Why can influencer income be so high?

Start your own shop. Internet celebrities can be understood as a kind of brand at a certain level, and after gaining the attention of quality fans, they can be channeled to their own stores for conversion. Endorse the product.

Many middle- and upper-scale companies want to find celebrities to endorse, because the problem is often not to choose those big names, but to focus on Internet celebrities with huge fans and higher cost performance.

Some Internet celebrities do not have their own resources, but merchants will contact celebrities through the platform to seek cooperation and monetize traffic in the form of commissions or shares. As long as there is attention, fans, and traffic, there is a way to make money, the key is where the fans and traffic come from, it is difficult for individuals to do it, Internet celebrities have live broadcast bases, there are Internet celebrity agencies, and there are countless teams behind them to support each other and brush up the first batch of traffic.

In addition to inviting Angelababy, a new product launch conference also invited 50 Internet celebrities to attend. Influencers get paid for advertising for brands through live broadcasts of the press conference, and brands rely on the popularity and influence of influencers to achieve publicity effects. Advertising is the most direct and common way to monetize influencers, but a single monetization model has also become a concern for the future of influencers.

After all, no one can guarantee that they will always have high popularity, and perhaps as soon as new forms of media appear, they will be replaced by the next batch of new "influencers".

Most Internet celebrities are also online anchors, and the main way for online anchors to earn rice is sharing and salary. Online anchors can get a share of the gifts from a large number of fans, and get wages from online platforms. Internet celebrities who have a huge number of fans on social platforms, many businesses will find them to advertise, and under normal circumstances, ** will be related to the number of fans, quality and pinning, the number of posts, etc.

Entrepreneurial celebrities who have received investment, or have strong funds, will choose to build their own team, some people plan, some people make makeup, some people make ** clips, and the complete industrial chain creates a role, and after becoming popular, you can wait for merchants to talk about business cooperation, and at this time, fan traffic can be realized.

In recent years, a group of young people have been active on social software platforms, and at first they relied on live streaming talents, singing, dancing, playing musical instruments and other ways to attract onlookers and earn traffic. No matter what kind of talent is broadcast live, whether it is outstanding appearance or outstanding talent, you can get a reward from the audience, and the gift can be exchanged for cash. Later, Internet celebrities switched from live broadcast talent to directly selling products, and some made their own brands, such as some celebrities relying on their own popularity to build clothing brands and sell them in live broadcasts.

Platform, running field. Internet celebrities have the opportunity to participate in certain TV variety shows or other types of programs when they are popular, and in the process, the relevant organizations will pay a lot of rice. If an Internet celebrity can accumulate enough popularity and long-term word-of-mouth, he has the opportunity to be selected to participate in certain film and television works.

While getting a certain amount of compensation, there is also an opportunity to take advantage of the transformation.

Most of the Internet celebrities' money comes from merchants and fans; A small number of influencers are rich in their own right. The ** fee given by the merchant and the promotion fee. After examining the potential of an Internet celebrity, the merchant gives them a certain amount of support and allows them to endorse and promote their products, and gives them a certain amount of labor during the period.

With the support given by fans, many Internet celebrities are now popular online live broadcasts. The income of Internet celebrity anchors lies in the salary given by the live broadcast platform and the gifts given by fans.

1.Traffic Monetization:After a certain percentage of such traffic is converted, it can form money. The higher the traffic, the more money you get, and vice versa, the less traffic, the less income. It's a part of their income.

2.Audience tipping:Talent shows are performed through live broadcasts, such as dancing, chatting, singing or funny, and some others to gain the affirmation of others, and some people will reward the anchor to get money, which is also part of their income.

3.Live streaming:I think everyone is familiar with this, they connect with merchants, help merchants conduct live broadcasts, bring goods to sell, and every time they sell a product, they can receive a part of the commission, which is part of the income.

4.Offline Events:Some people have a certain fan base, and after becoming famous, some businesses will ask them to do some offline activities, such as modeling, or shooting advertisements and other other things, to attract fans to come and buy, and they can get the return of the business, which is also part of the income.

5.The company pays money:Some people have signed a contract with the company, and the company will release a certain amount of money to them every month according to their performance, but correspondingly, the company will also take a large percentage of the rewards of others.

There are many income channels for Internet celebrities, such as bringing goods by themselves, advertising endorsements, live broadcast rewards, etc.

There are many kinds of income of Internet celebrities, one is traffic money, for example, if he has a million ** amount, then there is at least 1,000 yuan, which is given by the platform, and there is that Internet celebrities can receive advertisements by themselves, because he has many fans, and there is also that they sell goods and things, basically Internet celebrities make money from these.

How do Douyin influencers make money? Once you've opened Douyin Live, you'll be able to showcase your versatility in your live stream. For example, singing, dancing.

Of course, you can also show your talents, such as writing calligraphy, drawing, playing the piano, etc., and when fans are impressed by your talent, they will give gifts and rewards.

The exchange ratio of Douyin live broadcast and RMB is 7:1, and in the Douyin live broadcast gifts, lollipop is 9 shake coins, fairy stick is 19 shake coins, boom is 199 shake coins, and the gifts that everyone frequently brushes in the live broadcast room are all white flowers! And these gifts are the streamer's direct income.

2.Sell goods while live streaming.

talked about how Douyin Internet celebrities make money; In addition to relying on fans to reward and monetize, you can also use your own skills or store information to sell goods in the live broadcast. At present, many Douyin influencers have begun to release e-commerce shopping cart buttons on the live broadcast page, and fans can buy while watching, similar to **live broadcast.

Ad monetization. Vipshop, Pepsi, Medella and other brands like to implant Douyin ads, the implantation technique is very ingenious, almost no harm to the plot, the average number of likes of each ** is maintained at more than 10,000, and the number of comments is less than a few or more than tens of thousands. For brands, this form of advertising is more effective than "hard advertising". An ad can range from tens of thousands.

Cave walking. Some Douyin Internet celebrities have also embarked on the road of acting because of this, and half of their feet have stepped into the entertainment circle. As for how do Douyin influencers make money? Douyin will give these influencers special management, and top influencers like Fei Qiming already have their own agents to help them negotiate business cooperation. Learn.

It is a combination of the commission of gifts in the live broadcast room, the profit of ** things, and the investment in advertising, and the income of general Internet celebrities is relatively considerable.

The income of Internet celebrities is multifaceted, on the one hand, it is the reward of netizens during the live broadcast, and on the other hand, it is the money from some advertising promotion. These two kinds of money are the most basic, and of course there are other kinds of money, such as the company's salary.

Netizens reward the gift platform share, advertising business, bring goods and sell goods, the platform gives the salary of popular Internet celebrities, and the business activities of merchants can all have income, and many Internet celebrities are actually behind a company, similar to the broker model of celebrities.

The advertising income also includes fan tips, fixed salaries and dividends given to him by the platform.

That's too much.

Generally look at individuals or companies.

Individuals basically do it themselves, and then bring the goods live broadcast, as well as links, rewards, and the like are all indispensable money.

Internet celebrities are not all profitable, only those who can market make money.

The rule of making money for influencers is to make money by following. Making money is inseparable from attention, and the more attention you have, the more you earn, and the more ways you can naturally make money. Every influencer will painstakingly figure out how to develop a recipe that captures people's attention, and then monetize it.

Therefore, as an Internet celebrity, the most important thing is how to operate after becoming an Internet celebrity, and the Internet celebrity who can operate is the one who can really make money. If an influencer can't operate, it's just a notoriety.

There are many ways to sell attention, and the most common is to sell people's attention to advertisers. If you know how much money those influencers will make when they receive an advertisement, you will be amazed at how easy it is to make money in this world.

But you can't be too simple when looking at the problem, you must know that when an Internet celebrity becomes popular, she is no longer a person, but a platform that focuses on a lot of attention. What's more, today's Internet celebrities are no longer one-sidedly pursuing the number of attention, but have embarked on the road of segmentation. According to its own attributes, it is the same as the fact that food bloggers receive advertisements for food products, cooking products, and various condiments.

1, needless to say, how popular Gao Huohuo is on Douyin, he has good looks and sings, Gao Huohuo has been popular on Douyin for more than a day or two, and now Gao Huohuo has tens of thousands of fans on Douyin and has received hundreds of millions of likes, which can be said to be comparable to the popularity of a big star.

2, Guo Congming and Gao Huohuo are also often co-produced **, Guo Congming can be said to be one of the best Internet celebrities singing on Douyin, and Guo Congming is already a male singer in Chinese mainland, has released many singles, and has won many awards. Guo Congming has 10,000 fans on Douyin, 100 million likes.

3. Friends who often play Douyin are no strangers to these two couples from Guangdong. At present, the big wolf dog Zheng Jianpeng Yanzhen couple Douyin fans have reached 4133w, the couple has been in contact with Douyin since April 2018, and the fans are slowly rising. The two also often co-produce Douyin with celebrities, and their family of three is very interesting and loved by everyone.

4, Zhu Xiaohan is an Internet celebrity who has been popular on Douyin for a long time, I believe that every friend who brushes Douyin remembers Zhu Xiaohan's father and daughter vividly, but they are not real father and daughter, they are two Internet celebrities from the same company, Zhu Xiaohan has 10,000 fans, and the likes have reached 700 million.

5, Li Ziqi is not only an Internet celebrity on Douyin, Li Ziqi is an Internet celebrity on the whole network, Li Ziqi is also a different Internet celebrity, everyone is too familiar with Li Ziqi, CCTV also praises Li Ziqi, Li Ziqi has 40.37 million Douyin fans, and he is liked.

6, Crazy Brother Yang's ** is really unexpected and funny, and Crazy Brother Yang's ** looks very casual, but the props prepared for filming ** are not simple, and it also makes everyone both eye-opening and surprised!

7, Lang Gaixian is also a well-known Internet celebrity, but now the country does not advocate eating and broadcasting Internet celebrities, so Lang Gaixian's fame will be affected, but Lang Gaixian is still a super Internet celebrity on Douyin.

9. Because of his popularity, he has brought many good songs to the public, and many people have also learned and imitated his songs, which are very popular with the public.

10, Peng Sixteen ELF focuses on cute style and ancient style, and the changeable girl is deeply liked by people. And as early as 2018, she became famous and released ** "Manzhu Sahua". In 2019, he released the singles "Drama Shadow" and "Shelf Life".

I think that although Internet celebrities are making money, you still need to enter your own password to pay others, so you must choose rational consumption when consuming, don't blindly follow the public, and don't pay the order on impulse.

Recently, Internet celebrities will make so much money because during the epidemic, everyone can't go out, can't go out, can only have fun at home and play with mobile phones, then it depends on Internet celebrities.

I think the reason why Internet celebrities make so much money is because they are closer to life and close to people's hearts, and many viewers like to watch it, which is why they are so attractive.

First of all, I think Internet celebrities make money by live broadcast or promotion, as long as the Internet celebrity has enough fans, and some of their fans will help her do promotion, then these Internet celebrities will have corresponding promotion fees.