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Not necessarily! First of all, we should look at the positioning of products, fast-moving consumer goods, cosmetics, consumer electronics, luxury goods, construction machinery, etc., different product positioning is different, and different industries have different profits.
Take a look at your demand and recognition of the product. The Three Gorges Dam hydropower unit, you are cheap, the country may not be able to use it, he pursues a hundred years of quality, the pursuit of efficient and stable working conditions. ** Only the second of the second.
Second, brand influence!
The same tube of toothpaste, the same capacity and taste, the quality of the brand determines the level of **, imagine that a well-known brand of toothpaste is much lower than a certain miscellaneous brand of toothpaste, will you buy it? Your first reaction must be a fake. There are many such examples, the brand determines the value, and the value influences.
Third, in the same case, the principle of value first.!
The same two cars, the same **, the same brand (of course, such a product may be small), with many functions and high use value, is easy to cause purchases.
The topic is very discussable, mainly focusing on the product, the early market introduction period of low ** may be a means to enter the market, but it is by no means the only means, low ** may have a lower impression and positioning of consumers. The low-price strategy in the middle of sales is a better strategy to occupy the market, because under the premise of having a certain market influence, the impact is a means to expand the consumer group and quickly form a scale effect, but there must be high-end products to launch to consolidate brand positioning.
Since ancient times, the business rules: small profits must be more sales, is based on business ethics, business integrity on the basis of the product, integrity management, of course, small profits must be more sales.
Regardless of the highest level, product quality is the key, and intrinsic quality is the incentive for consumers to repeat purchases. No matter how cheap your stuff is, if the quality is not good, it will not form a repeat purchase and will not sell well. Even if the quality of your product is very good, if the ** is particularly outrageous, I believe that someone will definitely buy it (Chinese have a lot of money), but the amount will not be large, right?
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That shows that the poor sales of the product have little to do with **. It is recommended to consider other aspects: such as market, **, competition, products, etc.
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Maybe this product really doesn't have much merit. Or others can't understand what he is worthy. It may also be outdated.
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I don't need it, no matter how cheap it is, no one wants it.
The market is saturated.
There are stronger and cheaper similar goods appearing.
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Is there necessarily more sales in small profits? Let's look at an experiment.
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Specifically, we have to analyze it concretely, and bring the actual case.
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Meaning: It refers to the sales strategy of selling goods at low interest rates and low prices to increase total revenue.
Small profit but quick turnover refers to the strategy of expanding sales at low prices and low profits. The "small profit" in "small profit but quick turnover" is to reduce the price, and the price reduction can "sell more", and "sell more" can increase the total income.
In the case that the sales market is likely to expand, reducing the profit of the unit of commodity to reduce the amount of profit obtained by the enterprise from the unit of commodity will reduce the amount of profit obtained by the enterprise, but due to the increase in the number of sales, the total profit obtained by the enterprise can increase.
The principle of small profits but quick turnover:
1. When there are many products of the same type in the market and fierce competition, the strategy of small profits and quick turnover, cost reduction and profit concession can compete for customers of similar products and promote the improvement of product coverage, radiation rate and market share of the enterprise.
2. In the trial marketing stage of new products, the products will enter the market as soon as possible in the form of small profits and quick turnover. Spread the influence, increase the visibility and frequency of application, and establish market credibility and prestige.
3. When market consumption is subject to macro adjustment and capital shortage, the use of small profits and quick turnover can quickly raise funds, attract and lead to the tilt of the market purchase rate, and form a distribution trend that is beneficial to the company's products.
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That is, although the profit is not big, that is, the profit is small, but the sales are hot, and the profit is not big!
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Summary. Hello dear! Many people think that the principle of small profits but quick turnover, that is, making the product at a lower **** will lead to more people to buy, so it will get more sales, but this idea is not always correct.
In fact, "small profits but quick turnover" does not always mean that merchants will be able to make more profits from it. This is because low **** products and services will lead to lower customer retention rates, which means that many customers will not buy a second time after making a purchase. This means that lower-priced products will actually bring less revenue, which will reduce the merchant's profits and greatly reduce the merchant's future revenue.
In addition, lower-priced goods will also affect the customer's sentiment towards the company. Many customers think that low ** means lower quality, which can lead to customer disappointment with the company, products, and services, and ultimately lead to customer decline. From the above situation, it can be seen that "small profits but quick turnover" does not always mean that merchants can get more profits from it, even if it can bring more returns in the short term, but it may have potential harm, merchants should also adhere to the path of reasonable pricing and active service to enhance the company's market competitiveness.
Hello dear! Many people think that the principle of small profits but quick turnover, that is, making the product at a lower **** will lead to more people to buy, so it will get more sales, but this idea is not always correct. In fact, "small profits and quick turnover" does not always mean that merchants will be able to make more profits from it.
This is and because low **** products and services will lead to a lower customer retention rate, which means that many customers will not buy a second time after purchasing. This means that the actual tung shed with a lower **** commodity will bring less income, which will reduce the profit of the merchant and greatly reduce the future income of the merchant. In addition, lower-priced goods will also affect the customer's sentiment towards the company.
Many customers think that low ** means lower quality, which can lead to customer disappointment with the company, products, and services, and ultimately lead to customer decline. From the above situation, it can be seen that "small profits but quick turnover" does not always mean that merchants can get more profits from it, even if it can bring more returns in the short term, but it may have potential harm, merchants should also adhere to the path of reasonable pricing and active service to enhance the company's market competitiveness.
Whether it is a manufacturer or a dealer, the cost of rent, labor, publicity, warehouse, industrial and commercial taxation is rising year by year, electric vehicle observers suggest that everyone start from today, abandon the outdated concept of "small profits but quick turnover", choose a good brand, do a good job in service, terminal image, promotion, show differentiated advantages, like "peacock open screen" to attract consumers of celery, and make more sales!
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Puerile. An economic strategy approach. In the highly competitive commodity market, both as a commodity producer and as a commodity distributor are all about making profits, and the bigger the profits, the better.
The size of the profit can be analyzed from different angles. Some look at the profit margin of a single commodity, and some look at the profit margin of a large number of goods. How to evaluate the trade-offs should be analyzed on a case-by-case basis.
The profit of some goods is not high, or even lower than others, but it can be sold more, and the total profit is still very ideal, so it should be continued. Clever economic strategists not only keep their eyes on the profit rate of individual commodities, but also pay attention to guessing the profit rate of the total merchant.
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Small profits but quick sales refers to the strategy of expanding sales at low prices and low profits. The "small profit" in "small profit but quick turnover" is to reduce the price, and the price reduction can "sell more", and "sell more" can increase the total income. The implementation of small profits but quick turnover, must meet the demand for goods** the elasticity coefficient minus the growth rate of sales volume must be greater than 1.
For commodities with elastic demand, when the ** of the commodity decreases, the increase in demand (and thus the lack of sales) is greater than the decrease in **, so the total income increases.
Ah, a sigh.
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Because the two meanings are similar.
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It can only mean that it cannot be spoken.