Typography summarizes several typical design methods in combination with practice

1.Glyph design method: This method is mainly based on the morphological characteristics of each letter, and combines it with the characteristics of the entire font to design.

This method is suitable for designs that need to express the unique personality and characteristics of the font. 2.Application Scenario Design Method:

This method is suitable for font design according to the needs of the design application scenario. For example, for the design of different fields, different occasions and different needs, the font is applied to the best state to achieve a better aesthetic and visual effect.

3.Classical Aesthetic Design Method: Through the study of ancient calligraphy and printed characters, the traditional aesthetic principles are used to design fonts.

Emphasis is placed on the treatment of structure, proportion, and line, and some stroke characteristics of ancient calligraphy are added to create a classical beauty. 4.Rhythmic design method:

Through the coordination, variation and repetition of factors such as the spacing between letters, the width of lines, and the thickness of strokes, a rhythmic visual effect is formed. Ideal for designs that emphasize rhythmic beauty, regularity, coordination, and symmetry.

1. Substitution method, the literal understanding is that we can change the strokes in the font under the condition of maintaining the recognition of the font, and these strokes can be represented by some alternative shapes or objects, and they are artistically processed shapes, and if the object can represent the meaning of the word, it is the best. For example, with the word "knife", we can use a scimitar object instead of an apostrophe inside.

2. Shared strokes, a word (two or more words) has relatively close strokes, then these two strokes together must not affect the recognition of the word (can make people know clearly what two words are these), the practice of two strokes together, can make the whole word appear relatively clean and concise at the same time, and increase the coherence of the whole font, visually it looks compact.

3. Leaf curling method, we often see some products about women, and the font of women's products generally uses the leaf curling method to do the design, and some strokes are converted into curved shapes in the font, representing the feminine softness, which is very common in life.

4. The limb method, the strokes can be connected to each other, and the strokes can be broken, so that the font looks relatively simple, and this font design method can be used when simplifying the font.

5. Staggered method, there is no need for all the words to be written together horizontally or vertically, you can make the words and words staggered, and then adjust the size of the font according to the position, and combine with other font design methods to design, you can form a staggered shape, and the visual effect is also very good.

6. Sharp angle method, as the name suggests, this method is to adjust a certain stroke into the form of sharp corners to form a sharp feeling, which is generally used in male products.

After understanding the structure and center of gravity of the font, it is time to start designing the font, and the characteristics of the font strokes such as thickness, density, and lines are different, and the visual effect presented is also completely different.

Font personality adjustments.

1. Thick on the outside and fine on the inside.

When the strokes of a font are more complex, the internal strokes are many and thick, which will make the font appear bloated, and the outer strokes should be thickened and the internal strokes should be reduced when designing, so as to achieve visual balance;

2. Horizontal and vertical thickness.

When the horizontal and vertical strokes of the font are equal in thickness, it will visually look like the horizontal strokes are thicker than the vertical strokes, so the horizontal strokes should be appropriately reduced;

3. Cross reduction.

When there is a cross-stroke font in a font, the cross-stroke will look thicker, so for the sake of visual balance, the cross-stroke can be appropriately reduced;

4. The main thickness and the secondary fineness.

When there are main strokes and secondary strokes in the font, such as "next to the wooden character", the main strokes should be bold and the secondary strokes should be reduced;

5. Sparse and coarse and fine.

Characters with many strokes can be appropriately reduced strokes, and fonts with fewer strokes can be appropriately thickened.

Several approaches to font design.

1. Serif reinforcement method.

You can choose a non-serif body, on this basis to do serif decoration, the serif decoration can be repeated, but it should not change too much;

2. Yin and yang contraction method.

That is, on the basis of the font, combined with the font structure, adjust the relationship between the thickness of the strokes, generally the outer yang and the inner yin (outer thick and inner thin);

3. Center of gravity adjustment method.

On the basis of combining the font structure and text theme, adjust the center of gravity of the font to present a more personalized font;

4. Stroke inheritance.

After the design of the strokes, the same strokes can be inherited in other fonts in the same structure, and the font with personality, balance and beauty is designed;

5. Hand-painted fonts can be designed by hand-drawing, brushes, etc., focusing on the overall glyph, emphasizing the sense of wholeness, combined with the text theme, to design a personalized and creative font.

1. Substitution method.

As the name suggests, the substitution method is to replace the corresponding part of the font with appropriate graphics or symbols on the premise of maintaining the recognition of the font. For example, the word coffee, next to the word coffee, is replaced with a coffee cup to make the overall vision more vivid.

Second, the common stroke method to prevent trouble.

Sharing means that a stroke can be used by two or more fonts at the same time, and this method can achieve overall visual coherence, such as Anrola after adopting a shared stroke, the whole becomes coherent and compact.

3. Leaf curling method.

The leaf curling method is very suitable for soft feminine products, because it is visually curled like a leaf, so it is called the leaf curling method, and in the following font example, we can clearly see that this method can express the movement very well.

Fourth, the amputation method.

Since strokes can be shared, they can also be disconnected, and the amputated limb method is usually to simplify the font while ensuring recognizability.

Fifth, the staggered method.

It can be understood literally, after the font to be designed is scattered, it is placed in a staggered manner, and then designed according to the overall vision, which is called the staggered method.

Sixth, the sharp angle method.

The sharp corner method is suitable for tough guy faction font design, which expresses a sense of strength and power, and many fonts in online games will adopt this design method, the idea is to treat the edges of the font with appropriate sharp corners.

Regarding the method of advertising font design, Global Qingteng will share it with you here for the time being. If you are more interested in the design, page layout, and poster design, what are the skills of using a few missing lines and elements, I hope that this article can help you in your study or work. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

Font design is a kind of visual art, which involves the typography of the text, the choice of font style, the color and graphics of the text, and other elements. Here are some ways to design fonts:

1.Creative ideation: Creative ideation is a very important step in type design, which determines the overall design style and visual effect of the font. Designers can be inspired by observing shapes, lines, colors, and other elements in nature.

2.Font design: Font design is a key step in font design, which involves the design of font glyphs, strokes, font size, etc.

Designers can design unique font styles by deforming, combining, decomposing, and reconstructing the basic elements of a font.

3.Color selection: Color is an important part of font design, which can affect the visual effect of a font through elements such as color, brightness, and contrast. Designers can express the emotion, personality and style of the font through the use of color.

4.Typography design: Typography design is an important step in font design, which involves the design of font arrangement, combination, and typography. The design accompanier can express the meaning, cultural and historical background of the font through the typography design of the font.

5.Graphical design: In font design, graphic design is also a very important step, which involves the design of font icons, symbols, lines, and shadows.

Designers can express the personality, characteristics and uniqueness of fonts through the graphic design of fonts.

Today we're going to share some interesting creative approaches to font design:

1.Calligraphy - Characters become things.

This method is to talk about the common concrete objects in our lives as the prototype, with the text spliced into the specific shape of the object, so as to form a vivid and interesting font design, the use of this creative method of words into the object of the design of the font is very concrete, the appreciator can identify at a glance what the object is, the font is very vivid, the word is in the picture, the picture is in the word, which makes people reflect deeply and never forget.

2.Calligraphy - Thing into words.

This method mainly refers to the creative method of piecing together the text by using the items described in the text, so as to express the meaning of the word, concise and clear, simple and rude, for example, the word "rice" can be written with rice, and "bean curd" can be placed with bean curd, which is very direct.

3.Lettering - Word into word.

For example, when designing the word Jiangsu, Jiangsu can be composed of city names, county names, and village names in Jiangsu, so that you can see the big characters, and you can see the various places contained in Jiangsu.

4.Lettering-object combinations.

In this method, the object shape related to the font is selected according to the meaning of the word, and the object and the font are cleverly combined to create a font graphic that integrates the object and the word. For example, a certain stroke of the word "cultural tourism" is replaced by an item described in words, such as the word "wine", three points of water can be replaced by water droplets, and the upper horizontal can be replaced by a wine bottle, so that the text is well visualized, and at the same time, it can be recognized, and it also increases the interest of the text.

5.Lettering - dotted into words.

This method refers to the use of common point elements, the overall shape of the font, the point of this element, can be large or small, can be round, the arrangement of the way, can be compact aggregation can also be scattered everywhere, because the human vision has continuity, can be arranged up the dots into a line, through this, can not only shape the text modeling, for the simple and rotten material printing, but also to block the leakage to save the cost of ink.

6.Lettering - geometry.

This method refers to the use of geometric patterns, such as circles, squares, triangles, etc., to construct the overall shape of the font, this design method is mostly seen in design exhibitions, design weeks, more design, but also more abstract and interesting.

Hope it helps!