What are the consumption characteristics of various occupational groups?

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods in order to obtain a certain use value and solve their own needs for living consumption, rather than to resell them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the goods in the consumer market have a certain hierarchy.

4.Substitution. In the consumer market, except for a few goods that are irreplaceable, most goods can be found interchangeably used and substitutes. Therefore, the goods in the consumer market have strong substitution.

5.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, and values. Therefore, the goods in the consumer market have a certain popularity.

1. Infant consumer groups.

The age range is 0-6 years old, which is the youngest consumer group.

2. Children's consumer groups.

The age range is 6-15 years old, and consumers at this age stage gradually show a second peak of development physiology.

3. Young consumer groups.

The age range is around 15-30 years old, and the consumer group at this age can actually be divided into two periods: early youth and late adolescence.

4. Middle-aged consumer groups.

The age range is 30-60 years old, and consumers at this age stage are psychologically mature and have strong self-awareness and self-control.

5. Elderly consumer groups.

The age range is over 60 years old, and consumers at this age have undergone significant physical and psychological changes, thus forming a consumer group with special requirements.

Hello, I am very happy to serve you and give you the following answers: The job classification of consumer groups refers to the classification of consumers according to occupations, so as to better understand the consumption behavior and consumption habits of consumers. Workaround:

1.First of all, it is necessary to understand the professional background of consumers in order to better understand their consumption behavior and consumption habits. 2.

Secondly, consumers should be classified according to their professional background, so as to better understand their consumption behavior and consumption habits. 3.Finally, according to the professional background of consumers, it is necessary to analyze consumers' consumption behaviors and consumption habits, so as to better understand consumers' consumption behaviors and consumption habits.

Personal tip: Segmentation is an important market research effort that can help companies better understand consumers' consumption behaviors and habits, so as to better meet their needs. Therefore, the enterprise Weishiyuan should strengthen the understanding of consumers' professional background, and combine consumers' consumption behaviors and consumption habits to classify consumer positions, so as to better meet the needs of consumers.

The influence of consumer groups on consumer psychology:

1 Consumer groups provide consumers with alternative patterns of consumption behaviors or lifestyles.

Social life is rich and varied. People in different groups can behave very differently. For example, when serving customers, salespeople are required to be neat, well-dressed, and well-behaved, but not overly fashionable.

And movie stars have to adapt to the requirements of the characters in the play when performing, changing various popular costumes and hairstyles. These different consumer behaviors are disseminated to consumers in various forms, providing them with role models to follow. Especially for people who lack consumer experience and purchasing power, they are often unsure of which product is more suitable for them.

In this case, consumers are more dependent on the consumer base than on the business environment.

2 Consumer groups arouse consumers' desire to imitate, thereby influencing their attitudes towards the purchase and consumption of goodsImitation is one of the most common social psychological phenomena, but imitation must have an object, that is, what we usually call idols. The more representative and authoritative the imitation idol is, the more it can arouse people's desire to imitate, and the behavior of imitation by Yan Tsai is universal. In the consumer's purchase activities, the consumer's evaluation of the product is often relative, and when there is no specific imitation model, they cannot fully affirm their attitude towards the product.

However, when certain consumer groups provide them with specific models, and consumers appreciate them very much, it will arouse their strong desire to imitate, thus forming a positive attitude towards the product.

3 Consumer groups drive behaviors toward a certain pattern"Consistency"

Consumers' perception and evaluation of products are often influenced by others in the consumer group. This is because the group in question creates a group pressure that causes individuals within the group to consciously or unconsciously conform to group norms. For example, when a consumer is buying a certain product but is not sure whether it is the right thing for him, if the other members of the group are positive about it, he will be motivated to make a positive purchase.

On the other hand, if Qi Chun, the other members of the group, has a negative attitude towards this, it will prompt him to change his noisy buying behavior.