How to write a news headline, how to write a news headline

Press release writing is brief.

The headline is the eyebrow of the news and the essence of the news content. The headline is the first impression the news gives to the reader. The headline is chic, and the news will be colorful; Conversely, the news is not glorious.

News headlines need to do the following:

1. Accurately conform to the news content.

2. Distinctive, with clear policy tendencies and newsworthiness.

3. Vivid, fresh and lively, specific image, preferably with a little literary style.

4. Concise: Summarize and contain more news content in less text.

The six elements of news: time, place, people, events, causes, and effects. When, where, who, why, what, why it happened.

The Six Elements of Journalism: When Who Where What Why How

In a word, journalism is the most concise language to express the basic elements of a news event, which can be a brief report of an event or the latest development of an event.

News headlines are divided into two types: print media headlines and new headlines, the former can use more rhetorical techniques such as metaphor and personification, and relatively lively and rich expressions such as main headlines and subheadings to enhance the attractiveness of headlines; Due to the stronger advantages in the timeliness of news, the new ** requires news headlines to be relatively specific in addition to eye-catching, reflecting the main content of the news in the headline, which is longer than the headline of the print media.

News elements refer to the main components of news facts. In the 80s of the 19th century, it was first proposed by the Western press, generally including: when (when), where (where), who (who), what (what), why (why), and later added an element, that is, how (how), abbreviated as "5w1h" with the English prefix, which is known as the six elements of news.

The selection of news headlines requires the refinement of the news itself, grasping the meaning to be expressed, and refining the key points of the news.

The headline is the eye of the news, and it has the function of "the first place in the text, the key to the text", and it is one of the keys to attracting readers' interest in reading. News headlines must be concise and to the point. In a word, news should clearly and accurately explain a news fact, and highlight the most important news factor in the news.

One thing is reported, straightforward and straight to the point, and the language should be accurate, objective, exact, concise, simple and popular.

The elements of news include time, person, place, cause of the event, process, and result.

The requirements of news headline writing should be accurate, distinct, concise and vivid.

The introduction is the beginning of a concise and vivid introduction to the most important content of a news event, revealing the theme of the news, and arousing the reader's interest in reading. Therefore, the introduction has three missions: first, to introduce the most important and wonderful facts; the second is to reveal the subject matter of the news; The third is to arouse readers' interest in reading.

For example: "Zhu Zi Lile Confucianism and Elegant Rhyme".

A large-scale song and dance melodrama to commemorate the 885th anniversary of Zhu Xi's birth.

Fly your dreams and dance your youth.

2015 New Year's Day welcome party report.

Features of news headlines:

1. The headline of the news is mainly based on the facts reported. The biggest difference between a news headline and a newsletter headline is whether or not the news facts are marked. News is mainly about reporting interesting facts that have recently occurred, concisely and clearly, and generally does not go into detail about how things have developed.

This dictates that news headlines should focus on narrative, and even if they are based on facts, they should explain the necessary facts.

Second, the presentation of facts in news headlines presents a dynamic. The headline should not only report the facts of the news, but also reflect a certain dynamic, that is, tell the reader about the occurrence and development of events. This is not necessarily the case with newsletter headlines.

Most of the factual expressions in the newsletter headline are static.

Third, there is a diversity of news headline forms. In addition to the single structure, the headlines also use a large number of composite structures. News headlines often report the content of the news to readers through the cooperation of themes, introductions, and subtopics, and indicate its nature and significance.

Newsletters generally do not use introductory topics, and most of the subtopics are only used to explain the author's object, intention and method of writing.

Here's how to write a news headline:

1. Four important principles for title writing.

The title should not exceed one line.

Use numbers in the title.

Try to avoid the use of special punctuation marks.

2. The title should be between 17 and 25 Chinese characters.

Some ** have requirements for the number of words in the title, which cannot be too short or too long. In addition, many people are not used to writing abstracts, or randomly selecting a paragraph and pasting it as an abstract, which is not advisable. Be sure to put the most important keywords in the abstract, the company name, etc., within the 120 Chinese characters of Touyuan Panzai.

3. Use numbers in the title (when needed).

People like to see clear numbers. For example, "10,000 boyfriends are bound into a book", "CES 2018 and Ali International Station opened the first design procurement hall, and China's top businessmen account for more than 40%". If the content allows, you should try to use numbers in the title.

The numbers in the headlines convey either immediacy or factuality, and either way, enhance the credibility of the news itself.

Fourth, use subheadings to add detailed information, and do not use introductory lines or subheadings as the main headings.

In principle, if the length of the article is more than 600 words, it is necessary to use subheadings in the article. If you don't use subheadings, avoid paragraphs that are too long, too. Each paragraph should be around 140 to 200 words.

The headline is usually a summary of the news content, which is mainly composed of three categories: the introduction (headline), the main headline, and the subheading. A heading is a short sentence that precedes the main heading as a lead to the main heading. The role of the main headline is to summarize the main facts or central idea of the news; The purpose of quoting the title is to introduce the background, highlight the center, etc.; Subheadings are used to supplement the content of the main heading.

5. Try to avoid the use of special punctuation marks.

The steps of newsletter writing are generally divided into the following steps: first, the idea is to establish the theme. Intention is to determine the idea, refine the theme, and the process of idea is also the process of finding the angle.

The second is to determine the structure. You can use a vertical structure written in chronological order, a horizontal structure written in a logical order, or a combination of vertical and horizontal writing.

Then select the material. It is typical to choose the material that best reproduces the essence of a person or an event, and the event is representative of the person's work. This is followed by the definition of language expressions and expressions.

The language of communication should be concrete, not abstract, and try to use as few adjectives and numbers as possible, and use more verbs and mass language. Finally, it is necessary to write with a pen, and pay attention to innovative writing methods.

Make more detailed descriptions, more descriptions of the environment, and put the characters into the environment. When writing, you can divide it into several small levels, do a good job of small topics, and write in blocks.

Newsletters can be written in a variety of ways. It can be described, and the characters and events are portrayed in detail. It can be lyrical, expressing the love and hatred of the attacker.

It can be discussed, and opinions and evaluations can be expressed on the characters and events written to enhance the speculative color of the work. Be incisive and not verbosive. It can be narrated, in reverse, flashback, interpolated, detailed, abbreviated (thick lines, summary) and so on.

A newsletter consists of a title, a beginning, a body, and an end. Message titles are often "within a sentence" and are well-structured sentences; Newsletter titles are not semantic enough to form a complete sentence. Messages often have multi-line headers; Newsletters are generally single-line headings, and if double-line headings are used, they are in the form of additional dashes.

The absence of dashes in the title of the message is a major formal difference between the two.

It is said that when Su Dongpo of the Song Dynasty wrote the "Chaozhou Hanwen Gongmiao Tablet", he changed it dozens of times because he could not find a suitable beginning, and then he suddenly came up with the two sentences "Pifu is the master of the hundred generations, and one word is the law of the world", which shows Su's high evaluation of Han on the one hand, and on the other hand, it also sets a very high tone for the whole text. The main body of the communication is the main content. There are three common ways to write the end of a newsletter:

1. Summarize the whole article and deepen the theme.

2. Philosophical and thought-provoking.

3. Subtle and euphemistic, with endless aftertaste.

1. The main title is written in the center, the font size should be larger than the main text, and the main title is the main title of the article, which is used to put forward the center or theme of the article.

2. The subtitle should be close to the heading, under normal circumstances, the dash should be written under the third word of the heading, and the middle line should not be blank, and the font used should also be different from the main heading.

Extended Information: 1. Propositional Method:

Reading books and reading skins, reading newspapers and reading questions, it means that the title should be the first to grab people and improve the work. But how do you write an attractive headline?

1. If the title should make readers fall in love at first sight, it is necessary to add effective information to the title. The most effective information is useful information that contains interest. It is especially important in applied writing.

Think of a few ways to express it. There is no definite method, just be concise and clear. It is best to be able to express a unique personality charm and form your own sail style.

For example, the original title "Don't take yourself as a master" as an Olympic athlete's Zheng Yan" might as well be changed to "Yao Ming: "Don't take yourself as a master" is Zheng Yan".

2. The title is contained but not revealed, and the point is reached. For example, the original title was "The Approval System Returns to the Original Meaning of the Market Economy", which could be changed to "Private Capital: "If You Are Not a Forbidden Land, You Can Enter It" (July 2004).

3. The title of "inverted pyramid".

Put the most important, eye-catching, and reflective keywords in the title at the beginning of the title, preferably the first word of the title, which can be called the "inverted pyramid" of the title. For example, the original title of "Let the Difficult Groups Have Housing and Housing The Ministry of Construction Responds to the Focus Issues of Low-rent Housing" can be changed to "How to Rent Low-rent Housing The Ministry of Construction Responds to the Focus Issues".

4. No need to make false questions. Try to be as complete as possible.

There are five types of headings for a single piece of news: theme, introduction, subtitle, summary and subheading.

1. Topic - the most important part of the title, stating the most important facts or ideas, and the font size is the largest.

2. Introduction--also known as shoulder question, eyebrow question, auxiliary title located before the topic, the main function is to elicit the theme.

3. Sub-topic - also known as sub-topic, an auxiliary title located after the topic, mainly supplementing and explaining the topic with facts.

4. Abstract question - a question that is located after the title of the manuscript (including introduction, theme, and subtitle) and before the main text, which is used to prompt the main content of the manuscript.

5. Subheadings - also known as sub-titles and insertions, which are embedded in the press release, are used to summarize the content of each major part of the manuscript, and have the role of segmentation or classification.

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What is the format of the essay subheading?

Normally, the subtitle should be in the main heading.