Knowledge: such as reading month activities, cultural salons, forums, etc.
4) Entertainment: social gatherings, ** meetings, karaoke competitions, fun games, etc.
5) Sports competition: ball games, chess games, sports meetings, mountaineering competitions, etc.
6) Art: calligraphy, painting competitions, etc.
There are also some things that have not been summarized, such as corporate culture training, outreach training, employee birthday activities, etc., which are also some good forms.
In the process of doing corporate culture, we should be in line with a principle, that is, "refinement, publicity, implementation, and evaluation." In this cycle, it will take about a few years to reorganize the cultural concept.
Having said all that, I hope it helps you.
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You can consider making a song or MV of the company's own, and Bai Fei Fei is very professional in doing this!
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Methods to do a good job in the construction of corporate culture: employee relationship construction, the establishment of corporate culture wall, the development of cultural and sports activities, award evaluation, and the company's internal communication mechanism.
1. Employee relationship building
The company cares for employees in various ways, so that they can experience the warmth of the company, so as to enhance the sense of belonging of employees, so that employees can truly achieve happiness at work. These are the main ones:
2) Visits are made when employees are sick.
3) Gifts are distributed during festivals.
2. Establish a corporate culture wall
By establishing a culture wall, the company's philosophy and values are promoted, so as to achieve employees' recognition of the company. The main content of the cultural wall is to build a competition for the company's various announcements, employee demeanor, and department personality; ** at each event, etc.
3. The development of cultural and sports activities
In order to enrich the spare time life of employees and provide a platform for communication, the company holds a series of cultural and sports activities every quarter, as follows: playing basketball, badminton competitions, etc.
4. Award evaluation
In order to encourage the advanced and stimulate the enthusiasm of employees, we set up awards and awards, including outstanding department awards, outstanding employee awards, excellent manager awards, innovation awards, etc., and conduct commendation meetings and public commendations in internal publications.
5. The company's internal communication mechanism
In order to enhance internal communication, promote employee harmony, and create a positive office environment, you can use the enterprise QQ WeChat*** to greet before work every day, greet before getting off work, and share some good articles, celebrity quotes, inspirational stories or humorous text messages, industry trends, hot news, riddles and other positive information that can mobilize the atmosphere.
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