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1. Complete online page design or creative design according to the visual image specifications of beauty and skin care brands and the needs of theme activities;
2. Responsible for accurately grasping the overall style positioning and creative design of each e-commerce platform store, beautifying the home page and details page of the store, and updating it regularly;
3. Combined with the style of the products sold in each store, it is made into a description template that is lush, aesthetic and attractive to purchasing power; and** design of movable planes;
4. Excellent visual marketing insight, make accurate visual performance according to the preferences of consumer groups and product selling points, improve the depth of page visits, and improve the click-through rate and conversion rate;
5. Responsible for the creative design and shooting guidance of brand promotion activities.
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E-commerce covers a wide range of models, which can generally be divided into three categories: B2B business-to-business, B2C business-to-consumer, and C2C consumer-to-consumer.
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Even if reason allows you to hide for a while, but with the prompt that the spike time is approaching, *** grid and the giveaway is about to be taken off the shelves, you still rush to complete the payment at the last minute. The design of these details is subtly increasing the order rate and making you happy "buy, buy, buy".
Now, you know why you can't help but "chop your hands", right?
Bright colors will spark your shopping craving.
The throbbing cutie prompts you to click.
Click on it and there will be a red envelope to remind you to go and consume.
When you want to consume, you can see the baby that has been planted at a glance.
Put it in the shopping cart and urge you to place an order.
Look, this is how you are "designed" step by step, but I have to say that we enjoy it: in order to make such a design, the designers have insight into user psychology, experience user emotions, and stimulate user behavior, which can be said to be very attentive.
Whether it is color matching, icon, banner, you can upload the blue lake to achieve unified management, designers are busy taking care of the user experience, we are responsible for taking care of the designer's experience.
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To put it simply, the task of e-commerce design is to display the goods directly on the web page or mobile phone on the Internet, and choose to buy through simple interaction, and this purchase process involves the interaction between people and devices.
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1. Cutout and retouching, whether it can be meticulous and exquisite.
2. Through train diagram (advertising diagram): must be enough to attract the attention of consumers 3. Product details page: **Combined with the impulse to show the product function points to consumers one by one, so that consumers can continue to take the next step.
4. Store decoration: show your own brand and highlight the style.
5. Photography basics: As an e-commerce designer, you need to understand the use of light and shadow, and cameras 6. Material synthesis of visual effects: use a variety of material synthesis, font design and effects to make the product better integrated into the scene and achieve a unified effect.
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The most basic software must be at least ps, ai, understand a little front-end** will use dw, know the basic specifications of e-commerce platform design, and be able to do banners, detail pages, and store decoration.
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Learning e-commerce design is generally divided into three stages:
Stage 1: Basic ability learning stage.
At this stage, you need to learn commonly used software, and the important ones such as PS and AI software must be very proficient. It is to see some renderings, to know how to achieve it, and to be able to copy it quickly.
The second stage: the aesthetic promotion stage.
When you become proficient in the software, you need a lot of practice to consolidate the foundation, and at this time, you will have something that is not very beautiful. Then you need to see a large number of excellent works to enhance the aesthetics. Only when the horizon is wide and the design is seen more, the things made will look good.
Stage 3: Understand the routines of e-commerce design.
At this stage, there is no problem with mapping, you need to understand what e-commerce needs to do, such as general drill shows, car maps, etc. The design of the top page, the details page has finished. This stage is more of a practical stage, and you need to understand the difference between the learned draft and the real design drawing.
Generally, self-study can go through one or two stages, but the design and specifications in e-commerce still need to be brought by people who are familiar with e-commerce in order to make mature works. Or you can consider enrolling in a class to study e-commerce design and quickly understand the e-commerce design industry.
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<> e-commerce design work content: 1. Provide visual support for daily e-commerce operation activities, including activity pages, product pages, creative advertising, etc., and continuously optimize; 2. Familiar with the category of food FMCG industry, and have relevant B2C e-commerce platform design experience; 3. Cooperate with product copywriting to make creative and attractive design pages; 4. Proficient in PS, AI, DW and other production software, familiar with HTML; 5. Strong design perception, strong sense of color and form, open thinking, and able to effectively combine design style and product characteristics. Qualifications:
1. Be honest and optimistic, responsible, love design, good at learning, communication, and have a sense of teamwork; 2. Experience in e-commerce design, solid design foundation and high design level, keen insight and innovation ability; 3. Proficient in the use of design software.
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2.E-commerce designers are more creative than artists and are more technically demanding. For example, if you tell an artist how to do something,..
3.E-commerce designers are very sensitive to data and can make based on it**. They are often more sensitive to the data they plan and communicate.
4.E-commerce designers are more creative. Because the most touchpoints for the artist are PS, the design is relatively monotonous ,..
5.In addition to understanding the use of PS, e-commerce design also needs to understand AI, CDR, and ID
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On the morning of March 21, NMN longevity drug concept stocks strengthened again. As of press time, Erkang Pharmaceutical, Zhongsheng Pharmaceutical, Kanghui Pharmaceutical and other shares have risen to the limit, and Jindawei, Brother Technology, and Youa shares have followed suit. According to iResearch data, the market size of China's NMN ingredient health care products reached 100 million yuan in 2020, a year-on-year increase, and it is expected to climb to 100 million yuan by 2023, with a rapid development of the industry.
According to the research report previously released by CITIC**, NMN is the full name of -nicotinamide mononucleotide, which is the precursor of the synthesis of NAD+ (coenzyme I) in the human body, because NAD+ is a coenzyme of hundreds of important metabolic enzymes in cells, and participates in many important cellular processes as a signaling molecule, and is closely related to energy metabolism, glycolysis, DNA replication and other activities, and NMN can improve the level of NAD+ in the body, and is considered a health care product with anti-aging function. Compared with other products, NMN products enhance NAD+ and have the advantages of non-toxic, efficient conversion and so on. The agency said that life extension, as one of the ultimate problems of human beings, has continued to increase market attention and scale in the context of global economic growth and population aging, and the global anti-aging market size in 2019 was 190 billion US dollars, a year-on-year increase.
In recent years, the Chinese market has developed rapidly in the health care products industry, and the industry has grown at a compound growth rate in the past 10 years. According to estimates, the current NMN market space corresponding to every 1% of the domestic health care products population is 30.4 billion yuan, and with the continuous promotion of anti-aging products in the future, the long-term market of the industry is expected to reach 100 billion yuan. CITIC ** pointed out that NMN, as an anti-aging health care product, is expected to have the potential of a market size of 100 billion yuan in China in the future, and the current market has just started.
At present, the market is mainly dominated by three overseas manufacturers, and the mainstream commodities are mainly imported, and domestic enterprises are generally in a state of catch-up. At present, the company that has taken the lead in laying out products in China is expected to share the market size of 100 billion yuan, and in the future, it is expected to gain a comprehensive competitive advantage in the industry competition by using the advantages of domestic enterprises in terms of personnel and efficiency.
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First of all, your question, e-commerce design includes the design and decoration of the store. The following will give you a specific description of the work content of e-commerce design:1
Store design and decoration of various items: design the first frame, design the inner pages of the store, the mobile phone ** and other ** frames, and the current mobile phone ** inner pages; 2.Product detail page design:
Take product pictures, product effect P pictures, and design product details page introduction; 3.Web page VI design: graphic leaflets, product packaging design, graphic poster design.
**, Tmall, Jingdong and other stores**The design is not rotten this year, what is popular? I personally suggest that you can refer to the sales ranking from the ** system statistics:, are experts from the selection of the safest and cheapest goods, I have been using it to shop, I like it very much, I recommend it to you, good things to share with you, right.
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E-commerce design is mainly responsible for the visual presentation and user experience optimization of product information on the e-commerce platform, including **UI design, product display design, shopping cart design, payment page design, e-commerce design banner diagram, e-commerce homepage design, etc.
1. UI design.
Responsible for the overall visual design, including page layout, color matching, fonts, etc., to improve the aesthetics and user experience.
2. Product display design.
3. Shopping cart design.
Responsible for the function, display, operation, jump and other design of the shopping cart to improve the convenience of user shopping and the efficiency of the shopping cart.
4. Payment page design.
The visual integration design of Yucong, which is responsible for the settlement process, ensures that the entire payment process is beautiful, friendly and easy to understand, so as to improve users' willingness to pay and shopping experience. Instant Design is a domestic professional-level design chaos balance tool, which can provide designers with a large number of e-commerce-related templates, so that the designer's design inspiration can be better burst out.
5. E-commerce design banner
The size of the e-commerce planning banner diagram is different, and the file also has certain constraints, which adds a lot of difficulty to the e-commerce planner. The content of the case should not be too much, otherwise it will make people look unfocused. The whole picture of the banner diagram should be aimed at the center of the product, so that customers can look very motivated, lively, noble, and can arouse the feeling of customer purchase, so as to achieve the effect of the banner diagram.
6. E-commerce homepage design.
When it comes to e-commerce planning, the homepage is all about adding sales opportunities to meet customer needs. Therefore, the designer should plan the homepage for the center product, first find the product service positioning, then deal with the problem of customer care, and then have the product guarantee. After that, it is necessary to ensure the integrity of the homepage business display and the satisfaction of the user experience, so each content must reasonably direct the traffic to the corresponding address, and gradually optimize and improve.
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I have the following questions for you.
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