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First of all, it is necessary to keep abreast of the latest news, and then write a broadcast word according to the content, and the news content should have material, and then delete it, that is, summarize it in language.
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First of all, write clearly about the time, place, people, and events, then explain the significance of the event, and finally, say a little about the shortcomings, and it's over.
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Personal suggestion: If you don't have writing experience, it's better to find a news communication agency to ghostwrite, just like an online public relations company like "Wenfangge Media", which is charged by the number of words, 500 words 50 yuan, 1000 words 100 yuan, after writing, you can also pay a little fee for them to publish your advertorial ads on the major **.
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Do: 1. "New" touching and fresh.
2. "Soon" to write news that is not long before the date of writing.
3. "Real" is real, not fictional.
4. "Short" is short and accurate.
Interesting, meaningful, significant.
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Write the time, place, people, events, and impacts clearly, as detailed as possible for the long story and as concise as possible for the short story.
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The press release reads: News Elements: 5W1H cannot be ignored.
who, what, when, where, why, how) news composition: title, text, picture, table. Question:
The beginning is clear, and the personnel are the time and the place. 300 to 500 words on the main body: explain the main idea in simple terms.
The rules of press release writing
Newsworthy, properly formatted, captivating headlines. Concise and to the point, easy and friendly description, highly readable, and preferably 1 to 2 pages (preferably one page).
Writing skills: clear and concise, clear paragraphs, use short sentences, and clean typography. Do not deviate from the facts, explain unclearly, or empty content.
In addition to having newsworthiness, grasping the main appeal and correct formatting, a good press release should be concise and to the point, the narrative should be based on facts, and the title of the manuscript should be concise, prominent, and attractive, and the words should be avoided to improve the readability of the manuscript.
In addition, the length should not be long, generally 1 to 2 pages as the principle, if necessary, you can add charts and graphs to increase the professionalism of the manuscript, and avoid empty content, unclear meaning, exaggeration.
On September 4, 2008, the 2008 Spring Football League of our school came to an end yesterday, and the first class of the 01 class won the championship of the competition without any suspense, and the fifth class of the 99th class and the seventh class of the 00 class were the second and third place respectively. Or a singing contest or an interview in the cafeteria. >>>More
It refers to the time when doing the best content, to start from the perspective of public relations, around the recognition, reputation, harmony, advertorial content, according to the company's current stage, to shape different dimensions and external image, generally in the early stage to improve awareness, there is a certain brand reputation to start to do reputation, the rapid development of the brand to harmony as the main goal, these three dimensions are connected, not an independent individual dimension. We need to have these basic cognitions when we do marketing promotion. In this way, negative PR and black PR can be avoided, as well as being caught by peers and deliberately amplified problems.
Lianjin Information Media tells you that press releases are divided into: education, home, science and technology, finance, sports, food, health care and other news releases.
Press release writing is brief.
The headline is the eyebrow of the news and the essence of the news content. The headline is the first impression the news gives to the reader. The headline is chic, and the news will be colorful; Conversely, the news is not glorious. >>>More
Generally speaking, it can be divided into two categories, one is spontaneous and the other is dropshipped. Spontaneous requirements are high, the content should be authentic and reliable, and whether sensitive content is involved. Ordinary people do not have the right to publish news, and ordinary people can publish news that they think is news on the forum in the form of forum posts; It is then included by online journalists, and finally becomes news in the form of news on the news**.